PT. STARFOOD JAYA PRIMA is a prominent Indonesian food and beverage manufacturing company headquartered in Kudus, Central Java. Since its inception, the company has strategically positioned itself in the highly competitive ready-to-drink (RTD) and jelly-based product segments, with a mission to deliver quality, innovation, and customer satisfaction through its diverse product portfolio.
Core Business
The core business of PT. STARFOOD JAYA PRIMA revolves around the production of beverages and jelly-based snacks tailored to the tastes and preferences of the Indonesian and international markets. With a vertically integrated production system, the company controls the entire manufacturing process—from raw material sourcing to packaging—ensuring quality control and efficiency.
Product and Service Offerings
The company offers a wide range of consumable goods across three major product categories:
- Beverages: Including Ready-to-Drink Tea, Coffee, Fruit-Flavored Drinks, Energy Drinks, Isotonic Drinks, Traditional Indonesian Drinks, and Bottled Water. These are designed to cater to various consumer segments, from children to active adults.
- Jelly Products: A strong product line featuring:
- Kiokio Jelebit
- Jelegummy Red Pack
- Jelegummy Jumbo
- Jelly Drink
- Jelegummy Strawberry, Grape, Lychee
- KioKio Jelegummy Assorted Green Box
- Snacks: While specific snack items are not disclosed publicly, the company positions itself within this segment as well.
Specialisation and Core USP
PT. STARFOOD JAYA PRIMA differentiates itself through:
- Innovative Flavors and Packaging: The company consistently launches new flavors and packaging designs that appeal to younger demographics and health-conscious consumers.
- Focus on Functional Beverages: Products such as isotonic and energy drinks align with current health and fitness trends.
- In-House R&D: Extensive research and development capabilities allow the company to innovate continuously.
Financials
While the company does not publicly disclose detailed financials, PT. STARFOOD JAYA PRIMA has demonstrated consistent year-over-year growth, driven by increased domestic demand and gradual international expansion. According to Indonesian trade registry data and third-party import-export monitors, the company has steadily increased its revenue footprint in ASEAN countries.
Shipment Data
According to data from global trade intelligence platforms:
- PT. STARFOOD JAYA PRIMA has exported over 50+ international shipments annually in the past three years.
- Key export destinations include Philippines, Malaysia, and the Middle East.
- The estimated value of exports surpasses USD 1.2 million annually, primarily in RTD beverages and jelly snacks.
Target Market
The company targets a broad spectrum of consumers:
- Children and young adults: Via fun, flavorful jelly products.
- Health-conscious individuals: With isotonic and fruit-based drinks.
- International distributors and wholesalers: Focused on ASEAN and Middle Eastern markets.
Capabilities
PT. STARFOOD JAYA PRIMA's capabilities include:
- Advanced bottling and jelly filling lines.
- State-of-the-art storage and cold chain logistics.
- In-house product formulation and testing labs.
- HACCP-certified production environment.
Certifications and Compliance Records
The company adheres to key national and international food safety standards, including:
- BPOM RI (Indonesian FDA) registration for all food products
- Halal Certification by the Indonesian Ulema Council (MUI)
- Good Manufacturing Practices (GMP)
- Hazard Analysis Critical Control Point (HACCP) compliance for food safety
Customer Testimonials
While specific customer testimonials are not publicly listed, recurring mentions on social media platforms and consumer reviews highlight:
- High satisfaction with taste and quality.
- Attractive and hygienic packaging.
- Affordable pricing and good availability in retail outlets.
Major Achievements
- Recognized for multiple national food exhibitions and trade show participations.
- Development of over 20+ unique SKUs under proprietary brands including JELLY HP, BULBUL, STARFOOD JAYA PRIMA, and BOB JELLY.
- Expansion of distribution networks across 10+ countries in Southeast Asia and Middle East.
- Launch of official YouTube channel for marketing and customer engagement.
