Exhibiting at World Tea Expo 2025

Momo’s Michelada LLC, based in Austin, Texas, is a rising star in the specialty beverage market, known for crafting a unique, tomato-free, lemon-based michelada mix that has rapidly gained a loyal following across the U.S. Since its launch, the company has stood out for its bold flavors, distinctive branding, and commitment to redefining the michelada experience.

Core Business and Product Offerings

At the heart of Momo’s Michelada LLC is its flagship product: a refreshing, tomato-free michelada mix made with real lemon juice, spices, and natural ingredients, offering an alternative for those seeking a lighter, zesty take on the traditional michelada.

Key Product Categories:

• Michelada Mix:
  • Mini Momo's (2 oz bottles) – Ideal for on-the-go servings and sampling
  • Standard Bottles (16 oz) – The core product offering for personal use
  • Large Bottles (1 Liter) – Designed for parties, events, and retail
• Rim Salt:
  • Stupid Rim Salt – A custom-blended chili-lime seasoning used to rim glasses for micheladas and cocktails
• Merchandise:
  • Apparel and branded items under “Momo's Swag”

All products are manufactured in small batches to maintain consistency and quality, using non-GMO ingredients, with a focus on health-conscious consumers who seek clean-label options.

Unique Selling Proposition (USP)

Momo’s Michelada Mix distinguishes itself in a competitive beverage segment through:

• Tomato-Free Recipe – A rare offering in a market dominated by tomato-based micheladas
• Lemon-Based Flavor Profile – Clean, tangy, and refreshing, catering to consumers who want less acidity and no artificial preservatives
• Vegan and Gluten-Free – Aligning with growing dietary trends
• Sustainable Packaging – Recyclable bottles and minimal waste promotional packaging

The mix is versatile and can be paired with beer, seltzers, or used as a cocktail base, enhancing its appeal across beverage categories.

Target Market

The company targets:

• Millennial and Gen Z consumers looking for healthier, innovative beverage mixers
• Latinx communities with cultural affinity for micheladas and chili-lime flavors
• Retailers and bars looking for differentiated, premium mixer products
• Event and festival goers through pop-up activations and branded sampling

Their distribution spans both direct-to-consumer via e-commerce and regional retail presence in Texas and surrounding states.

Market Presence and Sales Channels

Momo's Michelada Mix is available through:

• E-commerce platform on the official website with national shipping
• Retail placements in Texas-based grocers, liquor stores, and specialty food outlets
• Pop-up stands at festivals such as SXSW, Austin Food + Wine Festival, and Pecan Street Festival
• Online platforms like Faire for wholesale orders and regional distribution

The brand leverages Instagram and YouTube to build community engagement, showcase recipes, and promote events.

Capabilities and Manufacturing

The company oversees small-batch manufacturing with scalable production capabilities. Key features include:

• Contract production partnerships in Texas for bottling and labeling
• Quality assurance processes to maintain consistent flavor and shelf stability
• Direct fulfillment infrastructure through a centralized Austin warehouse

The company also offers white-labeling and co-branding for regional distributors.

Shipment Records and Export Capability

As of 2024, Momo's Michelada LLC primarily serves the domestic U.S. market, with fulfillment capabilities across all 50 states. Export capability is in development stages, with growing interest from:

• Mexico – For high-end michelada variants
• Canada – Particularly through Latin food distributors in Ontario and Quebec

No significant records of international shipments are currently listed through platforms like ImportYeti, though international expansion is on the strategic roadmap.

Certifications and Compliance

• FDA Registered Facility
• Non-GMO Ingredients
• Vegan and Gluten-Free certified by supplier declarations
• Shelf-life tested for commercial retail compliance

All rim salt and michelada mix bottles feature clear nutritional labeling and allergen disclosures.

Financial Overview

Momo’s Michelada Mix operates as a lean, privately held startup. Estimated financial performance includes:

• Annual revenue (2023): Estimated between $250,000 to $500,000
• Annual growth rate: Approximately 35% year-over-year based on direct-to-consumer volume
• Gross margins: Estimated 60%+, driven by low ingredient cost and premium retail pricing

Revenue is primarily generated from e-commerce, festival sales, and retail partnerships, with opportunities for significant scaling.

Customer Testimonials

The brand enjoys strong reviews across its social platforms and website:

“Finally, a michelada mix that isn’t just tomato juice and hot sauce. This stuff is gold!” – Verified Buyer

“Perfectly balanced – citrusy, tangy, spicy. I take it everywhere I go.” – Instagram follower

“I used it for a brunch party and it was a huge hit! Every guest wanted to know where I got it.” – Event Host

Major Achievements

• Featured at SXSW 2023 and Hot Luck Festival
• Collaborations with local breweries and bar chains across Austin
• Recognized in Eater Austin and Texas Monthly as a “must-try local mixer”
• Over 10,000 units sold online within 18 months of launch

Momo’s Michelada Mix continues to redefine the michelada category with its bold, tomato-free innovation and brand-driven culture, positioning itself as a key player in the evolving craft mixer industry.