Narita Snack Food Corporation, established in 1995 and headquartered in Malabon, Metro Manila, Philippines, is a prominent snack food manufacturer with a significant footprint in both domestic and international markets. With over two decades of experience, the company has carved a niche in producing high-quality, Filipino-style snacks using local ingredients and traditional recipes.
Core Business and Offerings
Narita Snack Food Corporation specializes in the production and distribution of savory snack products. The company’s core offerings include:
- Fish Crackers – Their flagship product, widely consumed both locally and abroad.
- Shrimp Crackers – A popular seafood snack made with real shrimp extracts.
- Potato Chips – Crispy and seasoned varieties aimed at mass market consumption.
- Tortilla Chips – Corn-based snacks suited for both individual sale and food service.
- Popcorn – Ready-to-eat flavored variants.
- Nut Mixes – Healthy snack options that cater to changing consumer trends.
Narita’s products are distributed through major retail chains, sari-sari stores, and export distributors, with a primary focus on value and flavor retention.
Specialization and Unique Selling Proposition
Narita’s competitive advantage lies in its commitment to authenticity and quality control. Their fish and shrimp crackers are crafted using traditional Philippine recipes and real seafood ingredients, making them especially attractive in international markets that seek authentic ethnic snacks.
The company also maintains flexibility in packaging formats to meet various market demands, including private label and institutional packaging.
Financial and Export Insights
While specific revenue figures are not publicly disclosed, Narita Snack Food Corporation’s operational longevity and export history suggest stable financial performance. Key insights include:
- Export Focus: The company has reported steady export of fish and shrimp crackers to international markets, particularly regions with large Filipino expatriate populations.
- Regulatory Compliance: Narita is registered under LTO License No. LTO-3000000900693, indicating active licensing with Philippine food regulatory authorities.
- Market Reach: Products are available in both domestic supermarkets and select overseas distributors, though exact volumes remain undisclosed.
Target Market
Narita serves a broad consumer base that includes:
- Filipino consumers seeking traditional snacks
- Overseas Filipino Workers (OFWs) and diaspora communities
- Health-conscious snackers interested in nut mixes
- Retailers and food distributors targeting ethnic snack segments
Capabilities
- In-house manufacturing with scalable production lines
- Compliance with local food safety and trade export standards
- Product customization for both domestic and export packaging
- Distribution network across Luzon and export-capable logistics
Certifications and Compliance
- Licensed by Philippine FDA (License No. LTO-3000000900693)
- Compliance with export documentation and product labeling requirements
- Usage of HACCP-aligned processes (implied via food export capability)
Customer Feedback and Market Reputation
While no formal testimonials are published, Narita’s sustained presence in the industry, strong local branding on social platforms such as Facebook, and visibility in retail markets indicate consistent customer trust and brand recall.
Major Achievements
- Over 25 years of continuous operation in the Philippine snack food industry
- Recognized producer of ethnic snacks for overseas Filipino communities
- Maintained regulatory compliance for local and international food safety
- Successfully diversified product lines to include traditional and modern snack formats
Narita Snack Food Corporation stands as a seasoned and reliable player in the Philippine snack food sector, leveraging heritage recipes, export readiness, and consumer trust to maintain its relevance in a competitive market.