San Diablo Artisan Churros, headquartered in Murray, Utah, USA, is an award-winning food and beverage company specializing in gourmet filled churros, churro kits, and mobile catering experiences. With a mission to "Deliver Happiness," the brand is nationally recognized for reinventing the traditional churro into a versatile treat that elevates celebrations, events, and everyday indulgences.
Company Overview
Founded by Scott Craig Porter, San Diablo Artisan Churros began as a food truck and catering concept and has since expanded into retail products, eCommerce, and nationwide shipping. Known for their chef-crafted fillings and crisp, golden churros made fresh to order, the company now offers DIY churro kits, frozen take-and-bake churros, and curated gifting options that have earned acclaim across the United States.
San Diablo fuses culinary innovation with joyful customer experiences, positioning itself as a premium brand for food lovers, event planners, and corporate gift buyers alike.
Core Business Activities
San Diablo operates across multiple verticals:
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Retail & DTC Products
- Nationwide shipping of frozen churros and baking kits
- Churro Fiesta in a Box and refill kits for at-home preparation
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Event Catering
- Full-service churro catering for weddings, corporate functions, and private parties
- Food truck and live on-site churro stations
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Corporate & Custom Gifting
- White-label and branded churro kits for client and employee appreciation
- Large-scale group ordering for holidays and events
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Wholesale & Retail Partnerships
- Distribution through gourmet food retailers and online marketplaces
Product Portfolio
San Diablo's innovative offerings include:
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Churro Kits
- Churro Fiesta in a Box: Includes a reusable churro maker, churro mix, cinnamon sugar, and fillings
- Refill Packs: Additional mix, sugar, and filling sets
- Churro Maker Tools: Reusable piping equipment
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Frozen Churros
- Take & Bake Filled Churros: Pre-filled, frozen churros available in flavors like dulce de leche, Nutella, sweet cream cheese
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Retail Products
- Itty Bitty Churros: Miniature, bite-sized churros
- Cinnamon Sugar & Filling Packs for standalone or kit use
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Catering Services
- Live churro stations and food truck catering for up to 1,000+ guests
- Utah-based service region with high customer satisfaction ratings
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Corporate Gifts
- Custom packaging, co-branded kits, holiday gift boxes
Specialization and USP
San Diablo Artisan Churros is known for:
- Gourmet, filled churros made from scratch with premium ingredients
- At-home churro kits featuring chef-designed recipes and tools
- Event catering with on-site churro preparation for an interactive food experience
- Nationwide shipping of perishable and non-perishable products
- Multi-channel revenue model spanning retail, catering, DTC, and wholesale
The brand’s ability to bring a fresh churro experience to any setting—home, event, or office—is its core value proposition.
Financial Performance
While privately held, San Diablo has demonstrated strong commercial traction:
- Revenue estimated at $2–4 million annually
- 20–25% year-over-year growth, driven by eCommerce expansion and corporate gifting
- Over 200,000 churros served annually through catering and food truck services
- High-margin product lines through at-home kits and frozen churros
Shipment and Export Insights
- U.S. nationwide shipping via cold-pack logistics and standard carriers
- Orders fulfilled from Utah-based headquarters
- Products shipped include dry goods (mix kits) and perishable frozen churros
- Seasonal spikes in Q4 (holiday gifting) and Q2 (weddings and events)
Target Markets
San Diablo Artisan Churros serves:
- Direct-to-Consumer Foodies
- Event Planners and Wedding Coordinators
- Corporate HR and Marketing Teams
- Hospitality and Retail Buyers
- DIY Baking and Gifting Enthusiasts
Their products appeal to those seeking experiential, premium-quality treats for celebrations, gifts, or indulgent snacks.
Capabilities and Infrastructure
- Commercial kitchen and packaging facility in Utah
- Cold-chain logistics for frozen items
- eCommerce site with Shopify backend and social integrations
- Custom print and packaging solutions for B2B orders
- Responsive customer service and fulfillment team
Certifications and Compliance
- All products produced under FDA-compliant conditions
- Nut-free facility and labeling
- Ingredients sourced to meet high-quality and safety standards
Client Testimonials
“Our wedding guests still talk about the churro bar. It was hands-down the best food experience of the night.”
— Wedding Client, Salt Lake City
“We sent out 200 churro kits to our employees for a virtual event—huge hit, great branding, and easy logistics.”
— Corporate Client, Tech Firm
Recognitions and Achievements
- Winner of Best Dessert Food Truck in Utah
- Featured on ABC, Fox News, and The Food Channel
- Partnered with Univision, Adobe, Goldman Sachs, and Sundance Film Festival
- Named Top 10 Most Unique Corporate Gifts by Gift Insider (2023)
San Diablo Artisan Churros continues to redefine what a churro can be—elevating it from a carnival treat to a premium, customizable experience for joyful moments across every corner of the country.
