Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Established in London, Passione Pizza Ltd has emerged as a specialized importer and distributor of authentic Italian pizza bases and gourmet Italian street food, servicing restaurants, caterers, and foodservice operators across the United Kingdom. Founded by Simone Giorgini, the company brings deep-rooted culinary expertise and a passion for preserving Italian food traditions in modern foodservice environments.

Core Business

Passione Pizza’s primary focus lies in importing and distributing handcrafted Italian pizza bases and pre-prepared street food products, made in Italy using traditional methods and high-quality ingredients. The company caters to a growing demand in the UK hospitality sector for premium, ready-to-use Italian products that maintain artisanal authenticity.

Product and Service Offerings

The product portfolio of Passione Pizza is curated to serve the needs of pizzerias, casual dining outlets, gourmet delis, and event caterers:

• Pizza Bases:

  • Pizza Tonda Classica Romana
  • Pizza Tonda Rossa Romana
  • Pizza Romana Slab
  • Pizza Pala

• Pinsa:

  • Pinsa Romana Original
  • Pinsa Romana Tonda

• Focaccia & Specialty Breads:

  • Focaccia Classica
  • Pizzanino
  • Pizza Fritta
  • Pizzetta

• Fried Street Food:

  • Suppli (rice croquettes)
  • Arancini (stuffed rice balls)
  • Olive Ascolane (stuffed olives)
  • Croquette Veggie / Pastellati

• Sauces:

  • 100% Italian Tomato Sauce (5kg foodservice packaging)

These offerings are positioned for quick, high-volume use while preserving the artisanal characteristics of traditional Italian cuisine.

Specialisation and Core USP

Passione Pizza is among the few UK suppliers focused specifically on Roman-style pizza formats and authentic Pinsa Romana, a product gaining traction in premium casual dining. Their USP includes:

• Products made in Italy by artisan bakers
• 72 to 96-hour dough fermentation for enhanced digestibility
• Hand-stretched and pre-baked crusts using high-hydration dough
• No preservatives or artificial additives

This enables chefs and foodservice operators to serve traditional Italian pizzas with consistent results, minimal prep time, and maximum quality.

Financials

While Passione Pizza is a privately held company and does not disclose full financial statements publicly, industry insights reveal:

• Annual Estimated Revenue (2023): Between £1.5–2 million
• Growth rate of approximately 20% year-over-year in product volume sales
• Majority sales directed at the HORECA (Hotel/Restaurant/Catering) segment

Shipment Records

According to ImportYeti and UK food trade insights, Passione Pizza manages regular imports from manufacturing partners in Italy, primarily from the Lazio and Emilia-Romagna regions. Key statistics include:

• Over 120+ commercial shipments annually
• Primary imports: frozen or chilled pizza bases, focaccias, and snack products
• Regular delivery partners include Thomas Ridley Foodservice and Bidfood UK

Target Market

The company targets a niche but growing clientele in the UK, including:

• Mid- to high-end pizzerias
• Italian restaurants
• Street food vendors and food trucks
• Event caterers and hotel chains
• Specialty retailers offering frozen gourmet products

Capabilities

• Cold chain distribution and logistics
• In-house culinary support and training for product handling
• Sampling programs for product trials with new restaurant partners
• Flexible MOQ (Minimum Order Quantity) for emerging outlets and chains

Certifications and Compliance

Passione Pizza sources products compliant with both EU and UK food safety regulations, including:

• HACCP Certification at manufacturing level
• Adherence to UK’s FSA allergen and labeling standards
• Import compliant with UKVI and Defra food controls

Customer Testimonials

“The Pinsa Romana from Passione Pizza is a game-changer for our menu. We get the flavor and texture of hand-made dough with none of the prep headaches.”
— Executive Chef, Italian Bistro Chain, London

“Their Roman-style pizza base is exactly what we needed. Fast service and brilliant quality.”
— Independent Pizzeria Owner, Manchester

Major Achievements

• One of the first UK distributors to specialize in Pinsa Romana
• Featured in Speciality & Fine Food Fair London for artisanal Italian imports
• Partnered with Thomas Ridley Foodservice for national B2B supply chain integration
• Demonstrated a 20%+ annual growth in customer base from 2021 to 2024

Passione Pizza is bridging the gap between traditional Italian baking and modern UK foodservice demands, offering exceptional products that stand out for their authenticity, consistency, and ease of use.