Orange Door Music Video, Inc., based in Riverside, California, is a pioneering provider of interactive entertainment and music video systems for commercial venues. The company specializes in integrating cutting-edge media technology with entertainment content, providing establishments such as bars, restaurants, hotels, and casinos with an immersive, customizable customer experience. Known for its signature Orange Door Music System and complementary services, the company has established a strong presence across North America and internationally.
Core Business and Product Portfolio
Orange Door’s product suite combines entertainment, marketing, and digital management into one streamlined system. Their primary offerings include:
Music Video Entertainment Systems
- Orange Door Music System: A commercial-grade entertainment hub offering 50,000+ licensed music videos across various genres.
- Orange Door Request App: Allows patrons to interactively request music videos via their mobile devices, enhancing engagement and personalization.
Digital Signage Solutions
- Advertising Creator & Scheduler: Venue operators can design and schedule custom promotional content.
- Ticker Tape Ads: Real-time scrolling promotions and updates designed for TV overlays and display monitors.
Interactive Entertainment
- Bar Game Shows: Real-time trivia and interactive games that engage groups and encourage longer dwell times.
- Digital Bingo: Automated bingo games displayed on screens to enhance group entertainment offerings.
Remote Management Tools
- Remote App 2.0: Enables managers to control playlists, video scheduling, and system settings remotely.
- Training Modules: Onboarding and support tools for staff to quickly adopt and use the system.
Content Curation
- 100+ Curated Playlists: Updated monthly by professional music curators to reflect current trends and venue needs (e.g., sports bar, cocktail lounge, dance club).
- Multi-zone audio & video distribution: Supports custom output in various zones of the venue.
Competitive Edge and Innovation
Orange Door’s value proposition lies in all-in-one entertainment and marketing systems, replacing separate jukebox, advertising, and trivia platforms. Key differentiators include:
- Extensive licensed video library across genres including Top 40, EDM, Rock, Latin, Country, and Oldies.
- Direct control over content curation and scheduling by venue operators.
- Interactive customer engagement through request apps and games, which extend the experience from passive watching to active participation.
- Cloud-based management and analytics, allowing owners to track engagement and fine-tune programming remotely.
Market Reach and Industry Presence
Orange Door systems are used in over 1,500 venues globally, including across the United States, Canada, Australia, and the United Kingdom. They are particularly well-positioned in:
- Sports bars and pubs
- Hotel lounges and casinos
- Chain restaurants and franchisees
- Nightclubs and live entertainment venues
- Bowling alleys, gaming lounges, and karaoke spots
Financial Footing and Growth
While Orange Door Music Video, Inc. is privately held and does not publish public financial statements, the company's global footprint, scale of system installations, and high customer retention reflect strong revenue generation and healthy margins. Their recurring revenue model, driven by monthly service fees and licensing, supports long-term scalability and financial resilience.
Certifications and Compliance
Orange Door provides fully licensed music video content, ensuring venues comply with performance rights organizations (PROs) such as ASCAP, BMI, SESAC, and SOCAN. Their hardware systems meet commercial A/V compliance standards, and their cloud platforms are GDPR and CCPA privacy regulation aligned.
Target Market
Orange Door targets businesses seeking:
- High-quality, engaging entertainment for their customers
- Digital signage capabilities for in-house promotions
- Reduced need for multiple vendor contracts by consolidating services
- Tools for extending customer dwell time and boosting spend per visit
The typical customer includes venue owners, chain operators, franchise managers, and event space coordinators.
Customer Engagement and Digital Presence
Orange Door maintains a robust digital footprint across YouTube, LinkedIn, Instagram, and Facebook. Their YouTube channel offers:
- Product overviews
- Feature tutorials
- Real-world testimonials
In addition, customer support and system training are provided through both remote onboarding and digital modules.
Key Achievements
- Installed in over 1,500 commercial venues across 4+ countries.
- Manages a 50,000+ track music video library, one of the largest for business-use licensing.
- Successfully integrated advertising, music, and gaming into a single cloud-managed platform.
- Launched the Orange Door Request App, significantly enhancing interactivity and user satisfaction in venues.
- Released multi-language content support, enhancing appeal to international and culturally diverse venues.
