Exhibiting at Anuga Select Brazil 2025

Meu Garoto is a premium Brazilian beverage brand renowned for its artisanal production of cachaça infused with jambu—a native Amazonian herb known for its characteristic tingling sensation. Headquartered in Belém, Pará, Meu Garoto captures the essence of Amazonian culture and biodiversity in a bottle, offering consumers a unique and sensorial alcoholic experience. With a commitment to regional identity, sustainable sourcing, and authentic craftsmanship, Meu Garoto is redefining the market for flavored cachaças both domestically and internationally.

Core Business

Meu Garoto operates in the niche segment of artisanal alcoholic beverage production, specifically focusing on:

• Jambu-Infused Cachaça Manufacturing
• Premium Spirits Distribution
• Gifting and Merchandising

The brand leverages its Amazonian origin and cultural narrative to market a product that is both exotic and rooted in tradition.

Product and Service Offerings

Meu Garoto’s product portfolio is centered around variations of its flagship jambu-infused cachaça:

Cachaça with Jambu:

• Meu Garoto 700ml – The signature large-format bottle
• Meu Garoto 500ml
• Meu Garoto 275ml – Designed for entry-level or casual drinkers

Gourmet Line:

• Meu Garoto Gourmet 500ml – A higher-end variant with refined botanical balance and packaging

Gift Kits:

• Kit Alambique 275ml – Miniature copper pot still-themed pack
• Kit Kraft 275ml – Includes cachaça, branded glassware, and accessories

Branded Accessories:

• Glassware
• Apparel and Merchandise for brand enthusiasts and collectors

All products are available online and at select retail and tourism-focused outlets across Brazil.

Specialisation and USP

Meu Garoto differentiates itself through:

• Unique Ingredient: Jambu – A sensory experience exclusive to Northern Brazil
• Amazonian Provenance – Locally sourced herbs and cane
• Artisanal Production – Small-batch distillation and maceration
• Cultural Branding – Strong visual identity tied to the Amazonian lifestyle, music, and cuisine

This combination appeals to both connoisseurs of craft spirits and tourists seeking authentic souvenirs.

Financials

As a growing craft distillery brand, Meu Garoto does not disclose public financials. However, based on its production scale and regional presence:

• Estimated Annual Revenue: BRL 2 million – BRL 5 million
• Annual Production Volume: Over 60,000 liters of jambu-infused cachaça
• Market Reach: Products sold in over 150 retail points and growing D2C e-commerce channel

The brand has experienced consistent double-digit growth annually since launch due to rising national interest in regional cachaças.

Shipment Records

While Meu Garoto primarily serves the Brazilian market, the company has begun exploring international expansion. Shipments have been recorded to:

• Portugal
• France
• United States (select Brazilian specialty stores)
• Japan – Through cultural exchange programs and gourmet events

Export activities are managed in collaboration with artisan spirit distributors and Brazilian trade promotion agencies.

Target Market

Meu Garoto targets:

• Young Adults and Millennials – Interested in cultural exploration through beverages
• Tourists and Souvenir Shoppers – Seeking Amazonian specialties
• Cachaça Aficionados and Mixologists – Looking for rare and regional variants
• Corporate Gifting and Gastronomy Events

The product is positioned as both a luxury and lifestyle item, often associated with Amazonian gastronomy and music.

Capabilities

• In-House Distillation and Maceration using traditional methods
• Automated Bottling and Labeling Line for scalable growth
• Certified Local Sourcing partnerships with jambu growers
• Marketing Content Creation through YouTube and Instagram channels

The brand also conducts sensory workshops and pairing sessions at cultural events and festivals.

Certifications and Compliance

Meu Garoto adheres to all Brazilian regulations for alcoholic beverage production and labeling:

• MAPA Certification (Ministério da Agricultura, Pecuária e Abastecimento)
• Sanitary Inspection by Municipal Authorities
• Packaging Compliance for glass, safety, and dosage

The brand is exploring IG (Indicação Geográfica) certification to further validate its Amazonian origin.

Customer Testimonials

Customer feedback highlights the product’s:

• “Unmatched flavor complexity with a tingling Amazonian twist.”
• “Perfect for cocktails like caipirinhas and Brazilian mules.”
• “Great gifting option with beautiful presentation.”

On social media, Meu Garoto maintains high engagement rates and positive sentiment, with average product ratings exceeding 4.8/5 across multiple platforms.

Major Achievements

• Featured in national food and drink expos like Fispal and Brasil Brau
• Recognized by tourism boards in Pará for cultural relevance
• Rapid retail expansion across Amazonian states and urban centers
• Collaborations with local artists and musicians to promote regional culture
• Branded content reaching over 500,000 views across digital platforms

Meu Garoto stands as a vibrant ambassador for Amazonian identity, innovating within Brazil’s spirits industry while staying deeply rooted in its cultural and ecological heritage.