Race Label Solutions Inc. is a New Mexico-based manufacturer specializing in high-quality manual labeling machines and accessories tailored for small to medium-sized businesses. Headquartered in Albuquerque, Race Label Solutions has been in continuous operation since its founding in 1993 and is recognized for its robust, American-made labeling equipment that serves a wide range of industries including cosmetics, food & beverage, wine & spirits, pharmaceuticals, and essential oils.
Core Business and Offerings
Race Label Solutions offers an extensive portfolio of manual and semi-manual labeling machines designed to label cylindrical, tapered, and flat containers with precision and ease. Key offerings include:
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Labeling Machines:
- RL-1: The original Race Label applicator for round containers.
- RL-TC: Designed for tapered containers such as candles and conical bottles.
- RLTC-SP: Incorporates a sensor for increased label placement precision.
- RL-RZ: Designed for wine bottles and larger cylindrical containers.
- RL-RRC: Suitable for square and flat-sided bottles.
- Race Junior: Compact, lightweight unit for small-volume production needs.
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Labeling Attachments & Customization:
- Lip balm & vial attachments
- Custom nesting plates for unique bottle shapes
- Modular design allows for easy upgrades and part replacements
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Labeling Services:
- Custom label design and printing
- Label application support and consultation
- Training resources and technical support for all products
Specialization and Unique Selling Proposition (USP)
Race Label Solutions distinguishes itself in the labeling industry through:
- Tool-Free Operation: All machines operate without the need for electricity, air pressure, or tools—ensuring ease of use and minimal maintenance.
- Compact Footprint: Machines are portable and fit into small production spaces, ideal for craft and startup manufacturers.
- Made in the USA: All equipment is manufactured in Albuquerque, NM, ensuring consistent quality and responsive customer support.
- Versatile Compatibility: Capable of labeling containers made from glass, plastic, metal, and more with minimal adjustment.
Financial Overview
As a privately owned and operated company, Race Label Solutions does not publish formal financial statements. However, based on market data and product pricing:
- Annual Revenue Estimate: Between $2 million and $5 million USD
- Average Product Pricing: Ranges from $1,195 to $3,295 USD per unit
- Sales Volume: Thousands of machines sold worldwide to both startups and established manufacturers
The company maintains strong margins by offering durable machines that require no electricity and have extremely low operational costs.
Shipment and Global Reach
- Ships to over 35 countries, including Canada, the United Kingdom, Australia, and Japan
- Delivery time averages 7–14 days for U.S. orders and 2–3 weeks internationally
- Works with major logistics providers including FedEx and DHL for global fulfillment
Target Market
Race Label Solutions serves a diverse customer base that includes:
- Craft Producers: Artisan winemakers, micro-distilleries, candle makers
- SMBs and Startups: Natural cosmetics and food & beverage companies
- Pharmaceutical and Wellness Brands: CBD and essential oil producers
- Educational Institutions: Lab and packaging training facilities
The affordability and reliability of Race Label machines make them particularly attractive to budget-conscious businesses looking for high performance without investing in industrial automation.
Capabilities
- Rapid Prototyping and Custom Engineering: Develops labeling solutions for custom container shapes and industry-specific needs
- Consultative Sales Approach: Personalized customer service to recommend the best solution based on container and label specifications
- In-House Manufacturing: Precision-built components and assembly at their New Mexico facility
- Training and Support: Offers user manuals, video tutorials, and real-time phone support
Certifications and Compliance
- CE Compliant Design for European markets
- Complies with GMP packaging requirements in pharma and nutraceutical applications
- Materials and components sourced with an emphasis on durability and environmental responsibility
Customer Testimonials
“We’ve used the Race Junior for over 3 years now. It's a workhorse for our lip balm and tincture labels. Couldn’t ask for a better manual system.”
— Owner, Natural Apothecary Brand
“Race Label helped us label 10,000 bottles during our first major production run. The RL-TC was easy to set up and saved us hours.”
— Founder, Craft Spirits Company
Major Achievements
- Successfully deployed over 10,000 labeling machines worldwide
- Recognized as a top labeling equipment vendor on platforms like Cannabis Packaging News and The Dieline
- Developed labelers used by award-winning wineries and gourmet food producers across the U.S.
- Consistently rated 5 stars in customer satisfaction for service and product durability
Race Label Solutions Inc. remains a benchmark for innovation and reliability in the manual labeling equipment industry. With a strong commitment to quality, ease of use, and affordability, the company continues to support the growth of craft and small-batch producers across the globe.
