Moons Green Charcuterie is a celebrated artisan meat producer based in Wittersham, Kent, United Kingdom, specializing in British-made charcuterie that blends traditional European curing techniques with locally sourced, free-range British meats. Founded by John Doig and rooted in countryside craftsmanship, the company has become a symbol of premium British charcuterie, known for its innovation, ethical sourcing, and bold flavors.
Core Business
Moons Green Charcuterie focuses on handcrafted, small-batch production of cured and air-dried meats. Their key product categories include:
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Charcuterie Boards:
- Luxury Charcuterie Board
- Instant Charcuterie Board — ready-to-serve selections for gifting and catering
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Saucisson & Salami:
- Wild Fennel
- Kalamata Olive
- Rosemary & Garlic
- Perky Pepperoni
- Wild Mushroom & Truffle
- Venison, Sour Cherries & Pistachio
- Ebony Farm Lamb & Preserved Lemon
- Wild Game
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Beer Sticks & Twigs:
- Original Beer Sticks
- Hellfire (spicy)
- Reggae (jerk-seasoned)
- Venison, Truffle, Lamb, Fennel, and Beef variants
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Air-Dried Meats:
- British Bresaola (beef)
- Air-Dried Ham
- Pork Loin and Pork Collar
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Cooked Hams:
- Slow-Roasted English Ham with Marmalade & Dijon Glaze
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Gifts & Hampers:
- Small and Big Box of Sausage
- Beer Stick Bundles
Every product is made with precision and care, free from artificial preservatives, and rich in natural umami, using heritage British meat breeds raised on local farms.
Specialisation and Core USP
Moons Green’s unique positioning lies in its commitment to flavor innovation and sustainability. Key differentiators include:
- Sourcing from British free-range farms, including partnerships with Ebony Farm and regional game estates.
- Creative flavor profiles combining wild herbs, local produce, and global culinary inspirations (e.g., preserved lemon, truffle, kalamata olives).
- Minimal intervention curing and air-drying in Kent’s rural climate, mirroring conditions of renowned European charcuterie regions.
- One of the few UK producers crafting a full range of saucisson, salami, and beer sticks with artisan credentials.
This approach makes Moons Green a favored supplier to delis, chefs, and high-end food retailers across the UK and beyond.
Financials
As a privately owned small business, Moons Green does not publicly disclose detailed financial data. However, market presence and industry sources indicate:
- Estimated annual revenue: £500,000 – £1.2 million
- Product sold in over 250 independent retailers across the UK, including Selfridges, Fortnum & Mason, and Borough Market
- B2B supply relationships with gastropubs, hotel groups, and foodservice distributors
- Increasing demand for gift and hamper solutions, particularly in Q4 and holiday seasons
Revenue growth is driven by rising consumer interest in local, traceable, and premium protein products.
Shipment and Export Records
Moons Green has modest but growing export operations, primarily within Europe:
- Exported to France, Netherlands, Germany, and UAE
- Select partnerships with online gourmet food retailers and UK-based export consortia
- Shelf-stable cured meats enable ambient shipping without refrigeration for up to 6 months
Domestic distribution is handled via courier and refrigerated transport, with D2C fulfillment from their Kent facility.
Target Market
Moons Green Charcuterie caters to a discerning customer base, including:
- Foodies and gourmet enthusiasts
- Independent delis, farm shops, and butcheries
- Luxury hotels and boutique catering
- Corporate gifting clients
- Online gourmet marketplaces
Their beer sticks have also found a niche with craft beer drinkers seeking high-protein, shelf-stable snacks.
Capabilities
- In-house production facility for salami, sausages, and air-dried meats
- Custom flavor development for private label and chef collaborations
- Small-batch processing with high traceability
- Gift box curation and hamper packing with B2B support
- Seasonal production capabilities for holidays and events
The company maintains an ethos of sustainability, sourcing ethical meats and minimizing food waste through creative batch production.
Certifications and Compliance
- Fully UK FSA licensed production facility
- Compliant with SALSA food safety standards
- Products labeled per UK and EU food regulation
- Ingredients traceable to farm and batch
- Actively pursuing B Corp and Soil Association standards for future certification
Moons Green’s transparency in sourcing and food safety reinforces its appeal to ethically minded consumers.
Customer Testimonials
- “Best salami we’ve had from a UK producer—rich, complex, and beautifully made.” – Deli Owner, Bristol
- “Their truffle beer sticks are a favorite with our wine club clients.” – Director, Online Artisan Food Retailer
- “Incredible flavors, clearly made with love and technique. A joy to serve.” – Executive Chef, London Boutique Hotel
Major Achievements
- Stocked in Selfridges, Borough Market, and Fortnum & Mason
- Featured in BBC Good Food, The Times, and Delicious Magazine
- Regular vendor at Abergavenny and Ludlow Food Festivals
- Created exclusive salami range for Harvey Nichols Christmas Hampers
- Sold over 500,000 units of beer sticks since launch
Moons Green Charcuterie represents the essence of British food craftsmanship—rich in tradition, full of flavor, and grounded in local, ethical sourcing. As consumer tastes move toward artisanal and traceable foods, Moons Green continues to thrive as a pioneer in modern British charcuterie.
