Exhibiting at International Food & Drink Event (IFE) 2025

NOOR FÈS is a premium Moroccan olive oil producer based in the historic city of Fès, Morocco. Revered for its artisanal craftsmanship and dedication to quality, the company specializes in the production and export of high-end organic extra virgin olive oil, particularly from the indigenous Moroccan Picholine variety. With a deep-rooted respect for tradition, sustainability, and terroir, NOOR FÈS has emerged as a globally recognized brand representing the very best of Moroccan olive oil excellence.

Core Business

NOOR FÈS’s core business centers around the cultivation, cold-pressing, bottling, and global export of organic extra virgin olive oil. The company integrates traditional farming methods with modern extraction technology to produce single-origin, first cold-pressed olive oil that meets the highest international quality standards. NOOR FÈS operates along the full value chain—from olive grove to global gourmet shelves.

Product and Service Offerings

The flagship product of NOOR FÈS is:

• Organic Extra Virgin Olive Oil:
  • Single-origin from Fès-Meknès region
  • Made exclusively from the Moroccan Picholine olive, known for its intense green fruitiness and rich polyphenol content
  • Cold-extracted within 24 hours of harvest
  • Available in premium glass bottles and sustainable packaging formats
  • Certified organic by European and USDA standards

Their olive oil is widely used in gourmet kitchens, upscale retail outlets, and premium culinary experiences around the world.

Specialisation and Core USP

NOOR FÈS distinguishes itself through:

• Exclusivity and terroir-driven quality: The brand is dedicated to a single variety (Picholine) and a specific origin (Fès), creating a consistent flavor profile.
• Organic and sustainable farming practices: No pesticides or synthetic fertilizers; water conservation and soil regeneration techniques are used throughout the olive groves.
• Low acidity and high polyphenol content: Each batch is lab-tested to ensure superior health properties and flavor.
• Multiple international awards: Recognized at the NYIOOC, Olive Japan, and London IOOC for its excellence in taste and quality.

Their vertically integrated model ensures full traceability and uncompromising standards from tree to bottle.

Financials

While specific revenue figures are not publicly disclosed, business insights and export activities suggest:

• Rapid year-on-year growth driven by international demand for high-quality North African olive oils
• Strategic placement in luxury retailers and gourmet distributors in Europe, North America, and the Middle East
• Investment in international trade events and branding, significantly expanding their export footprint

NOOR FÈS continues to scale as a premium boutique olive oil exporter with a strong brand image and loyal customer base.

Shipments and Trade Data

• Export destinations: France, Germany, UK, UAE, Canada, and the USA
• Shipment formats: 250ml, 500ml, and 750ml glass bottles; bulk supply available for gourmet private labels
• Distribution through high-end food boutiques, organic shops, and online gourmet marketplaces
• Participation in global expos: SIAL Paris, Anuga Cologne, and Gulfood Dubai

Custom labeling and OEM services are available for international partners.

Target Market

NOOR FÈS primarily serves:

• Gourmet food retailers and fine dining restaurants
• Organic and specialty health stores
• Exporters and distributors focused on premium Mediterranean products
• Culinary professionals and high-income consumers seeking authentic, health-focused oils

The brand appeals to a discerning global clientele that values authenticity, health benefits, and sensory excellence.

Capabilities

• Own olive groves in the Fès-Meknès region
• Cold extraction mill compliant with international hygiene standards
• Quality assurance lab for oil composition and sensory evaluation
• Design and branding team for premium packaging solutions
• Multilingual export team for seamless international trade

Their modern infrastructure and artisanal know-how enable both small-batch and scale-up production.

Certifications and Compliance Records

NOOR FÈS adheres to strict international certifications, including:

• EU Organic Certification
• USDA Organic
• ISO 22000 – Food Safety Management
• Halal Certification
• EcoCert compliance for environmental sustainability

Each product batch includes traceability reports and chemical composition certificates.

Customer Testimonials

The brand has received widespread acclaim across B2B and B2C customers:

“NOOR FÈS has set a new benchmark for olive oil purity and taste. It’s a true luxury staple.”
– Gourmet Retail Buyer, Paris

“Exceptional oil with a robust, grassy flavor and velvety finish. Our top seller in premium grocery.”
– Organic Foods Distributor, Toronto

“We use it in our Michelin-starred kitchen. It delivers flavor, freshness, and a story.”
– Executive Chef, Dubai

Major Achievements

• Winner of Gold and Silver awards at New York International Olive Oil Competition (NYIOOC)
• Named Best Moroccan Olive Oil Exporter by multiple regional industry bodies
• Recognized by Olive Japan and London IOOC for taste and packaging
• Featured in global culinary and lifestyle media as a rising Moroccan food brand

NOOR FÈS represents the future of North African premium olive oil—deeply rooted in heritage, powered by innovation, and embraced by discerning consumers worldwide.