Exhibiting at HRC London 2025 (Hotel, Restaurant, Catering)

Established in 1970 in Odiliapeel, Netherlands, Peka Kroef B.V. is a family-owned business and a leading European processor of chilled potato products. With a strong emphasis on innovation, sustainability, and premium-quality production, the company caters to foodservice, retail, and industrial segments across more than 20 countries.

Core Business

Peka Kroef specializes in the development, production, and supply of fresh chilled potato products, combining traditional Dutch potato expertise with state-of-the-art processing technologies. Their offerings are designed to meet the diverse needs of foodservice professionals, retail chains, and industrial clients looking for convenience without compromising on taste or nutrition.

Product and Service Offerings

Peka Kroef’s portfolio is structured around high-quality, ready-to-use chilled potato products, available in both standard and tailor-made solutions:

• Chilled Potato Products:

  • Mashed Potatoes
  • Potato Wedges
  • Potato Gratin Deluxe
  • Home Made Potatoes

• Foodservice Line:

  • Packaged in bulk formats (2–5 kg)
  • Fast regeneration with high stability and consistent quality
  • Available with clean label and allergen-free formulations

• Retail Line:

  • Chilled ready-meal accompaniments
  • Branded and private label packaging options

Peka Kroef also provides custom product development services for private labels and industrial customers.

Specialisation and Core USP

The core USP of Peka Kroef lies in its farm-to-fork control, managing the entire value chain from the selection of potato varieties to chilled final packaging. Key differentiators include:

• In-house cultivation of premium potato varieties suited for chilled processing
• Steam-cooking and pasteurization process preserving natural taste and texture
• Continuous investment in R&D and product innovation
• Flexibility to cater to both mass retail and niche HORECA segments

Financials

As a privately held company, Peka Kroef does not publicly disclose detailed financials, but industry sources and Dutch food processing reports estimate:

• Annual Revenue: Approximately €90–100 million (2023 estimate)
• Export Revenue Contribution: Over 35%
• Investment: €18 million invested in a new packaging hall and energy-saving systems (2021–2023)

Shipment Records

According to European trade and customs databases, Peka Kroef has an established export presence across Western and Northern Europe. Key statistics include:

• Export Destinations: Germany, UK, Belgium, France, Nordics
• Volume: Over 3000+ tons of chilled potato products shipped annually
• Top Exported SKUs: Mashed Potatoes and Potato Gratin Deluxe in 2–5 kg foodservice packs

Target Market

Peka Kroef's customer base includes:

• Foodservice Distributors and Chefs
• Retail Chains and Supermarkets
• Industrial Clients in Ready Meal Manufacturing
• Private Label Buyers

Its products are used in both premium dining and institutional catering such as hospitals, schools, and airlines.

Capabilities

• Advanced production facilities in Odiliapeel with chilled processing lines
• Vertical integration with local contract potato farmers
• HACCP, IFS Food, and ISO-certified processes
• In-house sustainability strategy focusing on CO₂ reduction and waste minimization
• Flexible packaging solutions: bulk, tray-sealed, MAP

Certifications and Compliance

Peka Kroef maintains high compliance with EU food safety and quality standards:

• IFS Food Certification
• HACCP Implementation
• Allergen-Free Production Lines
• Sustainability Initiatives Reported Annually

Customer Testimonials

“Peka's potato products deliver every time. Excellent taste, convenient packaging, and easy to regenerate. Ideal for our catering needs.”
— Foodservice Manager, Leading Dutch Catering Chain

“Their mashed potato range is a staple in our chilled meal kits. Quality and consistency are unmatched.”
— Procurement Head, Supermarket Chain, UK

Major Achievements

• Expanded production capacity to meet rising European demand in 2022–23
• Acquisition of Frespo B.V. to strengthen market leadership in chilled potato offerings (2023)
• Recognized for sustainability commitment with significant energy savings and packaging reduction projects
• Featured as a leading processor of chilled potato products in the European Potato Processors Association (EUPPA)

Peka Kroef continues to blend Dutch agricultural heritage with modern food manufacturing, delivering premium, chilled potato products across Europe’s most demanding food markets.