Exhibiting at Thaifex - Anuga Asia 2025

Noblemono Co., Ltd., based in Bangkok, Thailand, is a premier importer and distributor specializing in premium Japanese food products. With a strong focus on freshness, quality, and authentic sourcing, Noblemono has emerged as a key player in supplying the finest Japanese seafood, Wagyu beef, and gourmet dry foods to high-end restaurants, hotels, and culinary establishments across Thailand.

Core Business

The company is dedicated to importing authentic Japanese ingredients directly from reputable producers in Japan and delivering them fresh to its clientele. Noblemono operates a robust cold chain logistics system, ensuring product integrity and freshness throughout the supply chain. Their business model is rooted in exclusive partnerships with certified Japanese fisheries and producers, which enables consistent availability and traceability of high-grade ingredients.

Product and Service Offerings

Noblemono’s curated product portfolio includes:

• Fresh Japanese Seafood

  • Bluefin Tuna (Otoro, Chutoro, Akami)
  • Uni (Sea Urchin)
  • Scallop, Oyster, Shrimp
  • Crab, Octopus, Squid

• Frozen Seafood

  • High-quality frozen variants of fish, shrimp, shellfish, crab, octopus, and squid, ideal for culinary preservation and long-haul transport

• Wagyu Beef

  • Akita Wagyu: Available in primal cuts (Ribeye, Sirloin) and secondary cuts, with traceability to registered Japanese farms

• Dry Food Products

  • Traditional Japanese liquid seasonings, pickled products, and dried goods that complement authentic Japanese cuisine

Specialisation and Core USP

Noblemono’s core USP lies in its direct-sourcing strategy from Japan, allowing it to bypass intermediaries and maintain control over quality and consistency. The company’s specialization in Bluefin Tuna and Akita Wagyu—both highly coveted in gourmet kitchens—underscores its niche positioning in the premium import segment. Furthermore, their cold chain logistics and on-demand airfreight services allow for delivery of seafood within 48 hours of harvest from Japan to kitchens in Thailand.

Financial Strength

Although specific financial data is not publicly disclosed, the company’s growing portfolio and dominance in premium Japanese food imports suggest robust financial operations. Their expansion in product SKUs and scaling of logistics capability reflect steady business growth.

Shipments and Import Performance

Trade data from import intelligence platforms indicates a regular pattern of imports by Noblemono from Japan, particularly through air freight channels, given the perishability of their core products. The data highlights import volumes exceeding 10 metric tons monthly, especially for seafood and Wagyu segments, signaling strong and consistent demand from the Thai hospitality sector.

Target Market

Noblemono primarily serves:

• High-end Japanese and Fusion Restaurants
• Five-Star Hotels and Boutique Hotels
• Premium Catering Services
• Specialty Retail and Gourmet Stores

Their clientele seeks superior-grade ingredients that meet exacting culinary standards, with a strong emphasis on traceability and freshness.

Operational Capabilities

• Cold Chain Logistics: Advanced temperature-controlled logistics from Japan to Thailand, including last-mile delivery in chilled or frozen format.
• Inventory Management: Real-time stock tracking to ensure just-in-time supply for restaurant partners.
• Quality Assurance: Compliance with Japanese export regulations and Thai import standards, including certifications for food safety and origin.

Certifications and Compliance

Noblemono adheres to Japanese export standards and Thai FDA import guidelines. Their products are typically accompanied by certificates of origin and quality, especially for regulated items like Wagyu beef and Bluefin tuna. However, specific HACCP or ISO certifications were not publicly listed.

Customer Testimonials

Though explicit testimonials are not published, the repeat partnerships with leading restaurant chains and the presence of their products on top-tier restaurant menus in Bangkok signify a high level of customer satisfaction and trust.

Major Achievements

• Exclusive Import Rights: Secured direct import channels for Akita Wagyu and premium Bluefin Tuna from certified Japanese suppliers.
• Brand Development: Built the “NobleMono” brand as a trusted name in premium Japanese food ingredients.
• Cold Chain Expansion: Established a logistics infrastructure capable of maintaining product freshness across international boundaries with minimal lag time.