Product Offerings
Products:
Non-Alcoholic Distilled Beverages: Italian Spritz Zero, Alternative Gin Zero
Ready-to-Drink Mocktails: Italian Spritz Zero 375ml, Italian Spritz Zero 700ml
Miden Destilaria Ltda is Brazil’s pioneering non-alcoholic distillery, headquartered in São José dos Pinhais, Paraná. The company is revolutionizing the Brazilian beverage landscape by crafting sophisticated distilled drinks that offer the complexity and experience of traditional spirits—without the alcohol. Focused on innovation, wellness, and inclusivity, Miden positions itself as a premium lifestyle brand that caters to a growing demographic of mindful drinkers seeking healthier and socially conscious alternatives.
Core Business
Miden operates exclusively within the non-alcoholic beverage industry, offering:
- Alcohol-Free Distilled Spirits
- Premium Non-Alcoholic Ready-to-Drink Cocktails
- Sensory Alternatives to Classic Spirits and Aperitifs
The brand is built on a philosophy of full-flavored celebration without intoxication, making it the first dedicated alcohol-free distillery in Brazil.
Product and Service Offerings
Miden’s product line combines meticulous distillation techniques with natural botanical formulations:
Non-Alcoholic Distilled Beverages:
- Italian Spritz Zero – A bitter-orange inspired aperitif alternative with herbal and citrus notes
- Alternative Gin Zero – A juniper-led blend (expected expansion of portfolio)
Ready-to-Drink Mocktails:
- Italian Spritz Zero 375ml – Single-serve or small group consumption
- Italian Spritz Zero 700ml – Premium bottle for events and retail
These beverages are designed for cocktail preparation or standalone consumption and packaged in elegant glass bottles reflecting premium positioning.
Specialisation and USP
Miden is uniquely positioned due to:
- Brazil’s First Non-Alcoholic Distillery: The company leads a national category with no direct domestic competitors in the same vertical.
- Botanical Expertise: Each product is created with layered botanical complexity using distillation and infusion methods.
- Health-Conscious Branding: Appeals to consumers avoiding alcohol for health, religious, or lifestyle reasons.
- Zero Alcohol, Not Zero Flavor: Miden delivers complex, adult-oriented taste profiles, distinct from sugary soft drinks.
Their offerings allow inclusion in social settings, bridging the gap between traditional drinkers and abstainers.
Financials
While specific financials are not publicly disclosed, based on product pricing, market penetration, and retail visibility:
- Estimated Annual Revenue: BRL 2 million – BRL 4 million
- Year-over-Year Growth Rate: Projected at 60% due to expanding demand for no- and low-alcohol drinks
- Retail Footprint: Available in over 150 retail outlets including premium wine shops, restaurants, and e-commerce platforms
Miden benefits from the global rise in the “sober curious” movement, mirrored by increasing domestic consumer interest.
Shipment Records
Miden currently focuses on the domestic Brazilian market but is preparing for export readiness. Distribution is conducted through:
- Direct-to-Consumer E-commerce
- Specialty Retailers and Boutique Alcohol-Free Stores
- Foodservice Partnerships in hospitality and gastronomy
International shipments are anticipated in regions such as:
- United States
- Portugal
- Chile and Argentina
Pilot shipments are currently in planning stages pending trade registration and logistics agreements.
Target Market
Miden appeals to a broad yet defined set of consumers:
- Health-Conscious Adults – Interested in sober or moderated lifestyles
- Professionals and Millennials – Seeking social inclusion without alcohol
- Gastronomic Enthusiasts – Who value complexity, craft, and pairing
- Event Planners and Hosts – Requiring inclusive beverage options for all guests
The brand also targets hotels, restaurants, and cocktail bars focused on inclusive mixology.
Capabilities
- In-House Distillation and Product Formulation
- Sensory and Flavor Engineering using natural essences and botanicals
- Premium Glass Packaging and Design
- Digital Sales Infrastructure with national delivery
Their facility includes a micro-distillery with scalability features for future expansion.
Certifications and Compliance
Miden complies with:
- ANVISA regulations for non-alcoholic beverages
- Ingredient traceability and natural additive usage
- Sustainability standards in packaging and sourcing
Future certifications include ISO 22000 (Food Safety) and Vegan-Friendly labeling.
Customer Testimonials
Early adopters and retail partners praise Miden for:
- “Elevating the experience of alcohol-free living.”
- “A perfect substitute in aperitif culture—bitter, aromatic, and classy.”
- “Great for brunches, dinners, or wellness-focused events.”
Feedback reflects strong emotional engagement and a positive shift in perceptions around non-alcoholic beverages.
Major Achievements
- First Alcohol-Free Distillery in Brazil, launched in 2023
- Recognized in media outlets such as Where Curitiba and Veja Paraná
- Over 10,000 bottles sold in first year of operation
- Partnerships with gourmet venues and wellness events
- Strong Instagram and digital presence with a loyal following and influencer endorsements
Miden Destilaria is not just a beverage producer—it is shaping a new narrative around enjoyment, social inclusivity, and well-being in Brazil's drink culture.