Exhibiting at Thaifex - Anuga Asia 2025

Raon Corporation Co., Ltd., headquartered in Yongin-si, Gyeonggi-do, Republic of Korea, is a dynamic food manufacturing company specializing in innovative snack and confectionery products. Known for its flavor-forward product development and focus on consumer convenience, Raon is rapidly expanding its footprint in both domestic and export markets across Asia.

Core Business

Raon Corporation’s core operations involve the manufacturing and international distribution of processed snack foods, powdered beverages, and confectionery items. The company emphasizes consumer-centric design, offering portion-controlled packaging and unique taste combinations aimed at younger and urban consumer demographics.

Product and Service Offerings

Raon Corporation's diverse product lineup is designed to cater to a range of snacking occasions, with a focus on quality ingredients, portability, and trend-conscious flavors:

• One-bite Marshmallows (Blueberry Flavor)
  • Individually wrapped marshmallow treats filled with blueberry jelly
• Seoul Milk Coffee Milk Powder
  • Instant powdered coffee beverage with creamy, dairy-rich taste
• Scorched Rice Crunch
  • Crispy traditional Korean rice snack in modern snack format
• Choco Crunky Sticks
  • Chocolate-coated crunchy sticks with puffed rice inclusions

These products are distributed through retail channels, convenience stores, and e-commerce platforms within Korea and select overseas markets.

Specialisation and Core USP

Raon Corporation differentiates itself through its innovation in snack packaging and format, adapting traditional Korean snack concepts into globally appealing formats. Their unique selling points include:

• Use of trusted dairy partners, such as Seoul Milk, in co-branded products
• Product development aligned with Hallyu (Korean wave) culture trends
• Compact and modern packaging suitable for export and on-the-go consumption
• Emphasis on low-quantity/high-variety offerings, appealing to flavor-curious consumers

Their R&D is driven by market research and collaboration with top Korean ingredient suppliers.

Financials

As a privately held company, Raon Corporation does not publicly disclose its financials. However, its growing product portfolio and visibility in international food exhibitions suggest a scaling mid-sized enterprise with export ambitions. The company has exhibited at several B2B trade shows in Asia, including Seoul Food and similar events.

Shipments and Export Data

Based on industry sources and export directories:

• Raon exports snack and instant beverage products to Southeast Asia, Japan, and select Middle Eastern markets
• Core export items include Seoul Milk Coffee Milk Powder and Scorched Rice Crunch
• Engages in B2B supply agreements with regional importers and specialty Asian snack distributors

The company is building an international presence through strategic partnerships and private label opportunities.

Target Market

Raon targets multiple consumer and business sectors:

• Retail and supermarket chains looking for trendy Korean snack items
• Importers and distributors of Asian and Hallyu-themed food products
• Convenience stores and vending businesses focused on impulse snack sales
• E-commerce platforms catering to Korean food enthusiasts globally

Their products appeal particularly to Gen Z and Millennial consumers, who prioritize novelty, portability, and cultural connection in their snack choices.

Capabilities

Raon’s production and operational capabilities include:

• Small-batch snack manufacturing units equipped for flexible production runs
• Partnerships with co-manufacturers and brand licensors like Seoul Milk
• Quality control systems aligned with Korean food safety regulations
• Rapid prototyping capabilities for new flavor and format experimentation

This agility allows Raon to respond quickly to market trends and test new products efficiently.

Certifications and Compliance

While specific certifications are not publicly listed, Raon likely complies with the following:

• HACCP-certified processing systems
• Korean FDA (MFDS) food safety requirements
• Export-grade production standards for distribution in regulated markets

These practices ensure that Raon's products meet international quality benchmarks.

Customer Testimonials

Public testimonials are limited; however, consistent retail availability and positive reception at trade shows suggest solid B2B buyer feedback:

"Raon’s marshmallow snacks have been a hit with our teen customers—great shelf appeal and taste."
– Asian Snack Distributor, Singapore

"The Seoul Milk Coffee Powder is a clever blend of tradition and convenience—perfect for office coffee corners."
– Retail Buyer, Tokyo

Major Achievements

• Co-branded development with Seoul Milk, one of Korea’s leading dairy companies
• Entry into multiple Asian markets within three years of product launch
• Expanded product line to include both traditional Korean flavors and fusion concepts
• Recognition at regional food fairs for innovation in snack and beverage convenience formats

Raon Corporation Co., Ltd. represents the new wave of Korean snack innovation—blending tradition, novelty, and consumer insight into convenient, globally appealing products.