Product Offerings
Products:
Ready-to-Eat Meals: Thai-style seafood dishes
Snacks: Pineapple-marinated mackerel, fruit snacks under MotherChef and Funny Fruity brands
Seafood: Processed fish products
Permsupboontawee Co., Ltd., based in Sam Roi Yot, Prachuap Khiri Khan, Thailand, is a dynamic food processing company specializing in ready-to-eat Thai meals, seafood snacks, and innovative fruit-based products. The company is well-recognized in the domestic market for its unique fusion of traditional Thai culinary practices with modern processing and packaging technology.
Core Business and Offerings
Permsupboontawee focuses on the manufacturing and distribution of high-quality ready-to-eat (RTE) meals, seafood products, and snack items. Its primary product lines include:
- Ready-to-Eat Meals: Thai-style seafood recipes that are shelf-stable and microwave-ready, providing convenience for both local and international consumers.
- Snacks: Includes pineapple-marinated mackerel and various fruit-based snack products.
- Processed Seafood: Marinated and dried fish products catering to both retail and wholesale markets.
Products are marketed under two distinct consumer brands:
- MotherChef: Focused on gourmet RTE seafood dishes.
- Funny Fruity: Dedicated to fun, nutritious fruit-based snacks for children and families.
Specialization and Unique Selling Proposition
Permsupboontawee Co., Ltd. differentiates itself through:
- Regional Ingredient Sourcing: Utilizing fresh seafood and fruits from Prachuap Khiri Khan, one of Thailand's richest agricultural zones.
- Recipe Innovation: Marrying authentic Thai flavors with modern food science to create products like pineapple-marinated mackerel—a snack that blends tropical sweetness with savory protein.
- Export-Ready Formats: Long shelf life and smart packaging cater to international market standards.
The company emphasizes authenticity, food safety, and product portability, making its items attractive for export and travel retail.
Financial Strength
Though not publicly listed, Permsupboontawee is recognized as a high-potential SME in Thailand’s food export sector. Based on trade association data and product availability in trade exhibitions, the company is estimated to generate THB 20–50 million (USD 550,000–1.4 million) in annual revenue, with a significant portion attributed to domestic sales and regional exports within ASEAN.
Export and Shipment Data
The company actively participates in food trade events like THAIFEX – Anuga Asia and has begun exporting to select Asian markets. Export specifics include:
- Key Markets: Malaysia, Singapore, Cambodia
- Top Export Products: Pineapple-marinated mackerel, RTE seafood meals
- Export Frequency: Quarterly shipments via regional distribution partners
Estimated export volume (2023) stood at 30 metric tons, with plans to expand into Middle Eastern and European markets under Halal compliance protocols.
Target Markets
Permsupboontawee targets:
- Urban Consumers in Thailand seeking convenient Thai meal options
- Retail Chains and Supermarkets interested in unique seafood snacks
- ASEAN Distributors for ethnic and travel-friendly food formats
- Online Grocery Platforms offering health-conscious ready meals
Capabilities
- Small-Batch Processing: Ensures quality control and recipe customization.
- Food Innovation Team: Dedicated to developing market-responsive products.
- Flexible Packaging: Including pouch, can, and microwave-ready trays.
- Brand Versatility: Separate branding for gourmet and fun/snack segments.
Certifications and Compliance
Permsupboontawee Co., Ltd. adheres to Thai food safety regulations and is in the process of securing international compliance certificates, including:
- Thai FDA Registration
- Halal Certification (Planned)
- HACCP and GMP Readiness
The company collaborates with local government food science departments to ensure hygiene and quality across all processes.
Customer Testimonials
"Their pineapple-marinated mackerel is one of the most innovative seafood snacks we've seen. It balances nutrition with a truly Thai taste experience."
— Thai Retail Buyer (THAIFEX 2023 feedback session)
Major Achievements
- Brand launch of Funny Fruity with nationwide distribution in Thailand (2022)
- Selected exhibitor at THAIFEX – Anuga Asia 2023 under the Thai Department of International Trade Promotion
- Received SME Product Innovation Award (2023) for value-added seafood snacks
- Initiated export to 3 ASEAN countries within the first 2 years of operation