Product Offerings
Products:
Bakery Products: Traditional Cakes, Soft Egg Cakes, Toasted Breads, Cookies, Pastries
Beverages: Fresh Milk, Custard
Snacks: Baked Goods, Souvenirs
Product Gallery:
Orange Jam Cupcake
PUNGSIAM B.E. 2515 Co., Ltd., established in 1972 and headquartered in Samut Sakhon, Thailand, is a well-recognized leader in traditional Thai bakery products. With over five decades of experience, Pung Siam has grown from a local bakery shop into a prominent manufacturer and retail chain, specializing in premium quality baked goods that blend traditional Thai recipes with modern innovation.
Core Business
Pung Siam operates as both a manufacturer and retailer of bakery and snack products. The company is known for producing high-quality, preservative-free bakery items under strict hygiene and food safety protocols. Their offerings are distributed through a network of proprietary retail outlets and partners across Thailand.
Product and Service Offerings
Bakery Products
- Traditional Cakes: Signature Thai-style sponge cakes known for soft texture and rich egg flavor.
- Soft Egg Cakes: Light and moist cakes made from premium-grade eggs and flour.
- Toasted Breads: Crunchy and aromatic breads, ideal for snacks and gifting.
- Cookies & Pastries: A variety of cookies with local Thai flavors and European-style pastries.
Beverages
- Fresh Milk: Bottled dairy products to accompany bakery goods.
- Custard: Fresh custard cups with fruit and traditional toppings.
Snacks
- Gift Souvenirs: Packaged baked snacks suitable for travelers and tourists.
- Seasonal Specials: Limited edition products released during festivals and holidays.
Specialisation and Core USP
- Authentic Thai Flavors: Specializes in heritage recipes passed down over generations.
- Handcrafted Quality: Small-batch baking methods preserve taste and freshness.
- No Preservatives: Natural ingredients ensure product safety and customer health.
- Gifting & Souvenir Packaging: Products designed for gifting with elegant, localized packaging.
Financials
While the company remains privately held and does not publish audited financials, business expansion metrics include:
- Over 80+ retail outlets nationwide as of 2024
- Annual sales exceeding THB 150 million (~USD 4.2 million) according to local business directories
- Bakery production capacity exceeding 10,000 units per day
Shipment and Distribution
- Products are distributed through:
- In-house retail stores located in malls and transport hubs
- Third-party reseller networks across central and western Thailand
- Online channels support local and nationwide delivery of packaged baked goods
Target Market
- Domestic consumers seeking nostalgic, traditional baked snacks
- Tourists purchasing packaged bakery items as souvenirs
- Corporate clients for custom bakery gift sets during holidays
- Retail partners and distributors expanding Thai bakery offerings
Capabilities
- Centralized production facility in Samut Sakhon
- In-house product development team focusing on new seasonal and health-conscious items
- Temperature-controlled logistics for bakery freshness
- Flexible packaging lines supporting custom and bulk orders
Certifications and Compliance Records
- Thai FDA approved
- Adheres to GMP (Good Manufacturing Practices)
- Food Safety protocols aligned with HACCP guidelines
- Routine quality audits and local authority compliance
Customer Testimonials
- "Pung Siam’s soft egg cake is my favorite childhood memory in a box. Fluffy, sweet, and authentic." – Bangkok Customer
- "Perfect gifts for family and friends. Everyone loves their baked souvenirs." – Local Travel Blogger
Major Achievements
- Awarded Thailand SME Quality Award 2022
- Featured in Top 10 Thai Heritage Bakeries by Bangkok Food Journal
- Recognized by Thai Tourism Authority for supporting local gifting and souvenir economy
- Expanded retail presence to 20+ provinces and growing
- Launched official YouTube and Facebook platforms to promote product education and customer engagement