RLA Distribution Services Corp is a premier wholesale and distribution company based in San Diego, California, specializing in the global trade of branded beverages and snack products. With a vast catalog of some of the world’s most recognizable FMCG (Fast-Moving Consumer Goods) brands, RLA has established itself as a reliable source for international and domestic partners seeking large-scale sourcing and supply chain solutions.
Company Background
Founded and led by Alexander Karalnik, RLA Distribution Services Corp was created to meet the rising global demand for U.S.-branded consumer products. The company has grown steadily by leveraging long-term supplier relationships, integrated logistics solutions, and advanced sourcing capabilities. Headquartered in San Diego, California, RLA is strategically located near major ports and freight corridors, allowing seamless export operations to global clients.
Core Business and Offerings
RLA Distribution Services Corp’s core business revolves around the wholesale distribution of:
- Beverages
- Snacks
- Confectionery items
Key Product Categories:
Beverages:
RLA distributes a comprehensive range of branded drinks, including:
- Carbonated soft drinks: Coca-Cola, Pepsi, Dr Pepper, Sprite, Fanta, 7 UP
- Energy drinks: Monster Energy, Bang Energy, Reign Total Body Fuel, Rockstar, Liquid Death
- Juices and teas: Arizona, Snapple, Jumex, Peace Tea, Tahitian Treat
- Sports and enhanced drinks: Gatorade, Vitaminwater, POWERADE
- Sparkling waters and mixers: Canada Dry, Schweppes, Seagram’s, Polar Seltzer, White Rock
- Alcoholic beverages: Heineken
- Other specialty beverages: Tab, Mello Yello, Sierra Mist, Starry
Snacks and Confectionery:
- Cheetos
- Pop-Tarts
- Elmer's CheeWees
- Chupa Chups
- Trident
These products are available in bulk quantities and packaged for wholesale, retail, or private-label clients.
Specialization and Unique Selling Proposition (USP)
RLA’s unique selling proposition lies in its ability to offer a diverse, hard-to-source product range under one roof, including:
- Competitive pricing due to established distributor partnerships
- Sourcing flexibility for mixed loads and custom product assortments
- Consolidation and freight forwarding support from U.S. warehouses
- Export-compliant packaging and labeling
- Fast turnaround time from order placement to global shipping
The company positions itself as a global sourcing partner for distributors, wholesalers, duty-free shops, and international supermarket chains.
Financial and Shipment Insights
Although RLA is privately held and does not publicly disclose financials, third-party trade platform data and company disclosures suggest:
- Shipment Reach: Exports to over 40 countries globally including markets in Europe, Middle East, Asia, and Latin America
- Freight Capabilities: Full container load (FCL) and less-than-container load (LCL) export services from major U.S. ports
- High-Volume Fulfillment: Capable of sourcing and shipping 20 to 40 ft. container loads of mixed-brand FMCG goods
Data from platforms like ExportHub and global trade listings confirms frequent B2B transactions and repeat clients for high-demand beverage brands.
Target Market
RLA Distribution Services Corp targets:
- International importers and wholesalers
- Supermarkets and hypermarket chains
- Duty-free retailers and travel retail operators
- Online e-commerce retailers and regional distributors
Its global customer base spans:
- Middle East and Africa: High demand for U.S.-branded sodas and snacks
- Europe: Niche FMCG distribution and specialty store suppliers
- Asia-Pacific: American-themed retail chains and hospitality sector
- Latin America and the Caribbean: Beverage importers and ethnic food markets
Capabilities and Infrastructure
- Strategic Warehouse Location: Near Southern California ports for optimal export logistics
- Mixed Load Consolidation: Allows clients to ship multiple product SKUs in one container
- Global Freight Management: Assistance with CIF, FOB, and DDP shipments
- Brand Catalog Access: Distribution of 40+ globally recognized brands
- Multilingual Sales and Customer Service Team
These capabilities give RLA an edge in servicing diverse client needs across varying regional regulatory and packaging requirements.
Certifications and Compliance
RLA Distribution Services Corp complies with:
- FDA Guidelines for food and beverage handling
- USDA Export Certifications for agricultural commodities
- Certificate of Free Sale and Commercial Invoices for international clients
- Partnership with licensed U.S. distributors for all products ensures traceability and legitimacy
Clients are provided with the full documentation required for customs clearance and food safety compliance upon request.
Client Trust and Testimonials
RLA has built a strong reputation on global sourcing platforms for:
- Professionalism and transparent pricing
- Ability to supply genuine branded products
- Flexible order terms and private labeling support
Buyers praise the company’s customer service, response time, and flexibility in meeting sourcing challenges.
Digital Presence and Brand Engagement
While RLA’s dedicated e-commerce site (https://passionjoy.com) focuses on direct-to-consumer channels, its corporate site (https://www.rladistribution.com) is optimized for B2B engagement.
The company's lack of social media and video presence indicates an emphasis on direct B2B relationships, referrals, and trade partnerships over digital brand building. However, the scale and diversity of its brand portfolio give it strong organic visibility on global search engines and marketplaces.
RLA Distribution Services Corp continues to evolve as a trusted bridge between major U.S. FMCG brands and international buyers seeking authentic, competitively-priced consumer goods from the American market.
