Exhibiting at World Tea Expo 2025

Sanctuary Exotic Tea, operating under the brand name S-Tea, is a U.S.-based specialty tea company focused on crafting premium wellness and detox teas using globally sourced, high-potency botanical ingredients. With a mission to elevate the tea-drinking experience through health-forward formulations and bold flavors, Sanctuary Exotic Tea has become a trusted name in the functional beverage market.

Core Business

Sanctuary Exotic Tea’s core business is the formulation, packaging, and online retail of functional teas designed to promote wellness, detoxification, and vitality. The company emphasizes holistic health benefits, blending exotic herbs, roots, and spices into powerful wellness brews. Their products are available direct-to-consumer via their eCommerce platform and are geared toward the health-conscious lifestyle consumer.

Product and Service Offerings

• Wellness Tea Blends

  • SUPER IMMUNE+ TEA (Immuni-T): A powerful blend fortified with elderberry, echinacea, and astragalus root to support immune function.
  • TUMMY TOX (DETOX): A cleansing tea featuring dandelion root, fennel, ginger, and licorice for digestive health.
  • SLIM XTREME+ TEA: A metabolic-boosting tea formulated with garcinia cambogia, green tea extract, and oolong.
  • TURMERIC GOLD+ TEA BLEND: Anti-inflammatory blend combining turmeric, lemongrass, and ginger.

• Iced Tea Collections

  • Summer Iced Teas Collection: Fruity, floral, and cooling blends optimized for cold brewing and summer refreshment.

Specialization and USP

Sanctuary Exotic Tea specializes in health-centric tea formulas that merge traditional herbal medicine with modern wellness trends. The company's unique selling proposition lies in its:

• High-concentration botanical formulas designed for specific wellness goals.
• Vegan, gluten-free, and preservative-free compositions.
• Use of non-GMO ingredients and eco-friendly packaging to appeal to sustainability-conscious consumers.

Each blend is developed to deliver both taste and measurable health effects, setting Sanctuary Exotic Tea apart from conventional flavored tea brands.

Financials

While financial data is not publicly available, S-Tea has gained traction in the wellness beverage niche through a direct-to-consumer model, reporting consistent double-digit sales growth year-over-year since 2021. The brand has capitalized on the rise in demand for immunity and detox beverages post-COVID, contributing significantly to its market penetration.

Distribution and Reach

• Nationwide shipping across the United States with rapid delivery options.
• Online store receives thousands of monthly visitors from wellness-focused demographics.
• Product reviews and social media engagement reflect a strong customer retention rate, particularly for subscription buyers.

Target Market

• Health-conscious adults aged 25–45
• Wellness influencers and holistic health practitioners
• Fitness enthusiasts and weight management communities
• Individuals seeking natural immune support and detox solutions

Capabilities

• In-House R&D – Custom formulation of herbal teas using Ayurvedic and naturopathic principles.
• eCommerce Infrastructure – Streamlined Shopify-based platform supporting fast fulfillment and digital marketing integration.
• Subscription Services – Monthly wellness box model encouraging recurring revenue and brand loyalty.
• Brand Storytelling – Strong emphasis on education through product content, ingredient sourcing stories, and wellness tips.

Certifications & Compliance

• FDA-Compliant Labeling and Claims for herbal dietary products
• Manufactured in GMP-Certified Facilities
• Non-GMO Verified Ingredients
• Eco-Friendly & Recyclable Packaging

Customer Testimonials

“S-Tea’s Detox and Immune blends have become a daily part of my wellness routine. The flavor and quality are unmatched.” – Verified Online Customer
“Love that I can get targeted herbal support without having to mix multiple supplements—these teas do it all naturally.” – Wellness Blogger

Major Achievements

• Launched 10+ SKUs in under 3 years, each with niche health goals and dedicated customer bases.
• Over 500 five-star reviews on its online store for wellness effectiveness and taste.
• Gained traction among influencers in the fitness and holistic health space for authentic brand voice and clean formulation.
• Developing retail expansion with boutique wellness stores and co-branded spa offerings.

Sanctuary Exotic Tea continues to innovate at the intersection of health, herbalism, and lifestyle branding, delivering potent wellness through every cup of tea.