Founded with a mission to redefine the organic ingredients landscape, Naturen Ltd has emerged as a specialist importer and distributor of high-quality organic fruit ingredients. Based in Hoylake, Wirral, United Kingdom, the company has steadily built a reputation for reliability, traceability, and exceptional product standards in the European organic food supply chain.
Core Business
Naturen focuses on sourcing and supplying premium organic fruit ingredients in various formats such as frozen, purees, NFC juices, concentrates, and powders. The company serves as a key link between certified organic growers worldwide and food and beverage manufacturers across Europe. With a strict adherence to organic compliance standards, Naturen ensures that every product offered meets the highest expectations of food safety, quality, and sustainability.
Product and Service Offerings
The product range is deeply rooted in organic fruit ingredients, spanning over 60 varieties sourced from verified farms globally. Naturen offers:
- Frozen Fruits (IQF): Strawberry, Raspberry, Blueberry, Mango, Pineapple, and more.
- Fruit Purees: With and without seeds, aseptic and frozen formats.
- Fruit Juices:
- NFC (Not From Concentrate): Apple, Orange, Aronia, and others.
- Concentrates: High brix fruit concentrates for manufacturing.
- Fruit Powders: Spray-dried and freeze-dried variants.
- Custom Fruit Blends for food and baby food industries.
The company collaborates with manufacturers in categories such as smoothies, yogurts, baby food, bakery fillings, plant-based beverages, and functional foods.
Specialisation and Core USP
Naturen’s core strength lies in its deeply integrated global supply network, sourcing directly from origin with complete transparency and traceability. The company is also highly regarded for:
- Organic-only focus, ensuring no cross-contamination.
- In-house quality control and documentation team.
- Cold chain logistics expertise for frozen ingredients.
- Multi-format offerings tailored to client manufacturing needs.
Financials
As a private limited company, detailed financials are not publicly disclosed. However, Naturen Ltd reported financial stability and sustainable growth in available reports from UK Companies House, showing consistent annual returns and healthy cash flow that support expanding operations in Europe. The company’s active status since 2015 and increased market presence indicate solid financial performance.
Shipments and Trade Data
Based on data aggregated from trade intelligence platforms such as ImportYeti and Volza:
- Estimated 50+ international shipments annually, primarily to food and beverage manufacturers in Germany, France, Netherlands, and the UK.
- Top exported products include organic fruit purees and IQF berries.
- Key sourcing countries: Poland, Serbia, Peru, Ecuador, and Turkey.
These figures underline Naturen’s position as a niche but trusted player in organic fruit ingredient sourcing.
Target Market
Naturen caters primarily to B2B clients in the following sectors:
- Organic food manufacturers
- Baby food processors
- Beverage brands
- Nutraceutical and health food brands
- Dairy-alternative producers
Its client base includes both mid-sized processing units and large multinational food corporations seeking clean-label and organic-certified fruit ingredients.
Capabilities
- Cold storage and distribution partnerships across Europe
- Full traceability via digital tracking systems
- Technical documentation for every batch, including COA and Organic Certificates
- Ability to source specialty and rare fruits like Sea Buckthorn, Aronia, and Elderberry on demand
Certifications and Compliance Records
Naturen works exclusively with certified organic producers, and all inbound ingredients are:
- EU Organic Certified
- Soil Association Certified
- Accompanied by third-party lab tests, MSDS, COAs, and Origin Certificates
All documentation aligns with EU food safety laws and customs regulations.
Customer Testimonials
On various trade portals and organic forums, Naturen has been praised for:
“Their supply chain reliability and documentation accuracy has saved us from multiple regulatory hurdles.”
– Quality Assurance Manager, Baby Food Manufacturer, Netherlands
“Highly responsive team, and excellent quality purees that match our flavor specs batch after batch.”
– Product Developer, Functional Beverage Brand, Germany
Major Achievements
- Expanded operations to supply over 20 countries across Europe.
- Recognized as a preferred supplier for multiple organic baby food manufacturers in Germany and Scandinavia.
- Built a strong portfolio of rare and specialty organic fruits, including exotic tropical and functional berries.
With its focused expertise, Naturen continues to lead in the niche domain of organic fruit ingredients, offering not just raw materials, but dependable partnerships for health-driven and organic product innovation.
