Exhibiting at International Food & Drink Event (IFE) 2025

Mr Makhana is a premium Indian snack food brand that has revolutionized the healthy snacking segment with its range of roasted and flavored fox nuts, also known as makhana. Headquartered in New Delhi, the brand combines traditional superfoods with modern flavors and packaging to appeal to health-conscious consumers both in India and globally. Its products are designed to offer a wholesome, gluten-free, and low-calorie alternative to fried and processed snacks.

Brief History

Launched under the parent company KNS Foods, Mr Makhana began its operations in 2018 with a clear mission: to popularize makhana as a guilt-free snack for the modern lifestyle. Recognizing the global trend toward health and wellness, the founders aimed to elevate this ancient Indian superfood by infusing it with contemporary flavors and convenient packaging formats.

Core Business

Mr Makhana's primary business involves manufacturing, packaging, and distribution of roasted fox nuts in a wide range of savory flavors. The company caters to both retail consumers and institutional clients, with a growing presence in modern trade, e-commerce platforms, and international export markets.

Product and Service Offerings

The company offers a diverse portfolio of flavored makhana and value-added snacks under two main lines:

• Flavored Makhana Range

  • Piri Piri Paradise
  • Cheezy Peezy
  • Pickle Tickle
  • Cream & Onion
  • Himalayan Salt & Pepper
  • Butter Tomato
  • Black Salt

• Veda Range

  • Classic Bhel
  • Pudina Party
  • Desi Cocktail

These products are:

• Gluten-free
• Low in cholesterol
• Rich in protein and antioxidants
• Roasted, not fried

Available in resealable pouches, Mr Makhana snacks are targeted for both on-the-go and at-home consumption.

Specialisation and Core USP

Mr Makhana stands out for its:

• Focus on a single, traditional superfood (makhana) elevated through global-standard processing and packaging
• Fusion of Indian and international flavors
• High-quality roasting technology that ensures shelf stability without compromising taste
• Eco-conscious and export-ready packaging
• Use of natural seasonings and spices

Financials

Though financial disclosures are limited, available insights from trade platforms and retail partnerships indicate:

• Presence in over 3,000 retail outlets across India
• Available on major online platforms like Amazon, Flipkart, BigBasket, and JioMart
• Estimated revenue: ₹5 crore to ₹7 crore annually (based on market presence and product volume)
• Exporting to markets in UAE, USA, UK, Singapore, and Australia

Shipment Data

According to import-export records and catalogue listings:

• Export operations to GCC countries, Europe, and North America
• Primary products include flavored roasted fox nuts and snack bhel variants
• Active B2B partnerships with ethnic food distributors and health food importers
• Custom-compliant packaging with multi-language labeling for overseas markets

Target Market

• Health-conscious millennials and Gen Z
• Urban families and fitness enthusiasts
• International consumers seeking Ayurvedic and Indian-origin superfoods
• Retailers and gourmet stores globally

Capabilities

• Automated roasting and seasoning units with hygienic processing
• In-house packaging and quality assurance systems
• Strong D2C (Direct to Consumer) channel via their website and social media
• Custom formulation available for private label exports

Certifications and Compliance

• FSSAI Certified manufacturing units
• Packaging compliant with GCC, EU, and FDA export standards
• HACCP-compliant production practices (based on disclosed quality systems)
• Nutritional and allergen information tested and labelled as per local and international standards

Customer Testimonials

Mr Makhana’s snacks have consistently received positive consumer feedback across platforms like Amazon, where products hold average ratings of 4.3 to 4.6 stars. Customers highlight:

• Crisp texture and innovative flavors
• Satiety and suitability for calorie-conscious diets
• Appeal to children and adults alike

Major Achievements

• Featured in Amazon Launchpad and listed as a top healthy snack brand in India
• Participated in Gulfood Dubai 2023 and other international trade expos
• Collaborations with fitness influencers and wellness platforms for product endorsements
• Recognized in Indian business media as one of the fastest-growing health snack startups

With its focus on modernizing traditional Indian superfoods, Mr Makhana continues to expand its global footprint while addressing the growing demand for clean-label, functional snacks.