Exhibiting at Thaifex - Anuga Asia 2025

S. Ruamthai Co., Ltd., established in 1972 and headquartered in Mueang Samut Sakhon, Thailand, is a leading Thai manufacturer and exporter of dried and seasoned seafood products, along with a growing range of agricultural snacks. With a rich legacy spanning over five decades, the company is recognized for its commitment to product quality, export reliability, and brand innovation in the dried food sector.

Core Business and Product Offerings

S. Ruamthai specializes in the processing, packaging, and international distribution of:

• Dried Seafood:

  • Dried shrimp
  • Dried squid
  • Dried anchovies and other small dried fish

• Seasoned Seafood Snacks:

  • Flavored shredded squid (chili, BBQ, wasabi, original)
  • Squid sticks and soft chewy cuts

• Agricultural Products:

  • Dehydrated tropical fruits
  • Dried fungus and mushrooms
  • Roasted and dried beans and legumes

The products are marketed under several in-house brands and OEM labels, serving a broad spectrum of retail, wholesale, and food service clients.

Specialization and Unique Selling Proposition (USP)

The company’s USP lies in its deep experience in seafood drying technologies and its broad portfolio of snack-ready formats. S. Ruamthai’s key strengths include:

• Over 50 years of heritage in dried seafood manufacturing
• Proprietary seasoning formulations tailored for international palates
• Multi-brand strategy catering to diverse customer segments
• Integrated quality control across sourcing, processing, and packing

Their brands are synonymous with Thai authenticity and global snack appeal, particularly among Asian diaspora communities.

Brands and Market Segmentation

S. Ruamthai’s diversified brand architecture targets various market segments:

• GoMuc – Premium seasoned squid snacks
• FruitMania – Tropical dried fruit snacks
• Ichiro – Value segment for international Asian markets
• Tana – Agricultural dried goods like beans and mushrooms
• SamBua – Traditional dried seafood

Each brand is positioned to serve specific regional and pricing needs, from convenience store snacks to gourmet seafood assortments.

Export Performance and Market Reach

S. Ruamthai maintains an extensive export portfolio with shipments to:

• United States
• China
• Vietnam
• Russia
• Eastern Europe

The company has recorded over 160 confirmed export shipments to the United States since 2006, working with distributors such as Walong Marketing, Winsum International, and Mogan Trading.

They also participate in major international food expos, including Anuga 2023 and Anuga 2025, under the Thailand Department of International Trade Promotion (DITP).

Manufacturing Capabilities

• Location: 24/15 Moo 1, Phraram 2 Rd., Bang Nam Chuet, Samut Sakhon
• Facility: HACCP-compliant, with drying, seasoning, and automated packaging lines
• Employees: Estimated 26–200 staff across production and administration

Their manufacturing setup supports both bulk exports and retail-ready SKUs, with the ability to fulfill private label requirements.

Certifications and Compliance

S. Ruamthai adheres to strict food safety and regulatory standards. While specific certification names are not publicly listed, participation in global export markets suggests compliance with:

• HACCP (Hazard Analysis and Critical Control Points)
• Thai FDA
• USFDA Import Requirements
• Halal Compliance for selected SKUs

Their long-term engagement with US and European importers underscores reliability in safety and traceability.

Financial and Operational Highlights

• Establishment: 1972
• Phone: +66 34 441 871
• Export Channels: B2B (distributors), B2C (via retail brands)
• Online Presence: Active via www.thaisquid.com

Though financials are private, sustained exports and repeat contracts with international distributors reflect strong financial stability and operational scale.

Strategic Vision and Innovation

S. Ruamthai continues to diversify its snack portfolio with healthier, ready-to-eat, and convenience-focused dried food offerings. Key growth strategies include:

• Expansion of dried fruit and plant-based snacks
• Product localization for markets like Japan and Korea
• Strategic partnerships with Asian supermarkets globally

S. Ruamthai Co., Ltd. remains a trusted name in premium Thai dried seafood and snack foods, blending heritage with modern export excellence to serve consumers worldwide.