Exhibiting at HOTELEX Shanghai 2025

Royal Coffee, Inc., headquartered in Emeryville, California, is a prominent green coffee importer and specialty coffee distributor with a global sourcing network and a significant impact on the specialty coffee industry. With over four decades of experience, the company is renowned for its dedication to quality, transparency, and education within the coffee supply chain.

Company Background

Founded in 1978, Royal Coffee, Inc. began as a family-owned importer of premium green coffee beans. Over the years, it has grown into a respected industry leader, known for fostering relationships with coffee producers, roasters, and educators around the world. The company maintains a strong commitment to sustainability and direct trade practices.

Core Business

Royal Coffee’s primary business revolves around the import and distribution of green coffee beans. The company caters to a diverse clientele that includes micro-roasters, specialty cafes, and larger commercial roasting operations. It also plays a vital role in coffee education, offering expert-led training, cupping sessions, and certification programs.

Product & Service Offerings

Coffee Products

• Green Coffee Beans

  • Arabica and Robusta varieties
  • Organic and Fair Trade certified options
  • Decaffeinated and Rainforest Alliance-certified beans

• Specialty Coffee

  • Single-Origin lots from Ethiopia, Colombia, Kenya, and more
  • Microlots and experimental processes
  • Auction and exclusive reserve coffees

Educational Services

• The Crown: Royal Coffee Lab & Tasting Room
  • Coffee training programs
  • Public and private cupping events
  • Sensory development workshops
  • Brewing technique certifications

Unique Selling Proposition (USP)

Royal Coffee stands apart due to its commitment to:

• Traceability and Transparency

  • Detailed sourcing reports and relationship histories for each coffee lot

• Education and Community Building

  • Operates one of the only public-facing coffee labs in the U.S.
  • Offers SCA-certified training and consulting

• Diversity in Offerings

  • Over 200 active SKUs including rare microlots and staple commercial grades

• Sustainable Practices

  • Long-term partnerships with farmers
  • Emphasis on organic, shade-grown, and ethically sourced coffees

Financials

While Royal Coffee is a private company and does not publicly disclose detailed financials, industry estimates suggest:

• Annual Revenue: $25 million to $35 million
• Growth Rate: Consistent 8–10% year-over-year in the specialty segment
• Volume: Over 10 million pounds of green coffee imported annually

Shipment Records

Data from global shipping records indicates:

• Top Origins: Colombia, Ethiopia, Guatemala, Brazil, and Honduras
• Import Points: Oakland Port, New Jersey Port
• Distribution: Nationwide shipping to roasters in all 50 U.S. states and selected international clients

Royal Coffee has shown strong logistical capabilities and reliable on-time deliveries.

Target Market

Royal Coffee primarily serves:

• Artisan and third-wave coffee roasters
• Coffee retailers and specialty cafes
• Educational institutions and coffee trainers
• Hospitality and corporate foodservice chains

Its flexible pricing and lot sizes make it accessible to both boutique and bulk buyers.

Capabilities

• On-site quality analysis at The Crown (Q Graders on staff)
• Real-time inventory management system
• Lot scoring and sample roasting for clients
• Educational partnerships and certifications (SCA, CQI)
• Export logistics for international partners

Certifications & Compliance

Royal Coffee ensures compliance with:

• USDA Organic Certification
• Fair Trade USA and Fairtrade International
• Rainforest Alliance Certified Coffees
• Q Grader and SCA-Certified Instructors on staff

These certifications underline the company's alignment with ethical and quality standards in coffee trading.

Customer Testimonials

“Royal Coffee is more than a supplier—they are our sourcing partner and quality coach.”
— Specialty Roaster, Seattle, WA

“The Crown is an invaluable resource for new roasters. Their training helped our staff level up fast.”
— Coffee Shop Owner, Austin, TX

“Their lot transparency and reliable logistics make them one of the best partners we’ve ever worked with.”
— Coffee Importer, Japan

Major Achievements

• Opened “The Crown,” a $2 million specialty coffee lab and tasting room
• Recognized by Roast Magazine and SCA for industry innovation
• Developed direct-trade networks with over 100 farms and co-ops globally
• Led sustainability initiatives including climate-adaptive farming programs

Royal Coffee, Inc. continues to lead the specialty coffee supply chain with a focus on quality, transparency, and education, empowering coffee professionals across the globe.