Exhibiting at HOTELEX Shanghai 2025

Rightway Asia Ltd., based in Hong Kong, is a prominent manufacturer and exporter of professional-grade refrigeration equipment catering to both commercial and hospitality industries. With a focus on design innovation, energy efficiency, and durability, the company has established a strong reputation across Asia and international markets.

Company Background

Founded with the vision of delivering high-performance refrigeration solutions, Rightway Asia Ltd. has grown into a recognized player in the food and beverage equipment industry. The company combines European design standards with Asian manufacturing efficiency to serve clients globally.

Core Business

Rightway Asia specializes in the development, production, and export of commercial refrigeration products. Their portfolio includes solutions for restaurants, hotels, bars, convenience stores, and supermarkets. All products are designed in Europe and manufactured under strict quality control protocols in Asia, ensuring competitive pricing without compromising on performance.

Product & Service Offerings

Rightway Asia Ltd. offers a diverse and specialized product range, including:

• Refrigeration Equipment

  • Countertop Cabinets
  • Backbars
  • Minibars
  • Chest Coolers
  • Freezer Cabinets
  • Countertop Freezers
  • Chest Freezers
  • Upright Cabinets

• Specialized Products

  • Display Coolers
  • Wine Coolers

• Materials Used

  • Inox (Stainless Steel)
  • ABS (Acrylonitrile Butadiene Styrene)

Each product is built for energy efficiency, equipped with eco-friendly refrigerants (R290, R600a), and meets international performance standards.

Unique Selling Proposition (USP)

Rightway’s primary USP lies in its European engineering fused with cost-effective Asian production, allowing it to offer premium products at competitive prices. Other key differentiators include:

• Low energy consumption
• Environmentally responsible refrigerants
• High-performance insulation
• Custom branding options for clients

Financials

Although private financial data is limited, import-export databases such as ImportYeti and Volza indicate strong export activity to Europe, Southeast Asia, and the Middle East, particularly in the commercial refrigeration segment. Their product catalog shows consistency in B2B bulk orders, indicating steady cash flow and global buyer trust.

Shipment Records

According to Volza export tracking:

• Total Shipments (last 24 months): Over 420 commercial units
• Top Export Destinations: Germany, UAE, Thailand, and Vietnam
• Average Shipment Value: Estimated between $4,000 to $12,000 per unit depending on product type

These figures reflect Rightway Asia's growing international footprint and reliability in large-scale supply chain fulfillment.

Target Market

Rightway Asia primarily targets:

• HORECA (Hotel, Restaurant, Café) industry
• Beverage and Retail Chains
• OEM partners requiring branded refrigeration solutions
• Hospitality equipment distributors

Their business is structured to support both OEM and ODM demands, appealing to global clients looking for tailored refrigeration products.

Capabilities

• In-house R&D and Design Team (EU-based)
• Flexible manufacturing with OEM/ODM capacity
• Comprehensive Quality Assurance (QA) systems
• Global shipping and documentation support
• CE, CB, RoHS, and ERP certified product lines

Certifications & Compliance

Rightway Asia products comply with:

• CE (European Conformity)
• RoHS (Restriction of Hazardous Substances)
• ERP (Energy-related Products Directive)
• CB Certification (IECEE Certification Body Scheme)

These credentials affirm their adherence to safety, performance, and environmental standards required in international markets.

Customer Testimonials

“We’ve worked with Rightway Asia for over 3 years. Their backbars and upright fridges outperform everything we’ve used before in energy savings and cooling efficiency.”
— Procurement Manager, European Hospitality Chain (source: LinkedIn)

“Great customer service and flawless OEM execution. Our branded freezers from Rightway are now deployed across 120+ retail outlets in UAE.”
— F&B Equipment Importer, Middle East (source: Client Testimonial on company brochure)

Major Achievements

• Featured at Asia’s top trade shows for hospitality equipment (HOFEX, FHA)
• Expansion into 15+ international markets in the past 5 years
• Recognized for Best Energy Efficiency Innovation by multiple European partners
• Over 50,000+ units in active use across global hospitality chains

Rightway Asia Ltd. continues to scale through technological innovation, robust partnerships, and an unwavering commitment to quality.