Exhibiting at World Tea Expo 2025

Philters is an Arizona-based beverage innovator specializing in the development of premium zero-proof spirits designed to offer the taste, complexity, and ritual of traditional alcohol without any of the alcohol content. Based in Tucson, Arizona, the company is part of a rapidly growing movement toward mindful drinking and alcohol alternatives. By delivering an immersive sensory experience and sophisticated branding, Philters positions itself as a pioneer in the evolving zero-alcohol spirits category.

Core Business and Product Offerings

Philters manufactures and distributes a range of non-alcoholic distilled spirits formulated to emulate classic liquors in taste, aroma, and versatility. These products are designed for use in traditional cocktails or as stand-alone sippers for those seeking a zero-proof alternative.

Primary Product Line:

• Jynn:

  • A botanical zero-proof gin alternative
  • Notes of juniper, citrus, cardamom, and spice
  • Designed for non-alcoholic G&Ts, negronis, and other gin-based cocktails

• Mezkahl:

  • A mezcal-inspired, smoky non-alcoholic spirit
  • Features flavors of agave, chili, smoke, and herbal complexity
  • Perfect for zero-proof margaritas or palomas

• Wiski:

  • A zero-proof whiskey substitute with oak, vanilla, and spice undertones
  • Crafted to mimic bourbon and Scotch-style profiles
  • Ideal in old-fashioneds or on the rocks

• Ruhm:

  • A rum alternative with notes of molasses, toasted coconut, and clove
  • Suited for tiki drinks, mojitos, and daiquiris without the alcohol

Each Philters product is carefully blended using botanical infusions and advanced emulsion techniques to replicate the mouthfeel and flavor of traditional liquors.

Specialization and Unique Value Proposition

Philters delivers a compelling combination of flavor authenticity, clean-label formulation, and lifestyle branding, making it a standout in the competitive non-alcoholic spirits category. Its unique value proposition includes:

• Zero ABV (Alcohol by Volume): 100% alcohol-free, suitable for all age groups and dietary lifestyles
• No Artificial Additives: Made with natural botanicals and no synthetic flavors or preservatives
• Calorie-Conscious Formulas: Each product contains fewer than 15 calories per serving
• Cocktail Compatibility: Mixes seamlessly with juices, syrups, and soda for a wide range of non-alcoholic cocktails
• Distinct Brand Identity: Each spirit is visually and thematically branded to match the energy of its alcohol counterpart

Philters offers consumers an inclusive, wellness-oriented alternative to traditional spirits while maintaining ritual, sophistication, and taste complexity.

Market Presence and Financial Insights

While Philters is a privately held company and does not disclose financial data, it is positioned within the $13 billion and growing global non-alcoholic beverage sector (IWSR, 2023). Market trends suggest that:

• The U.S. zero-proof spirits category grew by +29% year-over-year in 2023
• Over 58% of American drinkers aged 21–34 are actively seeking alcohol alternatives at least once a week
• Direct-to-consumer and e-commerce channels are fueling rapid distribution for innovative zero-alcohol brands like Philters

Philters products are available via its website and are increasingly featured at sober bars, wellness lounges, and specialty retailers.

Export and Global Reach

Currently focused on the U.S. market, Philters has growing interest from:

• Canadian and UK distributors
• Health-focused beverage importers in Asia and Australia

With shelf-stable packaging and a clear compliance advantage (no alcohol content), Philters is well-positioned for international expansion under HS Code 2202 (non-alcoholic beverages).

Target Market

Philters appeals to a diverse consumer base interested in health, mindfulness, and elevated social experiences:

• Sober Curious Consumers: Exploring alcohol-free lifestyles for health, wellness, or moderation
• Millennial and Gen Z Drinkers: Prioritizing mental clarity, fitness, and low-calorie consumption
• Mixologists and Hospitality: Bartenders and bars offering zero-proof cocktail programs
• Retailers and Grocers: Specialty food stores and beverage boutiques focused on clean-label products

The brand is especially relevant for those seeking inclusivity in social settings where alcohol is traditionally present.

Capabilities and Infrastructure

• Product Development: In-house flavor lab and R&D team specializing in botanical extraction and emulsion techniques
• Small-Batch Production: Maintains quality control and ingredient traceability
• E-Commerce Fulfillment: Nationwide DTC shipping through www.philters.com
• Content and Community Engagement: High-impact video marketing and social media storytelling

The company operates lean but leverages high-agility logistics to meet seasonal demand spikes and retail partner fulfillment.

Certifications and Compliance

Philters products meet all federal and state compliance requirements for non-alcoholic beverages:

• FDA-registered facilities
• Shelf-stable and compliant with TTB non-alcoholic beverage definitions
• Free from allergens, gluten, and animal byproducts (vegan-friendly)
• Eco-conscious packaging: Recyclable bottles and sustainable shipping materials

Formulations are created without alcohol at any stage, ensuring no trace ethanol content and universal consumer eligibility.

Customer Testimonials and Brand Recognition

Philters has cultivated a loyal following among early adopters and sober lifestyle influencers:

• “Finally, a zero-proof whiskey that actually tastes like whiskey!” – Customer Review, Wiski
• “I brought Jynn to a dinner party and no one missed the gin. It was a hit!” – Verified Buyer
• “Mezkahl makes my favorite margarita replacement—smoky, spicy, and satisfying.” – Bartender, LA

Influencers and wellness content creators frequently feature Philters in sober cocktail recipes and holiday entertaining guides.

Major Achievements

• Successfully launched four zero-proof spirit SKUs within 18 months
• Developed a direct-to-consumer e-commerce platform with growing repeat purchase metrics
• Featured in wellness podcasts and sober lifestyle publications including MindBodyGreen and Sober Curious Collective
• Built an active online community across Instagram, YouTube, and TikTok promoting zero-proof culture
• Participated in national alcohol-free expos and industry showcases in Los Angeles and Phoenix

Philters is leading the next wave of mindful drinking through its flavor-forward, zero-proof spirits. By championing health, social inclusivity, and premium taste experiences, the brand offers a new paradigm for celebration—without compromise.