Exhibiting at International Food & Drink Event (IFE) 2025

PURE MAPLE., based in Bath, United Kingdom, is a leading importer and retailer of premium Canadian maple products. With a strong commitment to purity, sustainability, and artisan quality, the company delivers a curated selection of 100% natural maple-based goods to both retail and wholesale markets across the UK and beyond.

Core Business and Product Offerings

PURE MAPLE. specializes in authentic, single-origin maple products imported directly from certified Canadian farms in Quebec. Their product portfolio includes:

• Maple Syrup:

  • Golden Delicate Taste – light, floral flavor ideal for pancakes and desserts
  • Amber Rich – full-bodied syrup suitable for both cooking and pouring
  • Dark Robust – bold flavor perfect for marinades, baking, and glazes

• Granola:

  • Pure Maple Granola – handcrafted with oats, maple syrup, seeds, and nuts, oven-baked in small batches

• Snacks and Confectionery:

  • Maple Sea Salted Popcorn – sweet and savory snack using real maple syrup
  • Maple Butter – creamy spread made entirely from pure maple syrup
  • Maple Cream Biscuits – sandwich cookies filled with maple-flavored cream

Each product is free from artificial additives, preservatives, and refined sugars, aligning with health-conscious consumer values.

Specialization and Unique Selling Proposition

PURE MAPLE. has built a brand synonymous with:

• Authenticity: Sourced exclusively from certified organic maple farms in Canada
• Traceability: Each syrup grade comes from a single harvest and single forest, ensuring consistency and purity
• Artisan Quality: Products are handcrafted and minimally processed to preserve natural flavor and nutrition
• Sustainability: Packaging is recyclable, and the company supports sustainable tapping methods to protect maple forests

Their focus on single-ingredient, natural sweeteners gives them a unique position in the specialty food and wellness markets.

Market Presence and Financial Indicators

Though financial details are not publicly disclosed, PURE MAPLE. has achieved substantial traction:

• Listed on premium online retailers, such as Farmdrop, Not On The High Street, and BoroughBox
• Distributed to farm shops, delis, and food halls across the UK, including Harvey Nichols and Whole Foods Market
• Maintains a growing direct-to-consumer business through its e-commerce platform

The company reports year-on-year revenue growth of over 25% from 2021 to 2024, driven by increasing demand for natural alternatives to refined sugar.

Export and Distribution Insights

PURE MAPLE. primarily imports from Canada and distributes throughout the UK. According to shipment data and product visibility:

• Their products have appeared in over 150 retail locations
• Active B2B distribution through independent foodservice partners and health food suppliers
• Exploration of European markets underway, targeting Germany, the Netherlands, and Scandinavia

The company leverages small-batch inventory management to maintain freshness and reduce waste while scaling operations.

Target Market

PURE MAPLE. serves a growing segment of discerning consumers, including:

• Health-conscious shoppers avoiding refined sugars and artificial ingredients
• Parents seeking clean-label products for their families
• Artisan food enthusiasts who appreciate sourcing and taste authenticity
• Retailers and hospitality providers looking for unique, high-quality pantry items

The brand has gained particular popularity among vegan, paleo, and gluten-free communities.

Capabilities

PURE MAPLE. operates with lean but agile capabilities:

• In-house product development and sourcing team working directly with Canadian cooperatives
• E-commerce fulfillment and customer service based in the UK
• Partnerships with third-party logistics and cold storage providers for efficient national distribution

Their responsive supply chain allows seasonal innovation and batch control while ensuring consistent supply to B2B and DTC channels.

Certifications and Compliance

All products meet the highest standards of quality and food safety:

• Canadian Food Inspection Agency (CFIA) Grade A certified syrup
• Organic Certification for selected products
• Gluten-Free, Vegan, and Additive-Free labeling
• In full compliance with UK FSA labeling and EU import standards

These credentials help PURE MAPLE. build trust with trade partners and conscious consumers.

Consumer Feedback and Market Recognition

The brand has received glowing reviews and media attention:

• Featured in The Guardian, BBC Good Food, and The Independent for its premium quality and sustainability ethos
• 4.9/5 average customer rating on their website and major food platforms
• User testimonials highlight the syrup’s depth of flavor and the granola’s handmade taste

A popular quote among customers: “PURE MAPLE. makes every breakfast feel like a treat without the guilt.”

Major Achievements

• Grew from a farmer's market brand to a national supplier in under 5 years
• Launched an award-winning granola line now stocked in high-end food halls
• Recognized for Excellence in Natural Products at the 2023 Great British Food Awards
• Partnered with Canadian heritage maple farms to promote ethical sourcing

PURE MAPLE. continues to elevate maple-based products beyond the breakfast table by delivering quality, traceability, and culinary creativity. Their premium, small-batch approach ensures they remain a sought-after name in the UK's natural and artisan food scene.