Nim’s Naturally, based in Sittingbourne, United Kingdom, is a multi-award-winning manufacturer of air-dried fruit and vegetable crisps, drink garnishes, edible teas, and food-grade ingredients. Founded by entrepreneur Nimisha Raja, the company champions healthy, sustainable snacking and ingredient innovation through a unique air-drying process that preserves nutrition, flavour, and visual appeal.
Core Business and Product Portfolio
Nim’s Naturally produces a diverse portfolio of 100% natural, allergen-free, and vegan-certified products. The company’s primary product lines are designed for both consumer retail and commercial ingredient use.
Key product categories include:
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Fruit Crisps
- Flavours: Apple, Pineapple, Kiwi, Pear, Melon & Orange
- No added sugar or preservatives
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Vegetable Crisps
- Flavours: Beetroot & Parsnip, Tomato & Cucumber, Peppers & Courgette
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Kids Crisps
- Smaller packs with tailored flavours for children (Apple, Pineapple, Kiwi)
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Drink Garnishes
- Orange, Lemon, Lime, Grapefruit, Blood Orange, Kumquat, Dragon Fruit
- Widely used by bars, mixologists, hotels, and catering businesses
-
Edible Teas
- Infusions made from air-dried fruit and vegetable slices
- Combinations include: Apple & Beetroot, Orange, Lemon & Pineapple, Pineapple & Kiwi
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Botanicals and Culinary Ingredients
- Sliced and air-dried fruits and vegetables used in cooking, baking, teas, and beverages
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Pet Treats
- Air-dried apple cores, beetroot pieces, and parsnip crisps tailored for the pet industry
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Selection Boxes & Gift Packs
- Assorted boxes featuring combinations of crisps, teas, and garnishes
All products are gluten-free, fat-free, sugar-free, and made without artificial ingredients.
Specialisation and USP
Nim’s holds a unique position as the UK’s only air-drying fruit crisp manufacturer. The company’s innovation is built around:
- Air-drying technology that retains fibre, colour, and micronutrients
- 100% fruit and veg content with nothing added or taken away
- Sustainability-first operations, utilising whole fruits including peel and core
- Zero-waste manufacturing model with byproducts repurposed as pet food or agricultural feed
- Multi-sector application from retail snack to professional garnish and industrial ingredient use
The company is also BRCGS Certified (Grade AA) for food safety, ensuring trust across international buyers.
Market Reach and Performance
Nim’s Naturally serves both domestic and export markets, with its products available through:
- UK supermarkets, including Co-op and Whole Foods
- Online retail platforms, including its own e-commerce store
- Wholesale distributors and foodservice suppliers
- Exports to more than 20 countries, including Europe, the Middle East, and Asia
As of the most recent data available:
- Retail presence in over 800 UK outlets
- Annual production capacity exceeding 6 million packs
- 25% year-on-year growth in drink garnish category
- Ingredient sales contributing over 35% to total turnover
Target Market
Nim’s targets a health-conscious and environmentally aware demographic, including:
- Retail consumers seeking clean-label, functional snacks
- Hospitality and foodservice buyers needing natural garnishes and ingredients
- Manufacturers incorporating air-dried components into finished products
- Pet food companies exploring natural fruit and veg-based treats
- Corporate gifting and subscription boxes
Their products also appeal to specific dietary niches such as vegan, gluten-free, and sugar-free consumers.
Capabilities and Infrastructure
Nim’s operates a fully owned, purpose-built production facility in Sittingbourne equipped with:
- Large-scale air-drying chambers
- Automated slicing, packaging, and quality control systems
- R&D lab for new product development
- Ingredient slicing and grading zones for bulk commercial supply
- In-house warehousing and logistics
This infrastructure allows Nim’s to meet both high-volume retail demand and flexible, custom ingredient orders for manufacturers.
Certifications and Compliance
Nim’s Naturally maintains strict compliance and holds the following certifications:
- BRCGS AA Grade Certified
- SALSA Approved (Small & Local Supplier Accreditation)
- Vegan Society Certified
- Kosher Certified
- HACCP, ISO-compliant processes
All products are allergen-free and compliant with EU and UK labelling and safety standards.
Customer Testimonials and Industry Recognition
Customer and industry feedback highlight the uniqueness and versatility of Nim’s products:
“Nim’s drink garnishes are a game-changer. Beautiful presentation and natural flavour — perfect for our cocktail bar.”
— Hospitality Buyer, London
“The kids love them, and I love that they’re real fruit with no sugar or nasties. They’ve replaced crisps in our lunchboxes.”
— Parent and Online Customer
“Their ingredient line has enabled us to reduce prep time in our desserts without compromising on quality.”
— Food Manufacturer, UK
Major Achievements
- Winner of the Great British Entrepreneur Award
- Shortlisted in The Grocer Gold Awards
- Featured in BBC Good Food, The Guardian, and The Independent
- Supplied branded garnishes to The Royal Wedding Afternoon Tea Celebration
- Built white-label partnerships with UK airlines and hotel groups
Strategic Vision
Looking forward, Nim’s plans to:
- Expand export channels across North America and the GCC
- Launch a new range of edible floral garnishes
- Invest in sustainable packaging materials across all SKUs
- Introduce freeze-dried innovations alongside air-dried offerings
- Collaborate with mixology and culinary schools for educational branding
With a foundation of innovation, sustainability, and health, Nim’s Naturally is redefining the dried fruit category — not just as a snack, but as a versatile, culinary-grade solution across retail, hospitality, and food manufacturing.
