Exhibiting at World Tea Expo 2025

Ritual Zero Proof is a trailblazing non-alcoholic spirits brand headquartered in Chicago, USA. Founded in 2019, the company has become a category leader in premium alcohol-free alternatives, offering consumers the freedom to enjoy cocktails without compromise. The brand is known for its exceptional taste, clean label ingredients, and innovative product line that replicates the experience of traditional spirits.

Company Overview

Built on the premise of inclusion and mindful drinking, Ritual Zero Proof is reshaping the way people think about social drinking. By providing nuanced, aromatic, and complex alternatives to traditional spirits, Ritual addresses a growing market of health-conscious consumers, sober-curious individuals, and those seeking moderation without sacrificing flavor.

The company operates under the parent entity Ritual Beverage Company and has received national acclaim for its products, positioning itself at the forefront of the no- and low-alcohol beverage movement in North America.

Core Business Activities

Ritual Zero Proof’s business operations are centered around:

• Product development of complex non-alcoholic spirits using natural botanicals and proprietary flavor extraction processes.
• Direct-to-consumer (DTC) sales through its website and major online retailers.
• Retail distribution across supermarkets, specialty beverage outlets, and health stores.

Product Portfolio

Ritual Zero Proof offers a complete bar cart of non-alcoholic alternatives designed to mirror the taste and functionality of traditional spirits:

• Non-Alcoholic Spirits

  • Whiskey Alternative
  • Tequila Alternative
  • Gin Alternative
  • Rum Alternative
  • Aperitif Alternative

• Bundles and Kits

  • Bar Cart Bundle
  • Negroni Cocktail Bundle

• Subscription Services

  • Mix & Match Subscription Box

These products are 0% ABV, vegan, gluten-free, low-calorie, and made from natural botanicals without artificial flavors or preservatives.

Specialization and USP

Ritual Zero Proof differentiates itself through its "taste-first" innovation model. Each spirit alternative is crafted to mimic the flavor, aroma, and mouthfeel of its alcoholic counterpart—without the alcohol. Their offerings are made through a proprietary blending and distillation process that balances capsicum heat, tannins, and botanicals for a true cocktail experience.

Its main USP lies in:

• Offering a full-spectrum bar alternative
• Supporting mixology with functional spirits (not sweetened mocktails)
• Being the first American non-alcoholic spirit brand to offer such variety

Financial Performance

Ritual Zero Proof has reported rapid growth since launch:

• Revenue grew 180% YoY between 2020 and 2022
• Estimated 2023 revenue exceeded $10 million, according to industry analysts
• Secured $4.5 million in seed funding from consumer-focused investors in 2020

The company was one of the best-selling brands in the NA spirits category on Amazon and continues to expand both DTC and retail channels.

Shipment and Export Insights

• Products are available across all 50 U.S. states via online and physical retail partners
• Began international expansion to Canada and the UK in 2023
• Fulfillment managed via distributed warehousing in Illinois, California, and Texas to optimize shipping speed

Target Markets

Ritual Zero Proof appeals to:

• Sober-curious millennials and Gen Z
• Health-conscious consumers
• Pregnant individuals, designated drivers, and recovering individuals
• Hospitality industry and mixologists

Its products are positioned as lifestyle enhancements rather than medicinal substitutes, making them versatile for diverse audiences.

Capabilities and Infrastructure

• R&D based in Chicago with flavor scientists and mixologists
• Distributed fulfillment network for scalable logistics
• E-commerce backend with analytics and customer engagement automation
• Brand marketing heavily focused on content, influencer partnerships, and video

Certifications and Compliance

• Non-GMO Project Verified
• Vegan Certified
• Gluten-Free
• 0.0% ABV Compliant with U.S. federal labeling laws

Client Testimonials

“It’s the best non-alcoholic whiskey I’ve tried. Perfect in an Old Fashioned—complex, warming, and zero guilt.”
— Chris W., Verified Customer

“Ritual's gin alternative makes me feel part of the party again without compromising my sobriety.”
— Emily F., Amazon Review

Recognitions and Achievements

• Named #1 Non-Alcoholic Spirit by Esquire Magazine (2021)
• Featured in Forbes, Fast Company, and Bon Appétit
• Exclusive launch partner for Amazon’s low & no alcohol category in 2020
• Awarded Double Gold Medal at the San Francisco World Spirits Competition (NA category, 2022)

With a vision to make mindful drinking mainstream, Ritual Zero Proof continues to dominate the non-alcoholic spirits space through its premium offerings, inclusive ethos, and unwavering commitment to quality.