Exhibiting at Thaifex - Anuga Asia 2025

Red Sakura Food Co., Ltd., based in Taiwan, is a distinguished manufacturer and retailer of traditional and modern Taiwanese baked goods. With operations centered in Taichung and a retail footprint in Taipei, the company has built a name synonymous with artisanal quality, premium ingredients, and creative presentation. Red Sakura is particularly well-regarded for its wedding pastry collections, gift assortments, and collaborations with cultural icons like Hello Kitty.

Core Business and Product Portfolio

Red Sakura focuses on the crafting and sale of high-end pastries and baked goods that reflect both Taiwanese heritage and contemporary taste trends. Key product categories include:

• Butter Pastries & Crispy Cakes
• Traditional Pineapple Cakes
• Sun Cakes (Tai Yang Bing)
• Egg Yolk Crisps
• Mochi and Q Biscuits
• Almond Chips and Nougat
• Hello Kitty Themed Pastries and Gift Sets
• Wedding Pastry Collections
• French-Style Rusks

Each product is developed with a strong focus on ingredient quality, aesthetic appeal, and cultural relevance, making Red Sakura a preferred choice for festivals, weddings, and gifting occasions.

Unique Selling Points and Brand Identity

Red Sakura differentiates itself through:

• Taiwanese-Japanese Aesthetic Fusion: Elegant packaging with a blend of Japanese minimalism and Taiwanese cultural motifs.
• Celebrity Collaborations: Officially licensed Hello Kitty pastries and limited-edition collector's boxes.
• High-End Ingredients: Use of New Zealand butter, premium flour, and locally sourced fillings like salted egg yolk and pineapple jam.
• Customization and Gift Packaging: Bespoke options for corporate gifting and wedding ceremonies.

The brand projects a premium, nostalgic yet modern image that appeals to both domestic and international consumers.

Market Presence and Consumer Base

Red Sakura serves both domestic and overseas markets:

• Retail Locations: A flagship presence in Taipei and order fulfillment across Taiwan.
• E-commerce: Active order processing through Taiwan-based online marketplaces and direct website channels.
• Gifting and Events: Popular during Lunar New Year, Mid-Autumn Festival, and weddings.

The company targets:

• Urban Taiwanese families
• Tourists and souvenir buyers
• Corporate clients for festive gifting
• Brides and families seeking premium wedding pastry packages

Manufacturing and Operational Capabilities

Red Sakura’s production is based in Dajia, Taichung—a region renowned for Taiwanese pastry craft. Their capabilities include:

• Small-batch artisanal production
• In-house baking and packaging
• Cold-chain logistics for freshness
• Custom mold and design services for themed products

Compliance and Quality Assurance

While specific certifications are not publicly listed, the company adheres to local food safety and hygiene standards mandated by Taiwan’s Department of Health:

• Taiwan FDA compliant
• Use of food-grade, eco-friendly packaging
• Batch testing for allergen control and product consistency

Given their export and gift market presence, Red Sakura is likely aligned with broader packaging and labeling regulations for food export.

Achievements and Brand Milestones

• Among the top recognized Taiwanese gift pastry brands in the boutique segment.
• Official Hello Kitty collaboration with themed pastries and packaging.
• Selected as a premium gifting brand by major Taiwanese corporate clients.
• Wedding-focused product lines with customizable boxes, embossing, and luxury presentation.

Growth Outlook

Red Sakura continues to evolve by:

• Expanding its e-commerce reach in Greater China and Japan.
• Diversifying its gifting portfolio for seasonal and corporate markets.
• Developing new collaborations with IP brands and tourism platforms.

Red Sakura Food Co., Ltd. represents the fusion of heritage pastry craftsmanship with modern branding, offering consumers a unique taste of Taiwan in both flavor and form.