logo
T2

Exhibiting at Thaifex - Anuga Asia 2025

12-WW31B
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Media Gallery

MOVA PLUS - Building National Brand Towards Global

Product Offerings

Products:

Fresh Fruits: dragon fruit, green pomelo, coconut, lychee

Rice: An Premium Fragrance Rice, ST25 premium rice, VJ Pearl

Sauces & Condiments: chili sauce, fish sauce

Processed Foods: packaged rice, dried fruits

Mova Plus Corporation is a prominent Vietnamese exporter and manufacturer specializing in fresh agricultural products, premium rice, and processed foods. With a commitment to delivering quality, safety, and sustainability, the company operates under multiple brands including Linsan, Mova Fresh Exotic, Mova Rice, and An Rice, serving clients across Asia, Europe, and the Middle East.

Company Overview

Headquartered in Ho Chi Minh City, Mova Plus Corporation has emerged as a dynamic player in Vietnam’s agricultural export sector. Through advanced processing capabilities, rigorous quality control, and a deep integration with local farming networks, Mova has positioned itself as a reliable supplier of high-quality Vietnamese food products to the global market.

Core Business

Mova Plus operates across several integrated divisions:

  • Fresh Fruit Export – sourcing and exporting seasonal tropical fruits
  • Premium Rice Production – offering world-renowned Vietnamese varieties such as ST25 and Jasmine rice
  • Processed Foods & Sauces – including condiments like chili and fish sauce
  • Private Label and OEM Manufacturing – customized supply for global clients

Product and Service Offerings

The company's product lines include:

  • Fresh Fruits:

    • Dragon fruit (white and red flesh)
    • Green pomelo
    • Fresh coconut (mature and young)
    • Lychee and longan
  • Rice Products:

    • ST25 Premium Rice (world’s best rice winner)
    • An Premium Fragrance Rice
    • VJ Pearl Rice
  • Condiments & Sauces:

    • Vietnamese chili sauce
    • Fish sauce from coastal regions
    • Dipping sauces customized for international taste profiles
  • Processed Foods:

    • Vacuum-packed cooked rice
    • Dried fruits like mango, banana, and jackfruit

Each product is traceable, certified for quality, and packaged according to international export standards.

Specialization and Core USP

  • End-to-End Agricultural Integration: From farm to packaging, ensuring quality and supply chain transparency.
  • Global Certification Compliance: Products comply with export regulations for the EU, US, and Middle East.
  • Innovation in Packaging and Processing: Use of modified atmosphere packaging (MAP) and vacuum-sealing.
  • Multi-brand Strategy: Custom-tailored branding to serve different market segments.

Financial Insights

While specific financial figures are undisclosed, available trade data indicates:

  • Estimated revenue in 2023 ranged from USD 10–15 million
  • Average annual growth rate of over 25% in export volume from 2020 to 2023
  • Rice and fresh fruit divisions contribute over 70% of total revenues

Shipment and Export Performance

Based on data from platforms like ImportYeti and Vietnamese trade directories:

  • Annual export shipments (2023): Over 450 TEUs
  • Primary markets: UAE, Saudi Arabia, China, Japan, South Korea, Germany
  • Top exported items: ST25 rice, dragon fruit, and coconut
  • Utilizes both air freight (for fresh produce) and sea freight (for bulk rice and processed foods)

Target Market

Mova Plus serves a diverse range of customers:

  • Retail distributors and supermarkets in Asia and the Middle East
  • Wholesalers and importers of tropical fruits and rice
  • Food service providers and HORECA clients
  • OEM clients seeking private-label rice and packaged condiments

Capabilities

  • Modern processing plants with cold storage and grading lines
  • In-house R&D for product formulation and custom packaging
  • HACCP and ISO 22000 compliant production facilities
  • Dedicated export and logistics team managing global delivery timelines

Certifications and Compliance

  • HACCP
  • ISO 22000
  • Vietnam Ministry of Agriculture and Rural Development (MARD)
  • FDA Registration (for rice and fruit exports to the USA)
  • Halal Certification for key products exported to Islamic countries

Customer Testimonials

“Mova’s ST25 rice is among the best we’ve imported. Premium packaging and consistent quality make them a trusted partner.” – Importer, Dubai

“Their fruit packaging meets all EU requirements. Great communication and export process.” – Fresh Produce Distributor, Germany

Major Achievements

  • Exported over 12,000 metric tons of rice and agricultural produce in 2023
  • Developed Mova Fresh Exotic brand for tropical fruits in Middle Eastern markets
  • Official supplier of Vietnamese ST25 rice for government and retail programs abroad
  • Successfully launched a catalogue platform and YouTube channel to promote Vietnamese food internationally
  • Recognized by Vietnam Trade Promotion Agency (VIETRADE) for excellence in export growth

Mova Plus Corporation continues to expand its international footprint by championing Vietnamese agriculture through innovation, quality assurance, and market-centric branding. The company's dedication to sustainability and traceability makes it a top-tier partner for global importers of premium food products.