Exhibiting at Thaifex - Anuga Asia 2025

Popolo Groups (M) Sdn Bhd is a prominent Malaysian manufacturer specializing in premium biscuits and wafer products. Headquartered in Daerah Ledang, Johor, the company has established itself as a leading OEM and brand owner within the confectionery sector, focusing on quality, innovation, and market-driven offerings .

🏢 Company Overview and Leadership

Founded with a vision to deliver exceptional baked goods, Popolo Groups is helmed by industry veterans Mr. Ng Kok Yong and Madam Pang Mui Lim, who have steered the company toward sustained growth through product diversification and export expansion .

🍪 Product Portfolio

Popolo Groups offers a wide array of biscuit and wafer-based snacks, segmented into the following categories:

• Wafer Rolls – Available in chocolate, peanut, and durian flavors, offered in popular pack sizes such as 400 g and 170 g .
• Filling Cookies (Lavida Series) – Includes chocolate, hazelnut, and coffee cream fillings designed to meet consumer demand for rich flavors .
• Oat Cookies (Triticum 3 Series) – Features nutritious options with chocolate chips & almonds, honey-oat with strawberry & raisin, and mixed nuts & seeds, targeting health-conscious consumers .
• Wafer Bars – Chocolate, peanut, and strawberry flavors packaged in boxes containing 30–36 pieces, catering to retail and bulk buyers .
• Specialty Items – Crispy rolls, Nyonya Kapet, Almond London Chocolate Cookies, Dahlia Cookies, Grains Velvet Cookies, and Spicy Prawn Rolls demonstrate product innovation aligned with local tastes and festive seasons .

🌐 Market Reach and Distribution

• Popolo Groups distributes extensively within Malaysia and has made significant inroads into regional markets across Southeast Asia, leveraging e-commerce platforms and social media channels such as Instagram and Facebook to engage consumers and expand brand visibility .
• Their Instagram channel, "wcsfoodmalaysia," and Facebook page maintain active engagement with thousands of followers, underscoring the company’s strong digital marketing capabilities .

📈 Business Strengths and Capabilities

• The company operates a vertically integrated manufacturing process, ensuring stringent quality control from ingredient sourcing to packaging.
• Emphasis on R&D has enabled the development of unique product offerings such as the Almond London Chocolate Cookies, which combine traditional flavors with modern health trends.
• With a production capacity designed to meet both domestic and international demand, Popolo Groups is positioned for scalable growth .

📞 Contact and Support

• Key contacts include Mr. Ng Kok Yong and Madam Pang Mui Lim, reachable via sales and enquiry emails (orders@popologroups.com, enquiry@popologroups.com) and telephone +60 16-365 1648 .

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Popolo Groups (M) Sdn Bhd exemplifies a successful Malaysian confectionery enterprise balancing tradition and innovation, with a robust product portfolio and strong market presence supported by strategic leadership and comprehensive quality assurance systems.