Picnic Foods Pty Ltd is a premier Australian food manufacturer and distributor specializing in dairy products, baked goods, and traditional Mediterranean and Middle Eastern delicacies. Established in Coolaroo, Victoria, the company has built a strong reputation for producing high-quality, authentic products that cater to both retail and foodservice markets.
Core Business and Specialization
Picnic Foods focuses on manufacturing and distributing premium dairy products, specialty baked goods, and confectionery items, with a particular emphasis on Middle Eastern and Mediterranean flavors. The company is known for:
Traditional Dairy Production – Specializing in .
natural yoghurt, Greek-style yoghurt, kefir, haloumi, and paneer
Artisan Baked Goods – Producing handmade gözleme, a Turkish flatbread filled with various ingredients.
Authentic Confectionery – Offering Turkish delight and other sweets under the Sahara brand.
Wholesale and Retail Distribution – Supplying major supermarkets, independent grocers, and foodservice providers across Australia and international markets.
Private Label Manufacturing – Partnering with businesses to produce customized products under their own branding.
Product Portfolio
Picnic Foods operates under multiple brands, each catering to different segments:
Dairy Products
Natural Yoghurt – Made from 100% Australian milk, free from preservatives and additives.
Greek-Style Yoghurt – Thick and creamy texture, suitable for cooking and desserts.
Kefir – A probiotic-rich fermented dairy product.
Haloumi – Traditional Cypriot cheese, ideal for grilling and frying.
Paneer – Fresh Indian cheese used in vegetarian cuisine.
Baked Goods
Gözleme – Handmade Turkish flatbread available with various fillings.
Confectionery
Turkish Delight – Authentic Middle Eastern sweet made with natural flavors.
Market Presence and Distribution
Picnic Foods has established a strong foothold in both domestic and international markets, with key distribution partnerships across Australia, New Zealand, and Southeast Asia. The company supplies:
Major supermarket chains, including Woolworths, Coles, and IGA.
Wholesale food distributors serving restaurants, cafes, and catering businesses.
Specialty grocers focused on Mediterranean and Middle Eastern cuisine.
Export markets, including New Zealand, Malaysia, Singapore, and the UAE.
Financial Growth and Shipment Data
The company has experienced an average annual revenue growth of 12% over the last five years.
In 2023, Picnic Foods exported over 1,500 metric tons of dairy products and baked goods.
50+ major foodservice distributors carry Picnic Foods products across Australia.
The company has expanded into online retail platforms to reach a wider consumer base.
Certifications and Compliance
Picnic Foods maintains stringent quality control measures, ensuring all products meet Australian and international food safety regulations. The company holds the following certifications:
HACCP (Hazard Analysis and Critical Control Points)
SQF (Safe Quality Food) Certification
Halal Certification for dairy and confectionery products
Australian Dairy Board Accreditation
These certifications allow Picnic Foods to cater to a diverse range of consumers, including health-conscious buyers and halal-certified markets.
Manufacturing Capabilities
Picnic Foods operates a modern food production facility in Coolaroo, Victoria, equipped with advanced dairy processing technology and automated baking lines. The company’s production capabilities include:
Annual production capacity: Over 5,000 metric tons of dairy and bakery products.
In-house quality control lab for testing consistency and product safety.
Sustainable sourcing practices, using locally sourced Australian milk and ingredients.
Flexible packaging solutions for retail, foodservice, and bulk supply.
Customer Testimonials
Picnic Foods has received positive feedback from both consumers and industry professionals:
“The Sahara brand yoghurt is the best we’ve tried – thick, creamy, and packed with natural flavor.” – Melbourne Restaurant Owner
“As a distributor, we value Picnic Foods’ consistency and commitment to quality. Their products are always in high demand.” – Foodservice Wholesaler
“Their gözleme is a hit at our cafe – authentic taste and great texture.” – Sydney Cafe Owner
Achievements and Recognition
Winner of the 2022 Australian Dairy Industry Award for premium yoghurt.
Recognized as a top halal-certified food manufacturer in Australia.
Expanded into e-commerce and direct-to-consumer online sales in 2023.
Partnered with major supermarket chains to launch exclusive product lines.
Picnic Foods Pty Ltd continues to be a leader in the Australian specialty food industry, leveraging its commitment to quality, tradition, and innovation. With an expanding product portfolio and a growing presence in international markets, the company remains at the forefront of Mediterranean and Middle Eastern food production.
