Round Heads Co., Ltd., operating under the brand KOON, is a Bangkok-based innovator in bakery premixes and D.I.Y. dessert kits. The company specializes in crafting modern and traditional Thai dessert experiences using gluten-free, clean-label ingredients, catering to health-conscious consumers, home bakers, and foodservice professionals both in Thailand and abroad.
Core Business and Offerings
Round Heads’ diverse product catalog includes:
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Bakery Premix Products:
- Daifuku Premix
- Warabi Mochi Premix
- Gluten-Free All-Purpose Flour
- Instant Mung Bean Powder
- Custard Powder
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D.I.Y. Bakery Kits:
- DIY Daifuku Kit
- DIY Luk Chup Kit (Thai Mung Bean Dessert)
- Microwave Brownie Mix
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Culinary & Supplement Ingredients:
- Tapioca Maltodextrin (non-GMO)
- Other specialty powders and natural stabilizers
These products are designed to be easy to use, shelf-stable, and tailored for modern health and dietary trends including gluten-free and vegan lifestyles.
Specialization and Unique Selling Proposition
Round Heads is at the forefront of Thailand’s growing “food innovation meets tradition” movement. The company uniquely combines authentic Thai flavors with Western production techniques.
Key USPs include:
- Clean-label gluten-free formulations developed in-house
- Convenience-forward bakery kits ideal for retail and online sales
- B2B customization for OEM/ODM dessert manufacturers
- Strong emphasis on fun, colorful branding that appeals to Gen Z and millennial markets
Financials and Market Reach
As a fast-growing private enterprise, Round Heads has developed a strong national presence and is expanding internationally through strategic digital platforms:
- Export Readiness: Products suitable for halal, vegan, and gluten-free certified markets
- Retail Presence: Available in local supermarkets, health stores, and direct-to-consumer e-commerce channels
- Customer Base: Home bakers, cafes, dessert shops, and specialty food distributors
Market traction is evidenced by increasing engagement on social media and growing interest in OEM collaborations across Asia and the Middle East.
Target Market
The company targets:
- Gluten-free and health-conscious consumers
- Specialty dessert cafes and bakeries
- E-commerce and DTC buyers looking for experiential baking kits
- Export clients seeking innovative Asian dessert kits for retail distribution
Their user-friendly packaging and product design appeal strongly to young urban consumers and DIY food trend followers.
Production Capabilities
- In-House R&D: Custom formulation and prototyping support
- OEM/ODM Services: Full private-label production capabilities
- Packaging: Retail-ready pouches and kits with multilingual options
- Quality Control: Strict ingredient sourcing and testing for allergens and compliance
Certifications and Compliance
- Products developed in compliance with Thai FDA and food safety standards
- Gluten-free formulations aligned with international dietary standards
- Non-GMO and allergen-friendly sourcing practices
These standards support global market acceptance and foodservice integration.
Customer Feedback and Brand Strength
- Strong following on Instagram and Facebook with creative content and influencer partnerships
- Consistently praised for flavor authenticity, easy preparation, and colorful branding
- Positive feedback from health food and dessert-focused product reviewers
Major Achievements
- Pioneered gluten-free Thai dessert premixes in the Thai retail market
- Launched best-selling DIY Daifuku and Luk Chup kits across digital platforms
- Collaborated with local chefs and cafes to innovate Thai‑Japanese fusion offerings
- Recognized by niche food blogs and social media influencers for product creativity and visual appeal
