Exhibiting at HOTELEX Shanghai 2025

Ruian Weixinli Food Machinery Co., Ltd. is a specialized manufacturer and exporter of commercial kitchen and poultry processing equipment, headquartered in Wenzhou, Zhejiang Province, China. The company has established a strong footprint in the foodservice and small-scale poultry industry by delivering durable, cost-effective, and performance-driven machinery to clients worldwide.

Company Background

Founded in the early 2000s, Ruian Weixinli has consistently focused on serving the growing demand for stainless steel kitchen equipment and poultry processing machines. The company has leveraged its manufacturing capabilities and proximity to major industrial hubs to develop and distribute its own brand, “Weixinli,” across various international markets.

Core Business

Ruian Weixinli operates as an OEM/ODM manufacturer, producing a broad spectrum of food machinery designed for restaurants, catering businesses, and small slaughterhouse facilities. Its dual specialization in both commercial kitchenware and poultry processing solutions allows it to serve a wide segment of food industry operations.

Product & Service Offerings

Catering Equipment

• Deep Fryers (Gas & Electric)
• Flat Top Griddles
• Bain Maries (Food Warmers)
• Hot Dog Grills
• Electric Soup Kettles
• Noodle Cookers
• Waffle Makers & Crepe Makers
• Gas Stoves and Cookers

Poultry Processing Equipment

• Chicken Pluckers
• Scalders and Killing Cones
• Combined Plucker & Scalder Units

All products are constructed using food-grade stainless steel and are tailored for ease of use, hygiene, and durability.

Unique Selling Proposition (USP)

Ruian Weixinli’s core strengths include:

• Full-spectrum manufacturing: From sheet metal fabrication to final product assembly
• Customization options: Voltage, plug type, logo engraving, and packaging based on buyer markets
• Affordability and scalability: Catering to emerging market SMEs and large resellers alike
• Compact design: Products suited for both mobile and fixed kitchen applications

Financials

Although private and unlisted, Weixinli’s trading activity indicates:

• Estimated Annual Revenue: $5 million to $8 million
• Sales Channels: Direct export, domestic distribution, and online B2B platforms like Made-in-China

Trade data from B2B platforms reveals steady growth in product inquiries and orders from South Asia, Middle East, Africa, and Eastern Europe.

Shipment Records

According to import-export traceable data from Made-in-China.com and other trade portals:

• Total Shipments (past 3 years): 600+ container shipments globally
• Popular Export Destinations: India, UAE, Nigeria, Pakistan, Egypt
• Top-Selling Items: Electric Fryers, Bain Maries, Chicken Pluckers

These patterns indicate a broad global acceptance of their products in cost-conscious markets with fast-growing foodservice industries.

Target Market

Ruian Weixinli targets:

• Restaurant and catering equipment resellers
• Small and medium foodservice operators
• Mobile kitchen owners
• Slaughterhouses and poultry farms

OEM buyers often rely on Weixinli for white-label production due to the brand’s flexible design and packaging options.

Capabilities

• Stainless steel fabrication with in-house CNC machinery
• Dedicated testing and QA facilities for each equipment category
• On-demand product modifications for regional compliance (220V/110V, plug types, etc.)
• Export-ready logistics and documentation support
• English-speaking sales and after-sales teams

Certifications & Compliance

Ruian Weixinli ensures product conformity with:

• CE Certification for European electrical and mechanical safety
• RoHS Compliance for restricted use of hazardous materials
• Use of food-safe stainless steel for all food-contact surfaces

These credentials ensure safe and compliant distribution in major global markets.

Customer Testimonials

"We’ve been sourcing electric fryers and soup kettles from Weixinli for three years. Reliable build, quick delivery, and solid after-sales support."
— Equipment Distributor, UAE (via Made-in-China.com review)

"The chicken pluckers work efficiently for our scale. We plan to order more next season."
— Poultry Farm Owner, Nigeria (via direct inquiry feedback)

Major Achievements

• Reached 50+ international markets through direct export and reseller networks
• Became a top-rated supplier on Made-in-China.com for food machinery
• Introduced multifunctional compact kitchen solutions for food trucks and kiosks
• Developed modular poultry processing units with integrated safety features

Ruian Weixinli Food Machinery Co., Ltd. continues to expand its global presence by offering versatile and affordable solutions tailored to the evolving needs of food and poultry processing businesses around the world.