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T2

Exhibiting at Thaifex - Anuga Asia 2025

10-LL57
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Condiments and Sauces

Products:

Fish Sauce: Oyster Brand (Light, Selected, Gold Label, Red Label), Janphet Brand, Taveeros Brand, Pla Sai Tan Brand, Tuna Brand

Pichai Fish Sauce Co., Ltd. is one of Thailand’s longest-established and most respected manufacturers of traditional fish sauce and seafood condiments. Based in Mueang Chonburi, a coastal city known for its proximity to fresh seafood sources, the company has played a key role in shaping Thailand’s fish sauce export industry with over 60 years of heritage and a steadfast commitment to quality.

Core Business

Pichai Fish Sauce Co., Ltd. specializes in the fermentation, production, bottling, and global distribution of premium-grade fish sauce under a portfolio of renowned brands. The company utilizes traditional fermentation processes, combining freshly caught anchovies and sea salt, aged in large wooden barrels to develop its signature flavor and umami depth.

Product and Service Offerings

The company offers a broad range of seafood condiments, which include:

  • Fish Sauce Brands:

    • Oyster Brand: The flagship product line featuring variants such as Light, Selected, Gold Label, and Red Label.
    • Janphet Brand: A mass-market fish sauce brand known for its wide domestic distribution.
    • Taveeros Brand, Pla Sai Tan Brand, and Tuna Brand: Specialty and private label offerings tailored for specific retail or export markets.
  • Other Products:

    • Seafood dipping sauces formulated for Thai cuisine.
    • Single-use sauce sachets for institutional and export use.

Pichai’s products are available in glass bottles, PET bottles, and foodservice bulk containers to meet the demands of retailers, wholesalers, restaurants, and OEM clients.

Specialization and Core USP

Pichai Fish Sauce’s unique selling proposition lies in:

  • Traditional fermentation methods ensuring authentic Thai fish sauce flavor.
  • Brand longevity and recognition through Oyster Brand, one of the most trusted fish sauce labels in Thailand.
  • Flexibility in packaging and private label solutions tailored for export and institutional customers.
  • Strict quality control and food safety protocols across all manufacturing stages.

Financial Strength

While privately held financials are not disclosed, industry analysts rank Pichai Fish Sauce among the top 10 fish sauce exporters in Thailand by volume. Estimated annual revenues exceed USD 25 million, driven by both domestic dominance and steady overseas sales.

International Shipment Records

Export data compiled from import tracking platforms indicates:

  • Shipment Destinations: United States, Canada, Japan, Australia, and countries in the EU and Middle East.
  • Key Exported Items: Oyster Brand fish sauce (Gold and Red Labels), Janphet for ethnic Asian retail markets.
  • Volume: Thousands of tons of fish sauce exported annually.

Pichai is a consistent supplier to Asian specialty food distributors and ethnic grocery chains in North America and Europe.

Target Market

Pichai Fish Sauce caters to:

  • Food service providers and restaurants
  • Ethnic food importers and distributors
  • Supermarkets and hypermarkets
  • Private label partners and OEM clients

The company's product formats and brand tiering support both premium and budget market segments.

Capabilities

  • In-house fermentation capacity using traditional wooden barrels
  • High-speed bottling and sachet packaging lines
  • R&D for flavor innovation and custom formulations
  • Export documentation and compliance services
  • BRC and Thai FDA compliance for food safety standards

Certifications and Compliance

Pichai Fish Sauce adheres to Thailand’s Ministry of Public Health food regulations and maintains compliance with global food safety standards. The company reportedly holds:

  • Thai FDA certifications
  • Halal Certification for select product lines
  • GMP and HACCP compliance

These certifications support its penetration into Muslim-majority and quality-sensitive international markets.

Customer Testimonials

The company’s Oyster Brand fish sauce receives positive reviews on international retail platforms, praised for its authenticity, balanced saltiness, and suitability for home and professional cooking. Repeat buyers and longstanding distributor partnerships signal high satisfaction and brand loyalty.

Major Achievements

  • Recognized for its Oyster Brand as one of Thailand’s most iconic fish sauce labels.
  • Over six decades of uninterrupted operations and export activity.
  • Expansion into over 25 international markets with consistent regulatory compliance.
  • Featured in culinary publications and Thai cuisine promotional events abroad.

Pichai Fish Sauce Co., Ltd. remains a cornerstone of Thailand’s fish sauce legacy, preserving traditional craft while embracing global food industry standards to deliver authentic Thai flavors to kitchens around the world.