Exhibiting at Thaifex - Anuga Asia 2025

Oishi Food Service Co., Ltd., headquartered in Bangkok, Thailand, is a leading player in the food and beverage industry, specializing in ready-to-eat meals, restaurant services, and packaged Japanese cuisine. A subsidiary of the publicly listed Oishi Group PLC, the company is renowned for delivering authentic Japanese flavors through its extensive portfolio of products and dining formats.

Core Business

Oishi Food Service focuses on both the production of high-quality ready-to-eat (RTE) meals and the operation of Japanese-style restaurant chains. The company combines culinary innovation with large-scale food manufacturing to serve retail, wholesale, and foodservice markets across Thailand and internationally.

Product and Service Offerings

The company operates under several verticals:

• Ready-to-Eat Meals (under the "Oishi Eato" brand):

  • Gyoza (Japanese dumplings)
  • Kani sticks, sandwiches, and rice dishes
  • Frozen stir-fried meals suitable for home consumption
  • Bento box sets, available in retail chains and convenience stores

• Restaurant Chains:

  • Oishi Buffet: All-you-can-eat Japanese buffet
  • Shabushi: Conveyor belt hot pot and sushi
  • Kakashi by Oishi: Japanese fast food
  • Oishi Ramen, Nikuya, Biztoro, and mobile Food Trucks

These operations cater to diverse customer segments, from premium buffet seekers to quick-service patrons.

Specialization and Core USP

The company’s strengths include:

• Vertical integration of Japanese food services, from manufacturing to retail.
• Authentic flavor development using proprietary recipes and premium ingredients.
• Wide distribution network through supermarkets, convenience stores, and QSR chains.
• Ability to scale production and maintain freshness and quality for RTE products.

Financial Overview

Oishi Food Service operates under Oishi Group PLC, a listed company on the Stock Exchange of Thailand (SET: OISHI). Financial highlights include:

• Revenue from food business (2023): THB 6.3 billion (approx. USD 180 million)
• RTE meals segment contributed approximately 35% of total food revenue
• Net profit (2023): THB 707 million (Oishi Group consolidated)

These figures reflect the resilience and scalability of Oishi’s diversified food portfolio.

Export and Shipment Records

Oishi Food Service exports primarily through its beverage division but also ships selected food items:

• Export destinations: Cambodia, Laos, Myanmar, Vietnam, Japan, UAE
• Export volume (2023): Estimated at over 200,000 meal units annually
• Key export products include frozen gyoza, rice dishes, and premium bento boxes.

Target Markets

Oishi’s products and services target:

• Urban retail consumers through 7-Eleven, Lotus’s, and Big C
• Corporate clients and foodservice operators via OEM and catering channels
• International distributors for frozen Japanese meals

The company appeals to both mass and premium market segments across Asia and selected global markets.

Capabilities

• Modern food production facilities in Thailand with large-scale freezing, packaging, and quality control systems.
• R&D kitchens focusing on new product innovation in Japanese cuisine.
• Integrated supply chain for food logistics and cold chain management.
• Restaurant and mobile service units providing experiential dining formats.

Certifications and Compliance

• HACCP and GMP certified production facilities
• Halal certification for many RTE products
• Compliance with Thai FDA and international food safety standards
• Registered exporter with Thai Chamber of Commerce and JETRO

Customer Testimonials

“Oishi’s ready meals are always consistent in taste and quality. They’ve become a staple in our convenience food aisle.”
— Category Manager, Major Supermarket Chain, Thailand

“We distribute Oishi frozen gyoza in Vietnam and the response from retailers has been overwhelmingly positive.”
— Food Importer, Ho Chi Minh City

Major Achievements

• Part of the Thai Beverage Group, one of Southeast Asia’s largest F&B conglomerates
• Expanded to over 250 restaurants under various Oishi brands nationwide
• Awarded Best Japanese Food Brand in Thailand multiple times
• Integrated retail and QSR presence in all major Thai cities
• Diversified product line into beverages, RTE meals, and full-service dining