Product Offerings
Product Categories:
Fish and Seafood Products
Products:
Seafood: Fresh Atlantic Salmon, Frozen Atlantic Salmon, Fresh Fjord Trout, Frozen Fjord Trout, Value-Added Seafood Products
Norwell AS is a leading Norwegian seafood exporter headquartered in Florø, Norway. With a strategic location on Norway’s west coast and decades of industry expertise, Norwell specializes in delivering high-quality salmon and trout products to global markets. The company has built its reputation on consistency, product quality, and close collaboration with carefully selected producers.
Company Background
Founded with the vision of becoming a dependable international supplier of Norwegian seafood, Norwell AS is led by industry expert Snorre Slettvåg Kvammen. The company leverages its coastal proximity, robust supplier network, and advanced logistics to ensure year-round availability and superior freshness.
Product Portfolio
Norwell offers a range of premium seafood products, primarily focusing on:
- Fresh Atlantic Salmon (Salmo salar)
- Frozen Atlantic Salmon
- Fresh Fjord Trout
- Frozen Fjord Trout
- Value-Added Seafood Products: Includes fillets, portions, and customized packaging formats tailored to client specifications.
All products are sourced from certified aquaculture facilities operating under strict Norwegian environmental and welfare standards.
Unique Selling Proposition (USP)
Norwell’s core value lies in its commitment to quality and flexibility. Key USPs include:
- Traceable and Transparent Sourcing: Ensures full documentation from farm to export.
- Tailored Customer Solutions: Offers customized cuts, packing, and delivery schedules based on buyer needs.
- Close Producer Relationships: Works directly with farms and processing plants to maintain product consistency.
Global Market Reach and Export Performance
Norwell AS exports to more than 20 countries, with a strong presence in:
- Europe: France, Germany, Italy, Spain, UK
- Asia: Japan, South Korea, China
- North America: USA, Canada
- Middle East: UAE, Saudi Arabia
According to shipment data from sources like Trademo and ImportYeti:
- Annual Export Volume: Over 7,000 metric tons of salmon and trout.
- Top Products Shipped: Fresh whole gutted salmon and trout, vacuum-packed fillets.
Norwell’s strategic export model ensures that clients receive products within optimal freshness windows, supported by efficient cold chain logistics.
Target Customers
Norwell serves a wide spectrum of clients including:
- Wholesale Distributors
- Retail Chains and Supermarkets
- HORECA Sector (Hotels, Restaurants, Catering)
- Processors and Re-exporters
The company’s flexibility and reliability make it an ideal partner for clients requiring consistent volumes and high standards.
Infrastructure and Capabilities
- Cold Storage and Packaging: Modern facilities with temperature-controlled zones and customized packaging solutions.
- Logistics Expertise: Integrated export systems for air and sea freight, ensuring compliance with destination market standards.
- Sustainability-First Operations: Adheres to best aquaculture practices and environmental guidelines.
Certifications and Compliance
Norwell AS aligns its operations with internationally recognized certifications, typically involving:
- Global GAP
- Aquaculture Stewardship Council (ASC)
- Norwegian Food Safety Authority (Mattilsynet)
- EU Export Compliance
- FDA Registration for U.S. Markets
These certifications ensure adherence to food safety, environmental, and animal welfare protocols, critical for high-regulation markets.
Industry Reputation and Testimonials
Norwell has been recognized for its reliability, responsiveness, and quality assurance. While formal testimonials are not listed on public platforms, repeat business and long-standing partnerships with European and Asian importers are indicative of client satisfaction.
Major Achievements
- Consistent Year-over-Year Export Growth: Expanding volume and client base across multiple continents.
- Brand Establishment: “Norwell – Your Source of Seafood Value” is becoming a trusted name in wholesale seafood procurement.
- Market Adaptability: Successfully diversified product offerings and adapted logistics during pandemic-related disruptions.
Norwell AS continues to set industry standards for reliability, freshness, and customer-focused operations. Positioned at the intersection of Norway’s aquaculture excellence and global seafood demand, the company is primed for continued growth and market leadership.