Exhibiting at Thaifex - Anuga Asia 2025

Samsamhaemul English Cooperative Corporation (삼삼해물영어조합법인), headquartered in Geoje-si, South Gyeongsang Province, Republic of Korea, is a trusted name in Korea's fresh and processed seafood industry. The company specializes in premium seafood retail and meal kit production, with a focus on direct-from-source freshness and high traceability. With growing demand for ready-to-cook, high-protein food products, Samsamhaemul has positioned itself at the forefront of Korea’s domestic and international seafood trade.

Core Business and Product Offerings

Samsamhaemul's extensive seafood portfolio includes:

• Shellfish & Mollusks:

  • Live and frozen clams, scallops, whelks

• Cephalopods:

  • Whole and cleaned octopus, squid, and cuttlefish

• Crustaceans:

  • Fresh and cooked shrimp, crab, and lobster

• Fish & Fish Products:

  • Fresh fish fillets, mackerel, pollock
  • Roe and fish eggs for sushi or Korean dishes

• Seafood Kits:

  • Ready-to-cook seafood meal kits including oyster platters, steamed crab kits, and shellfish hot pot packs

• Dried & Processed Seafood:

  • Dried anchovies, seaweed snacks, salted and fermented seafood (jeotgal)

These products are marketed both through B2C platforms and B2B channels including Korean grocery chains, online marketplaces, and hospitality buyers.

Specialization and Unique Selling Proposition (USP)

Samsamhaemul’s success is rooted in its:

• Geoje Direct Sourcing: Located near one of Korea’s richest seafood harvest zones, the company guarantees ultra-fresh supply chains.
• Consumer-Friendly Seafood Kits: Designed for busy households and restaurants, these kits simplify traditional seafood meals.
• E-commerce Integration: Actively markets via Naver Store, Instagram, and other direct-to-consumer platforms.
• Packaging Innovation: Vacuum-sealed and flash-frozen packaging enhances shelf-life while retaining flavor and nutrients.

Certifications and Compliance

While specific certifications are not listed publicly, the company complies with domestic Korean seafood safety and distribution standards:

• Hygiene and Safety Inspections as per Korean FDA guidelines
• Cold Chain Integrity Standards for seafood preservation
• Online Sales License and HACCP Partnership Processing via regional networks

These ensure product quality and safety for both domestic and potential international distribution.

Shipment and Export Activity

Although primarily focused on domestic Korean markets, Samsamhaemul has the infrastructure and quality standards suitable for export. The company is preparing for potential overseas expansion, especially in:

• Southeast Asia and Japan: Where Korean seafood products are increasingly in demand
• Korean Specialty Retail Chains in the U.S. and Canada

The company handles daily logistics and shipping operations from its Geoje-si facility and regional distribution hubs.

Target Markets

Samsamhaemul’s target audiences include:

• Korean Households seeking convenient seafood solutions
• Retailers and Wholesalers of fresh seafood
• Restaurants and HORECA Sector
• Online Seafood Marketplaces and Specialty Grocers

Meal kits are a growing segment, capturing interest from young professionals, health-conscious consumers, and traditional Korean food enthusiasts.

Capabilities

• Sea-to-Table Logistics: Integration with regional fisheries ensures short lead times.
• Vacuum and MAP Packaging Facilities: Extend freshness for both fresh and semi-processed products.
• Digital Marketing & E-commerce: Strong presence on Instagram and other platforms enables consumer engagement and brand loyalty.
• R&D for Seasonal Kits: Regularly develops themed seafood sets for festivals and special occasions.

Financial Insights

As a cooperative corporation, detailed financials are not publicly disclosed. However, its rapid e-commerce growth, brand recognition in niche food channels, and expanding customer base suggest a positive revenue trajectory. Its scale is aligned with medium-sized seafood processors in Korea’s regional supply chain ecosystem.

Major Achievements

• Recognized in Korean culinary media for innovating seafood consumption through curated kits.
• Expanded nationwide logistics network with next-day delivery service for perishable goods.
• Consistently rated as a top seller on Korea’s leading e-commerce seafood platforms.

Customer Testimonials

Customer reviews on social media and online platforms affirm the company’s reliability:

“The seafood hot pot kit arrived fresh and beautifully packed. Great taste and easy to prepare!”
— Online Customer, Seoul

“One of the few brands that really understands seafood meal prep convenience. I’ve reordered three times already.”
— Instagram Comment

Samsamhaemul English Cooperative Corporation continues to redefine how consumers experience Korean seafood by merging freshness, tradition, and innovation through a seamless, user-friendly delivery system.