Exhibiting at World Tea Expo 2025

Midwest Specialty Products, LLC (MSP), headquartered in Winneconne, Wisconsin, is a leading U.S. manufacturer and converter of disposable paper products for the foodservice, hospitality, healthcare, and industrial sectors. Since its establishment, MSP has built a strong reputation for product customization, reliable supply chains, and high-quality, U.S.-made products under its flagship brand, Nature’s Linen.

Core Business and Offerings

MSP focuses on converting disposable nonwoven and paper-based materials into a wide range of finished goods, including:

• Napkins:

  • Airlaid Flat Pack Napkins
  • Airlaid Folded Napkins
  • Cocktail Napkins

• Towels:

  • Bath Towels
  • Continuous Roll Towels (CRTs)

• Wipers:

  • Industrial Wipers
  • Heavy-duty disposable cleaning products

• Custom Printed Solutions:

  • TABLESIDE SALES PAK™, a proprietary napkin banding and messaging solution designed to enhance branding and customer engagement.

These products are tailored to customer specifications and are available in a variety of formats, colors, and printing options. MSP emphasizes short lead times, low minimum order quantities, and private-label capabilities.

Specialization and Unique Selling Proposition

Midwest Specialty Products is a vertically integrated converter that stands out through:

• Custom Converting: In-house converting operations that include folding, embossing, cutting, and printing, enabling high flexibility for private label and custom applications.
• U.S. Manufacturing: All products are made in the USA, ensuring quality, consistency, and speed-to-market.
• Branding Tools: Their TABLESIDE SALES PAK™ product enables clients to incorporate branding, messages, and promotions directly onto napkin bands—providing functional products with marketing utility.

The company services diverse industries including foodservice distributors, hotels, healthcare facilities, and cleaning companies, with particular strength in private label supply for mid-sized distributors.

Financial Overview

As a privately held company, Midwest Specialty Products does not publicly release its financials. However, industry estimates and facility size suggest it is a multi-million dollar operation, with key regional and national distributor accounts. MSP’s strategic investment in automation and material sourcing has allowed it to maintain competitiveness despite rising input costs.

Shipment and Export Data

According to trade data platforms like Volza and ImportYeti, Midwest Specialty Products is primarily U.S.-focused but has initiated limited export activity to neighboring markets including Canada. The company is known for:

• Domestic shipping reliability, with regular deliveries to clients across the continental U.S.
• Logistics partnerships with regional freight carriers and fulfillment hubs to support B2B deliveries.
• Custom packaging solutions to support drop-ship and white-label partners.

Their converting and distribution capabilities are supported by a centralized warehouse and distribution system optimized for fast order turnaround.

Target Markets

MSP serves a wide array of customer segments including:

• Foodservice & Hospitality Distributors
• Restaurant Chains and Independent Establishments
• Healthcare and Nursing Facilities
• Janitorial and Sanitation Supply Companies
• Retail Private Label Buyers

Their dual strength in customization and compliance with industry standards allows them to cater to both branded and unbranded market segments effectively.

Capabilities and Infrastructure

MSP operates a fully equipped converting facility in Winneconne, Wisconsin, which includes:

• Multi-line converting and packaging machinery
• High-speed flexographic printing presses
• Custom folding, cutting, and embossing equipment
• Dedicated quality control and compliance systems

This infrastructure supports the company’s promise of quick-turn, low-MOQ production runs tailored to client specifications. Their operational model is designed to support scalability, B2B integration, and logistics efficiency.

Certifications and Compliance

MSP upholds high standards in quality and compliance, including:

• FDA compliance for food-contact items
• Made in the USA certification
• Eco-conscious sourcing with biodegradable and recyclable material options
• Customization that meets healthcare and hospitality hygiene standards

These certifications provide clients with confidence in regulatory adherence, particularly in industries where cleanliness and safety are paramount.

Customer Testimonials and Market Recognition

Midwest Specialty Products has received strong feedback from B2B clients for its:

• Reliability and lead time consistency
• Quality of converting and material durability
• Flexibility in private label and custom packaging projects

Though not widely consumer-facing, its brand Nature’s Linen is frequently cited in trade reviews for its durability, softness, and suitability for upscale foodservice environments.

Major Achievements

• Developed the TABLESIDE SALES PAK™, a unique product marketing vehicle in the disposable napkin industry.
• Expanded converting capacity to accommodate a broader range of custom print and fold options.
• Recognized as a preferred converter partner by multiple regional foodservice distributors.
• Maintained uninterrupted supply during the COVID-19 pandemic by sourcing locally and investing in domestic operations.

Midwest Specialty Products, LLC continues to evolve as a responsive and trusted partner in the disposable paper goods industry, offering U.S.-made quality, customer-driven innovation, and agile manufacturing solutions.