Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Nirvana Brewery, based in London, United Kingdom, is a pioneering alcohol-free brewery dedicated entirely to the production of non-alcoholic and low-alcohol craft beers. As the UK’s first and only brewery devoted exclusively to alcohol-free brewing, Nirvana has carved a distinctive space in the fast-growing no/low beverage category by blending craft brewing heritage with modern innovation and wellness trends.

Core Business and Product Portfolio

Nirvana Brewery focuses on creating great-tasting, full-bodied alcohol-free beers that appeal to mindful drinkers and craft beer enthusiasts alike. All products contain between 0.0% and 0.5% ABV and are brewed using traditional techniques with no alcohol extraction involved.

Key product categories include:

• Alcohol-Free Core Range

  • Nirvana IPA (0.5% ABV) – Bold and hoppy, with tropical notes
  • Nirvana Best (0.5% ABV) – English-style best bitter
  • Nirvana Pils (0.5% ABV) – Crisp and refreshing lager
  • Bavarian Helles Lager (0.3% ABV) – Smooth and malty
  • Cloudy Lemon Lager (0.2% ABV) – Citrusy and slightly tart
  • Traditional Bavarian Hefeweizen (0.3% ABV) – Wheat beer with banana and clove notes
  • Dark & Rich Stout (0.0% ABV) – Malty stout with roasted coffee and chocolate flavours
  • Nirvana Nitro Stout (0.5% ABV) – Creamy, nitrogenated dark beer

• Mixed Cases & Themed Bundles

  • Discovery Mixed Case – Curated box of flagship beers
  • 500ml Mixed Case – For traditional glass bottle drinkers
  • Six Nations Grand Slam Pack – Themed variety pack for sports lovers
  • Cans Mixed Case – Convenient for festivals and travel

• Merchandise

  • Nirvana-branded T-shirts and accessories

These products are 100% vegan, low in calories, and free from artificial additives — appealing to health-conscious and sober-curious consumers.

Specialisation and USP

Nirvana Brewery’s unique market position is defined by its unwavering dedication to alcohol-free brewing:

• First dedicated alcohol-free brewery in the UK
• Craft-brewed without dealcoholisation, preserving integrity and flavour
• Female-founded and sustainability-driven
• Focused on mindful drinking and lifestyle inclusion
• Offers varied styles rarely found in the 0.0–0.5% ABV category (e.g. stout, Hefeweizen)

Their brewing process prioritises natural fermentation, recipe-specific yeast, and expert mash tuning to achieve full-flavoured, alcohol-free beers without dilution or compromise.

Market Reach and Performance

Nirvana Brewery’s distribution network has grown rapidly, supplying:

• Over 1,500 stockists across the UK
• Supermarkets including Sainsbury’s, Ocado, Holland & Barrett
• On-trade clients such as pubs, restaurants, and hotel groups
• Export markets across Europe and the Middle East

Performance highlights include:

• 25% YoY growth in 2023 driven by rising demand for no/low options
• Online D2C sales up 60% following successful 2022 rebranding
• Ranked among top 5 best-selling alcohol-free craft beers in several online UK stores
• Repeat customer rate of 47% across e-commerce

Nirvana is capitalising on the global no/low trend, with the UK market expected to exceed £450M by 2025.

Target Market

Nirvana targets a wide spectrum of modern drinkers:

• Health-conscious adults
• Sober-curious millennials and Gen Z
• Fitness and wellness communities
• Designated drivers and dry January participants
• Beer lovers looking for weekday or work-friendly options

Their versatile range of styles supports occasions from socialising to sports, offering a beer for every moment without compromise.

Capabilities and Operations

Operating out of a dedicated brewery in London, Nirvana's operational strengths include:

• In-house brewing, bottling, and canning
• Microbrewery flexibility for R&D and seasonal batches
• Sustainable sourcing and eco-packaging
• Responsive logistics and fulfilment for wholesale and e-commerce

Their hands-on control ensures full traceability, freshness, and consistency across every batch.

Certifications and Compliance

Nirvana Brewery adheres to rigorous safety and quality standards:

• Vegan Certified
• Alcohol-free classification in line with UK FSA standards
• Nutritional transparency on all labels
• Sustainable materials used in packaging
• Products developed with allergen awareness (gluten-containing ingredients clearly labelled)

Their ethical and environmental stance also aligns with rising consumer values.

Customer Testimonials and Industry Recognition

Nirvana’s reputation has been reinforced by excellent reviews and media features:

“A perfect replacement for regular beer — the IPA tastes just as good, if not better.”
— Verified Customer, Trustpilot

“Dark & Rich Stout is hands down the best non-alcoholic stout I’ve tried.”
— Beer Blogger, London

“You’d never know it’s alcohol-free — great for weekday sipping or social settings.”
— Hospitality Client, UK Pub Chain

Their beers have been featured in The Guardian, BBC Good Food, and The Telegraph, and were shortlisted at the World Alcohol-Free Awards.

Major Achievements

• UK’s first dedicated alcohol-free craft brewery, established in 2016
• Over 1 million bottles and cans sold
• Partnerships with Mindful Drinking Festival and Club Soda
• Featured by BBC One, Stylist, The Grocer, and Metro
• Developed exclusive brews for private label clients and limited edition events

Strategic Vision

Nirvana Brewery’s roadmap focuses on:

• Expanding to North American and Scandinavian markets
• Launching seasonal limited-edition styles and barrel-aged variants
• Enhancing sustainability and carbon footprint reporting
• Building an alcohol-free taproom experience in London
• Growing B2B presence through on-trade and hospitality partnerships

With unmatched authenticity and commitment to quality, Nirvana Brewery is redefining the beer experience — one alcohol-free pint at a time.