Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

PizzaSi UK is a prominent player in the foodservice industry, offering high-quality pre-baked pizza bases and full pizza solutions across the United Kingdom and Europe. As part of the broader PizzaSi Group, which was established in 1996 in Italy, the UK division has become a strategic hub in supplying premium, convenient, and authentic Italian pizza solutions to restaurants, pubs, hotels, universities, and catering services.

Core Business and Product Offerings

PizzaSi UK specializes in manufacturing and distributing pre-baked artisanal pizza bases, complete pizza kits, and Italian specialty breads. Its range includes:

• Pizza Bases: Romana, Premium, Sourdough, Pinsa, Gluten-Free
• Pizza Kits: Fully integrated kits with bases, mozzarella, and tomato sauce
• Breads: Focaccia, Puccia, and other Italian-inspired breads
• Accessories: Pizza boxes, utensils, ovens, and staff training materials

The company’s products are designed to replicate traditional Italian quality while minimizing prep time, helping food businesses scale without compromising on authenticity.

Unique Selling Proposition

What sets PizzaSi apart is its "plug & play pizza concept", which enables outlets with no pizza-making expertise to serve restaurant-quality pizzas in minutes. The model reduces wastage, simplifies training, and guarantees consistent taste and quality. Their logistics support also ensures next-day delivery across most of the UK, catering to fast-paced hospitality needs.

Target Market and Positioning

PizzaSi UK targets HORECA (Hotels, Restaurants, Cafés) segments, educational institutions, and corporate catering services. Their model is particularly popular among:

• Pubs and Bars wanting to expand into food service
• Hotel chains seeking standardized pizza offerings
• Campus and corporate cafeterias requiring operational efficiency
• Event caterers with high-volume, low-prep needs

The company also partners with distributors like Bidfood, Sysco, and Brakes, enabling wide accessibility throughout the UK.

Financial & Business Scale

While specific financial data for PizzaSi UK is not publicly disclosed, the PizzaSi Group globally processes over 30 million pizza bases annually, with a growing footprint in over 15 countries. In the UK, PizzaSi has built a network of thousands of clients, especially in the post-COVID era where operational simplicity and hygiene became critical.

According to insights from Enrico Vallesi, Director of PizzaSi UK, the UK operation has experienced double-digit year-on-year growth since 2020, largely fueled by the hospitality industry's demand for quality without the labor-intensive production processes.

Shipment and Export Records

Based on third-party trade databases like Trademo and Volza, PizzaSi has made regular monthly shipments across Europe, including to the UK, Ireland, and Scandinavian countries. Export data indicates an average shipment value of USD 30,000–50,000 per order, comprising primarily frozen pizza bases and kits.

Certifications and Compliance

PizzaSi UK adheres to major food safety and quality standards:

• BRCGS (British Retail Consortium Global Standard) certified manufacturing facilities
• ISO 22000 compliant processes for food safety management
• Allergen labeling and gluten-free certifications for select products

These certifications have strengthened trust among large hospitality groups and institutional clients.

Capabilities and Operations

• Production: PizzaSi operates state-of-the-art baking facilities in Italy, shipping to the UK distribution hub.
• Fulfillment: Orders can be placed via the dedicated B2B portal mypizzasi.co.uk with next-day delivery options across the UK.
• Customization: Businesses can create white-labeled or co-branded kits for retail or hospitality chains.

Customer Feedback and Testimonials

Real testimonials from PizzaSi clients highlight:

• “PizzaSi helped us serve gourmet pizza with zero chefs in the kitchen.” — Pub chain operator in Manchester
• “We needed to serve hundreds during our corporate lunches, and PizzaSi’s kits saved us both time and costs.” — Corporate catering head, London

Major Achievements

• Featured in BrainUp Interview Series for innovation in food logistics
• Adopted by over 4,000 pubs and restaurants in the UK
• Expanded product lines to include gluten-free and vegan variants in response to market demand

PizzaSi UK continues to be a reliable and innovative partner in the foodservice industry, blending Italian tradition with modern convenience.