Product Offerings
Product Categories:
Bakery Products
Products:
Bakery Products: Cakes, Rolls, Coating, Filling Paste
New Thai Tee Bakery Limited Partnership, operating under the prominent brands Fershay and YouYee, is a Thailand-based bakery manufacturer with a strong footprint in both the domestic and international food markets. The company is headquartered in Hat Yai, Songkhla, and has built a reputation for its high-quality, ready-to-eat bakery products.
Company Overview
Established as a Limited Partnership, New Thai Tee Bakery has evolved into a specialized manufacturer of filled bakery goods, focusing particularly on products such as custard cakes, coated rolls, and flavored fillings. The company emphasizes innovation in taste and texture, leveraging local Thai flavors while maintaining international food safety and quality standards.
Product Portfolio
The company's offerings are centered around bakery products, segmented into the following categories:
- Bakery Products:
- Cakes – Soft, spongy texture with various fillings.
- Rolls – Flavored coating and filling variants.
- Filling Pastes – Including custard and fruit-based fillings.
- Coated Rolls – With chocolate, vanilla, and other flavored coatings.
Their most recognized products include:
- Fershay Custard Cake (Original and Strawberry) – Popular in Southeast Asian and Middle Eastern markets.
- YouYee Roll Cakes – Known for affordability and convenience.
Specialization & USP
New Thai Tee Bakery distinguishes itself through:
- Affordable, ready-to-eat bakery items tailored for export.
- Adaptation to regional tastes, such as halal-certified products for Islamic markets.
- Private labeling services for international partners.
- Strategic branding under "Fershay" and "YouYee", targeting different market segments.
Target Markets
While rooted in Thailand, the company is export-oriented. Its key international markets include:
- Malaysia
- Singapore
- United Arab Emirates
- South Africa
- Saudi Arabia
Product listings on international platforms like HelloAsia (South Africa) and presence in grocery chains across ASEAN countries indicate a growing export demand.
Financials
Though exact revenue figures are not publicly disclosed, trade listings and distribution in multiple international regions suggest the company operates at a medium-scale manufacturing level, supplying to both retail and wholesale markets. Private label partnerships and OEM services contribute significantly to revenue streams.
Shipment Records
Based on third-party import-export tracking platforms such as ImportYeti and TradeMo:
- Number of Shipments (Past 2 Years): Estimated 30–50 international shipments.
- Major Export Destinations: Malaysia, South Africa, UAE.
- Product HS Codes: 190590 (Bakery and confectionery items not elsewhere specified).
These numbers underscore their capability and reliability in fulfilling international bulk orders.
Certifications & Compliance
- Halal Certification for Muslim consumer markets.
- Adherence to Thai FDA standards.
- Likely compliance with GMP (Good Manufacturing Practices) based on industry-standard packaging and labeling, although explicit certificates were not found online.
Capabilities
- High-volume production for custard and roll cakes.
- In-house R&D for flavor development.
- OEM/Private Label Services – customized branding for distributors.
- Packaging Customization for different regional markets.
Customer Testimonials & Reputation
While no direct testimonials are published, customer feedback on retail platforms and social media highlights:
- Consistent taste and texture.
- Popularity among Asian diaspora communities.
- High repeat purchase rate in convenience store formats.
Achievements
- Recognized for brand presence under Fershay in multiple export markets.
- Successful market penetration in halal-dominated countries.
- Products listed on global food commerce sites like HelloAsia.
New Thai Tee Bakery continues to scale its operations, with a focus on combining traditional Thai flavors and modern packaging to meet international market expectations.