Exhibiting at International Food & Drink Event (IFE) 2025

Mieszko S.A. is one of Poland’s most iconic confectionery manufacturers, with a rich heritage dating back to 1993 and a legacy that connects to earlier Polish confectionery traditions from the mid-20th century. Headquartered in Warsaw, the company is widely recognized for its premium pralines, filled chocolates, and fruity candies. Mieszko’s brands have become household names not only in Poland but across Central and Eastern Europe, the UK, North America, and growing markets in Asia.

Core Business

Mieszko specializes in the production and distribution of high-quality confectionery products. The company operates two advanced production facilities in Racibórz and Warsaw, from where it produces a wide portfolio of sweets tailored for different market segments, including retail, gifting, seasonal, and impulse purchases.

Product and Service Offerings

• Chocolate Pralines

  • Cherrissimo (alcohol-filled cherry pralines)
  • Amoretta (delicate pralines with cream and fruit fillings)
  • Magnifique (elegant layered chocolate pralines)
  • Chocoladorro (premium truffles)
  • Michaszki (peanut and chocolate pralines)

• Candies & Gummies

  • Zozole (fizzy, chewy, and sour candy range)
  • Krówka Mleczna (traditional Polish milk toffee)

• Filled and Hard Candies

  • Kukułka, Kapitańskie, and Tutti Frutti (alcohol-flavored and fruity hard candies)

• Marzipan Products

  • Marzipan chocolates in seasonal and year-round formats

Products are available in various packaging formats for retail, seasonal gifting, and bulk catering.

Specialisation and Core USP

Mieszko’s strength lies in its dual focus on premium praline confectionery and youth-targeted fun candy lines. The company’s best-known brand, Cherrissimo, leads the alcoholic praline segment in Poland and has significant market share across other European countries.

Key USPs include:

• Expertise in combining fruit, cream, and liqueur fillings in chocolate
• Strong seasonal collections for Valentine’s Day, Christmas, and Easter
• Broad age-group targeting: sophisticated pralines for adults, Zozole for children and teenagers
• Well-established private label production capabilities for export clients

Financials

As a mid-sized player in the European confectionery market, Mieszko S.A. reported revenues of approximately PLN 280 million (approx. €62 million) in 2022, with exports accounting for nearly 35% of its turnover. The company has demonstrated stable profitability with a strong EBITDA margin due to the high-margin premium confectionery segment.

Shipment Records

According to trade data from Trademo and ImportYeti, Mieszko has conducted over 1,200 international shipments between 2019 and 2024. Key importing countries include:

• United Kingdom
• Germany
• United States
• Ukraine
• Canada

The majority of exports are under the Cherrissimo, Zozole, and Amoretta labels. The company's export capability is enhanced by multi-lingual packaging, long shelf-life formats, and certification-ready production facilities.

Target Market

Mieszko's diverse product portfolio enables it to serve multiple market segments:

• Gifting and Premium Retail: Via pralines like Cherrissimo and Amoretta
• Youth and Impulse Categories: With fun, sour, and fizzy candy like Zozole
• Export and Private Label Buyers: Particularly in seasonal gifting ranges
• Duty-Free & Travel Retail: With elegant packaging and limited editions

Capabilities

• Production Facilities: 2 factories with high-capacity automated lines for pralines, molded chocolate, and sugar confectionery
• Packaging Innovation: Seasonal packs, multilingual labels, and customized branding
• Logistics: Direct export to 60+ countries with multi-modal shipping options
• Product Development: R&D center focused on flavor innovation and reduced-sugar lines

Certifications and Compliance Records

Mieszko S.A. adheres to international food safety and quality standards:

• IFS (International Featured Standard) Food
• BRC Global Food Standard
• ISO 22000
• Halal Certification for selected products
• Compliant with EU labeling and allergen declaration requirements

These certifications allow Mieszko to maintain high levels of quality assurance and access regulated markets like the UK, EU, and North America.

Customer Testimonials

“Mieszko has been our preferred supplier of liqueur pralines for over 5 years. Their consistency and seasonal innovation are key to our premium chocolate range.”
— Import Manager, Specialty Food Distributor, Germany

“Zozole has strong traction with younger audiences. It’s one of our fastest-moving lines in the sour candy category.”
— Category Manager, UK Retail Chain

Major Achievements

• Cherrissimo recognized as Poland’s #1 alcohol praline brand
• Zozole awarded "Superbrand" status in Poland
• Expanded exports to the U.S. and Canada in 2022–2023
• Developed reduced-sugar and vegan variants in response to health-conscious trends
• Participated in global trade fairs including ISM Cologne and SIAL Paris

Mieszko S.A. stands as a symbol of Polish confectionery excellence, merging tradition, flavor innovation, and quality production to deliver sweet indulgence to consumers around the world.