Exhibiting at HOTELEX Shanghai 2025

Founded in 1868 and headquartered in Emmerich am Rhein, Germany, PROBAT SE has established itself as a global leader in coffee roasting and processing technology. In China Mainland, PROBAT operates through a specialized regional presence, providing advanced roasting solutions and full-service support to coffee producers, industrial processors, and specialty roasters alike. The company combines over 150 years of technical expertise with deep market understanding to deliver custom solutions tailored to the needs of the fast-growing Chinese coffee market.

Core Business

PROBAT SE's primary focus lies in manufacturing high-performance coffee roasting machines and turnkey plant solutions. The company serves a diverse clientele, ranging from small artisanal roasters to large-scale industrial coffee producers. Its Chinese operations emphasize local adaptation of global technologies to meet regional tastes, regulatory requirements, and operational challenges.

Product and Service Offerings

PROBAT offers an extensive portfolio of products in China, including:

• Drum Roasters: P60, Px 120, Neptune — designed for uniform roasting and maximum flavor retention.
• Tangential Roasters: Jupiter series for high-volume industrial needs.
• Centrifugal Roasters: Saturn series for continuous roasting operations.
• Grinders: Precision roll grinders for optimal particle size and consistency.
• Complete Plant Solutions: End-to-end installations with control and automation systems.
• Emission Control Systems: Environmentally compliant afterburners and catalytic converters.
• Laboratory Equipment: Instruments such as the Colorette for roast profiling and analysis.

Specialization and USP

PROBAT’s unique value proposition lies in its commitment to technological innovation, automation, and environmental sustainability. Key USPs include:

• Modular machine designs for scalability and flexibility.
• IoT-enabled controls and PROBAT Pilot Roaster systems for precise roast profiling.
• Energy recovery systems to reduce environmental impact.
• Proven capability to integrate into both artisanal and industrial-scale production environments.

Financials

While detailed regional financial figures are proprietary, PROBAT SE globally reports an annual turnover exceeding €100 million, with significant contributions from its Asian markets including China. The demand for premium coffee equipment in China has grown in double digits annually, reinforcing the strategic importance of PROBAT’s presence in the region.

Shipment Records

According to third-party trade intelligence platforms such as ImportYeti and Volza, PROBAT SE has completed over 320+ international shipments to China Mainland in the past five years, primarily consisting of roasters, spare parts, and grinding machinery. The estimated value of these shipments exceeds $20 million USD, indicating strong and sustained business demand.

Target Market

PROBAT China caters to:

• Specialty coffee roasters
• Commercial coffee brands
• Instant coffee manufacturers
• Private-label producers

Its solutions are particularly sought after by businesses aiming to ensure consistent product quality, regulatory compliance, and production efficiency.

Capabilities

• In-house R&D and engineering teams.
• Manufacturing across Germany and strategic regional support hubs in China.
• Training and technical services for clients via localized engineering teams.
• Multilingual support and post-installation maintenance.

Certifications and Compliance

PROBAT complies with international and regional manufacturing standards including:

• CE Certification
• ISO 9001:2015
• RoHS compliance
• Chinese national import and machinery safety regulations

Customer Testimonials

Although direct quotes are scarce online, customers across various review platforms and trade exhibitions have consistently praised PROBAT for:

• Reliability and consistency of roast output
• Technological leadership
• After-sales support and engineering excellence

Major Achievements

• Supplied equipment for over 70% of the world’s top coffee roasting brands
• Launched PROBAT GO, a digital service interface enhancing machine uptime
• Recognized in international trade fairs such as HOST Milan, SCAA Expo, and China International Import Expo

With a heritage of excellence, advanced German engineering, and a keen understanding of local market dynamics, PROBAT SE continues to set benchmarks in coffee processing technology across China and beyond.