Company Introduction Video
Japanese Green Teas: Sencha, Fukamushi Sencha, Matcha, Genmaicha, Houjicha
Flavored Teas: Peach Green Tea, Sakura Green Tea, Caramel Houjicha, Yuzu Matcha
Organic Teas: Organic Matcha, Organic Sencha, Organic Houjicha, Organic Black Tea
Low-Caffeine Teas: Low-Caffeine Sencha
Specialty Teas: Japanese Pu-erh Tea, Black Oolong Tea, Roasted Apple Houjicha, Muscat Rooibos Tea
Tea Accessories: Tea Utensils, Tea Incense Burners, Gift Sets
OGURINOUEN CO., LTD., headquartered in Makinohara, Shizuoka Prefecture—Japan’s most renowned tea-growing region—is a distinguished tea producer and exporter with over a century of tradition. Founded in 1916, the company has earned its reputation through the meticulous cultivation, blending, and innovation of Japanese teas that honor both heritage and modern taste.
OGURINOUEN’s core business revolves around the manufacture and export of Japanese green teas and specialty blends, integrating traditional cultivation with creative flavor development. Their diversified product portfolio includes:
OGURINOUEN stands out through its 100% in-house tea cultivation and processing capabilities. Unlike many others in the industry, they maintain complete vertical integration from tea plantation to packaging, ensuring high quality, consistency, and traceability. Their teas are grown in the mineral-rich volcanic soil of Makinohara, giving them a distinctive depth and umami profile.
Their flavored green teas such as peach and sakura varieties are unique in their ability to merge traditional Japanese teas with Western flavor preferences, greatly enhancing their appeal in overseas markets.
Additionally, the “OGURI TEA FARM 1916” and “Wano Taste Series” brands reflect a legacy of premium craftsmanship, with product lines tailored for both retail and HORECA (Hotel, Restaurant, Café) sectors globally.
OGURINOUEN exports a wide range of products to North America, Europe, and Asia, targeting tea boutiques, health food chains, supermarkets, and specialty retailers. Their global presence is underscored by online distribution partnerships and participation in international trade shows.
While no direct export shipment volumes were available through public databases like ImportYeti or Volza, the company has achieved visible international placement through platforms such as Krista Online, promoting their flavored teas in English-speaking markets.
Although financial disclosures are not publicly available, OGURINOUEN’s sustained operations for over a century, broad SKU range, and visible export activities indicate strong operational scale and financial stability. Their diverse product mix and private label capabilities also contribute to robust B2B relationships and repeat international orders.
The company adheres to Japanese Agricultural Standards (JAS) for organic cultivation and implements stringent food safety and hygiene protocols at its facilities. Their organic tea products comply with international certification requirements for export to the US, EU, and other regions.
OGURINOUEN targets:
The company’s branding and presentation emphasize authenticity and artisan quality. Though direct customer reviews are not publicly compiled, their product features on curated e-commerce platforms and YouTube channels (e.g., Company Introduction Video) support a reputation for excellence and transparency.
