Orang Tua Group (PT HD Corpora), headquartered in Jakarta Barat, Indonesia, is one of the country’s most influential consumer goods conglomerates. With a legacy spanning several decades, the company has evolved into a diversified enterprise offering products in food and beverages, personal care, health supplements, and household sanitation. Its broad brand portfolio enjoys widespread recognition across Indonesian households and is steadily expanding across international markets.
Core Business
The Orang Tua Group is engaged in the manufacturing, marketing, and distribution of fast-moving consumer goods (FMCG). The company integrates R&D, production, branding, and nationwide logistics, serving both the general trade and modern retail formats across Indonesia and export regions.
Product and Service Offerings
The Group's product portfolio spans across the following core segments:
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Beverages
- Anggur Merah Cap Orang Tua (fortified red wine)
- Teh Gelas (ready-to-drink tea in cup)
- Tango UHT Milk (flavored milk drink)
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Confectionery and Snacks
- Tango (chocolate-coated wafer)
- Fullo (cream-filled roll snack)
- Oops, Blaster, MintZ (chewing candies and lozenges)
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Personal Care
- Formula (toothpaste and toothbrushes)
- Disposable razors and other grooming products
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Health and Wellness
- Kiranti (herbal tonic drink for women)
- PRIMA PROTECT+ (hand sanitizers, wet wipes)
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Packaged Water and Hygiene
- Crystalline (bottled mineral water)
- PRIMA PROTECT+ (surface sprays, masks)
These brands serve mass market consumers, catering to daily lifestyle needs with an emphasis on affordability, brand familiarity, and national availability.
Specialization and Unique Selling Proposition (USP)
The Group’s USP lies in its diversified portfolio, aggressive branding, and deep market penetration across both urban and rural Indonesia. Additional differentiators include:
- Pioneering localized product innovation, especially in the herbal and ready-to-drink beverage categories
- Ownership of multiple production facilities and logistics centers
- Ability to launch and scale brands rapidly across retail and traditional trade ecosystems
Financials
As a privately held conglomerate, detailed financials are not disclosed publicly. However, company scale can be inferred from:
- Presence in over 100,000 retail outlets across Indonesia
- Employment of over 10,000 personnel
- Multi-brand advertising campaigns across TV, print, and digital
- Consistent top-10 ranking among Indonesia’s FMCG companies by volume
These metrics signify Orang Tua Group as a billion-dollar entity in revenue with dominant national market share in various product categories.
Shipment Data
Export-focused product lines have gained traction in Southeast Asia, the Middle East, and East Asia.
- Key Export Products: Tango wafer, Formula toothpaste, Teh Gelas, Fullo snack rolls
- Export Destinations: Philippines, Malaysia, Vietnam, Saudi Arabia, South Korea
- Annual Export Volume Estimate: Over 5,000 metric tons (combined SKUs)
Orang Tua’s export operations include private labeling and distribution partnerships in international retail chains.
Target Market
The company's primary target audience includes:
- Middle- and lower-income households across urban and rural Indonesia
- Young consumers and school-age children (snacks, drinks)
- Women consumers (Kiranti health tonic)
- Health-conscious and hygiene-focused segments (PRIMA PROTECT+ range)
Orang Tua brands are deeply integrated into daily consumer behavior, from morning oral care to afternoon snacks and evening beverages.
Capabilities
The company’s infrastructure supports:
- Multiple state-of-the-art manufacturing plants in Java and Sumatra
- In-house research and flavor development labs
- Integrated distribution network across Indonesia’s archipelago
- Full-spectrum media, branding, and merchandising capabilities
These allow rapid product deployment and wide-scale consumer engagement.
Certifications and Compliance
Orang Tua Group adheres to international quality and safety standards:
- ISO 9001 certified manufacturing plants
- Halal Certification for applicable food and beverage products
- Compliance with BPOM (Indonesia’s National Agency of Drug and Food Control)
- Additional GMP and HACCP practices in food processing units
These certifications facilitate both domestic credibility and international market access.
Customer Testimonials
Based on reviews and social engagement:
- “Tango has been my favorite wafer snack since childhood—crispy and delicious!”
- “We rely on Formula toothpaste for our family—trusted brand for years.”
Consumer loyalty is driven by flavor, pricing, and cultural brand connection.
Major Achievements
- Brand Tango named one of Indonesia’s top snack brands
- Teh Gelas among the leading RTD tea drinks by market share
- Export growth of Tango and Formula to over 15 countries
- Launch of PRIMA PROTECT+ during COVID-19 met rapid mass adoption
Orang Tua Group continues to thrive by blending tradition with innovation, offering high-quality, accessible consumer goods that resonate across generations and geographies.
