PEPPADEW® UK, part of the global PEPPADEW® brand, is a leading supplier of premium pickled peppers and complementary gourmet condiments. Known for their signature Sweet Piquanté Peppers, the brand has built a reputation for offering high-quality, versatile, and flavourful products ideal for both home consumption and professional foodservice. Distributed across major UK retailers, delis, and foodservice channels, PEPPADEW® continues to redefine the way peppers are used in modern cuisine.
Core Business
PEPPADEW® UK focuses on the import, marketing, and distribution of the full PEPPADEW® product line within the UK and parts of Europe. The brand's success lies in the proprietary cultivation and pickling of the rare Piquanté Pepper, a cultivar discovered in South Africa in the 1990s. The company now offers a diverse portfolio of pickled peppers, jalapeños, roasted vegetables, spicy toppings, and ready-to-eat bites.
Product and Service Offerings
PEPPADEW® UK serves both retail and foodservice markets with a wide assortment of flavour-rich, preservative-free condiments. Their current offerings include:
-
Sweet Piquanté Peppers:
- Mild & Hot Whole Peppers (260g, 400g)
- Chopped Peppers (280g)
- Yellow Variety (400g)
-
Peppadrops®:
-
Roasted Red Peppers:
- Roasted Red Peppers (465g)
-
Sweet Jalapeño Peppers:
- Halves (260g, 400g)
- Smoky Jalapeño Slices (250g)
-
Crunches:
- Spicy Chipotle Crunch (120g)
- Spicy Onion Crunch (130g)
-
PEPPADEW® Bites:
- Mac & Cheese Bites
- Cream Cheese Bites
- Pizza Herb Bites
The brand also provides dedicated packaging formats and bulk sizes for the foodservice industry, including ready-to-use pouches and catering jars.
Specialisation and Core USP
PEPPADEW®'s core USP is its unique proprietary Piquanté Pepper — a fruit that combines sweet heat with a crunchy texture, cultivated exclusively under licensed and controlled growing conditions. All peppers are hand-selected and pickled within 24 hours of harvest using a secret family recipe, ensuring optimal freshness and flavour retention.
Additional strengths include:
- Fully traceable supply chain
- Gluten-free, vegan, and kosher certified products
- No artificial preservatives or colourants
- Halal-certified facilities in origin country
Financials
While financial data is not publicly disclosed, industry insights estimate:
- Global Revenue (PEPPADEW® brand): Over £30 million annually
- UK Market Share: PEPPADEW® holds a leading position in the jarred pepper category in specialty food retail and foodservice
- Stocked by major UK retailers such as Waitrose, Ocado, and Sainsbury’s
Shipment Records
Based on import data and foodservice distribution sources:
- 1000+ shipments annually to UK distribution hubs
- Partnered with foodservice providers like Bidfood, Brakes, and Turner Price
- Significant B2B supply to restaurants, pizza chains, caterers, and airline kitchens
Target Market
PEPPADEW® UK caters to:
- Retail Consumers through supermarket and online channels
- HORECA (Hotels, Restaurants, Catering)
- Delicatessens and Gourmet Retailers
- Foodservice Distributors
- Private Label and Bulk Clients
Its product versatility makes it suitable for salads, pizzas, wraps, platters, and gourmet snacks.
Capabilities
- Custom product development for foodservice and private label
- Robust logistics and supply chain management from source to shelf
- Cold-chain integrity and shelf-stable packaging
- Dedicated sales and technical support for B2B clients
Certifications and Compliance
PEPPADEW® products are manufactured under globally recognized standards:
- BRCGS Certified Facilities
- Halal & Kosher Certifications
- Vegan Society and Vegetarian Approved
- Free-from Allergen Declarations
Customer Testimonials
“PEPPADEW® Sweet Piquanté Peppers have become a staple on our pizzas. They’re vibrant, consistent, and customers love the mild kick.”
— Executive Chef, UK Pizza Chain
“The Bites range has revolutionised our catering platters — they're convenient, vegetarian-friendly, and always a hit.”
— Catering Manager, Event Services Company
Major Achievements
- Exclusive cultivator and global trademark holder of the Sweet Piquanté Pepper
- Distributed in over 25 countries worldwide
- Winner of Great Taste Awards in the UK
- Featured in major food expos including IFE London and Anuga Cologne
- Developed innovative Crunch toppings and Bites range for modern consumer snacking trends
PEPPADEW® UK combines world-class agriculture, proprietary recipes, and culinary innovation to deliver gourmet condiments that elevate everyday dishes and professional kitchens alike.
