Exhibiting at Anuga Select Brazil 2025

Puesto del Marqués, part of Grupo Las Flechas S.R.L., is a distinguished Argentine wine producer based in Santa María, Catamarca. Nestled within the breathtaking high-altitude valleys of northwestern Argentina, the winery crafts premium wines under the celebrated brand Quebrada de las Flechas, drawing from the unique terroir of the Calchaquí Valleys. With a commitment to heritage, viticultural excellence, and sustainable practices, Puesto del Marqués is emerging as a key player in Argentina’s boutique wine scene.

History and Core Business

Puesto del Marqués was born out of a passion for winemaking and a dedication to reviving the historic viticultural identity of Catamarca. As a project of Grupo Las Flechas S.R.L., the winery leverages the extraordinary microclimates and mineral-rich soils of the region to produce expressive wines with bold character.

The core business focuses on:

• Cultivation and vinification of high-altitude grapes
• Production and bottling of premium red and white wines
• Brand development for national and international markets
• Agro-tourism and experiential wine culture promotion

The winery is committed to integrating traditional techniques with modern oenological practices, ensuring quality at every step of the production cycle.

Product and Service Offerings

Puesto del Marqués offers a tightly curated portfolio under the Quebrada de las Flechas brand, which includes:

• Red Wines:

  • Malbec — Full-bodied, with notes of ripe plum, blackberry, and spice
  • Cabernet Sauvignon — Structured and aromatic, with cassis and green pepper tones
  • Syrah — Rich, peppery, and intense with a smooth finish
  • Aspirant Bouchet — Rare varietal with deep color and earthy complexity

• White Wines:

  • Torrontés — Aromatic flagship white, floral with citrus zest and balanced acidity

All wines are crafted from hand-harvested grapes grown at altitudes exceeding 1,700 meters, emphasizing concentration, freshness, and elegance. Bottling is done onsite to preserve the identity and traceability of each varietal.

Specialization and Unique Selling Proposition

Puesto del Marqués thrives on the distinctiveness of its origin:

• High-altitude viticulture in the Calchaquí Valleys (1,700–2,300m above sea level)
• Mineral-rich, sandy soils that result in low yields and high-quality fruit
• Focus on native and underrepresented varietals, such as Torrontés and Aspirant Bouchet
• Integration of sustainable vineyard practices, including low intervention and manual harvest

The combination of terroir, altitude, and craftsmanship produces wines that reflect the wild and unspoiled beauty of northern Argentina.

Financial Performance

As a boutique winery, Puesto del Marqués operates on a model focused on value and quality over volume. While financial data is not publicly disclosed, the brand has seen consistent growth in premium wine markets, with expanding placements in South American, U.S., and European retail and HoReCa channels.

Shipment and Export Activity

Puesto del Marqués has steadily increased its export footprint, targeting markets where Argentine wines are appreciated for their authenticity and value:

• Bolivia and Brazil
• United States and Canada
• Spain and Germany

Wines are exported in both retail (750ml bottles) and Horeca formats. The winery works with importers and distributors focused on boutique and terroir-driven wine selections.

Target Market

• Wine retailers and specialty shops
• Restaurants, wine bars, and hotels
• Export distributors and import agents
• Wine tourism visitors and private collectors

Its audience comprises wine enthusiasts seeking unique expressions of Argentine terroir and limited-production wines with a strong sense of place.

Capabilities

• Estate vineyards in Santa María (Catamarca)
• On-site vinification and bottling facility
• Oenological team trained in both Argentine and European methodologies
• Wine tourism offerings and events (under development)
• Participation in regional and international wine fairs

These capabilities enable Puesto del Marqués to ensure quality control, flexibility in packaging, and storytelling for export positioning.

Certifications and Compliance

While specific third-party certifications are not publicly listed, the winery complies with:

• INV (Instituto Nacional de Vitivinicultura) regulations
• Argentine wine labeling and export controls
• Internal quality assurance aligned with GMP and oenological standards

Efforts are ongoing to achieve certifications related to sustainability and organic viticulture as demand grows.

Customer Testimonials

Sommelier and consumer feedback highlight:

• The elegant structure and aromatic complexity of the Torrontés and Malbec
• Distinctive minerality and freshness due to high-altitude vineyards
• High interest in lesser-known varietals like Aspirant Bouchet, which appeal to wine connoisseurs

International tastings have praised the Quebrada de las Flechas brand for its authenticity and strong sense of place.

Major Achievements

• Launch of the Quebrada de las Flechas brand, now recognized in premium wine circles
• Distribution partnerships in multiple export markets
• Successful vintage releases across core red and white wines
• Expansion of high-altitude vineyards and cultivation of rare varietals
• Brand growth through storytelling and regional heritage positioning

Puesto del Marqués exemplifies the potential of Catamarca as a premium wine-producing region, combining ancient terroir, high-altitude viticulture, and boutique craftsmanship to deliver wines with bold identity and lasting impression.