Fruits: Avocados, Passion Fruits, Mangoes, Pineapples, Apple Bananas, Tree Tomatoes
Vegetables: French Beans, Chili Peppers, Eggplants, Mini Leeks, Baby Corn, Baby Carrots
Flowers: Roses, Summer Flowers
Animal Products: Beef, Pork, Goat Meat, Mutton, Poultry Meat, Milk, Eggs, Honey
Rwandafresh is a national export brand created under the stewardship of the National Agricultural Export Development Board (NAEB) of Rwanda. Positioned as a symbol of quality, freshness, and traceability, Rwandafresh is the flagship identity used to promote premium Rwandan agricultural and livestock products across global markets. The initiative plays a vital role in supporting smallholder farmers, aggregators, and exporters while enhancing Rwanda’s reputation as a reliable source of high-quality, sustainably grown produce and animal products.
Launched to unify and elevate the international image of Rwandan exports, Rwandafresh is managed by NAEB, a government agency responsible for the promotion and regulation of agricultural exports. The brand was developed to improve Rwanda's visibility in global agricultural trade, offering a centralized platform for exporters of fruits, vegetables, flowers, dairy, and meat.
The initiative aligns with Rwanda’s national strategy to increase agro-export earnings, improve farmer incomes, and ensure the application of international standards in agricultural value chains.
Rwandafresh represents a diverse portfolio of high-value agricultural products cultivated and processed across Rwanda’s fertile landscapes:
All Rwandafresh products adhere to strict post-harvest handling protocols and quality management systems. Packaging is export-ready, and logistics are coordinated through certified cold chain operators.
Rwandafresh is uniquely positioned due to:
The brand’s centralized quality assurance system guarantees consistency in grading, freshness, and phytosanitary compliance.
According to NAEB's annual performance reports:
These numbers underscore Rwandafresh's growing prominence in international fresh produce trade.
Rwandafresh targets a wide range of global buyers:
The brand is particularly attractive to conscious consumers, organic buyers, and fair-trade supporters.
Through its alignment with NAEB and various public-private partnerships, Rwandafresh benefits from:
These infrastructure systems enable exporters under the Rwandafresh brand to deliver high-quality, traceable products to international clients.
Products under the Rwandafresh brand comply with:
Rwanda’s regulatory environment ensures continuous training and auditing for all exporters operating under the Rwandafresh framework.
One of the brand’s strongest aspects is its role in supporting smallholder farmers. Key initiatives include:
These programs help ensure inclusive growth and socio-economic impact across Rwanda’s rural economy.
Rwandafresh has been featured in multiple international food expos including:
The brand also works closely with the Rwanda Development Board (RDB), TradeMark Africa, and ITC (International Trade Centre) to strengthen market access.
Rwandafresh is promoted through the official NAEB platform (https://www.naeb.gov.rw/rwanda-fresh), which features:
While social media presence is limited, the brand leverages government trade missions and embassies to promote awareness in strategic markets.
Rwandafresh stands as a testament to Rwanda’s commitment to high-quality, sustainable agriculture. By championing export-ready, farmer-driven products across multiple categories, the brand is shaping Rwanda’s future as a reliable player in global agri-exports.
