Sandee Rice (Thailand) Co., Ltd., headquartered in Bangkok, Thailand, is a globally recognized manufacturer and exporter of premium rice products. Leveraging Thailand’s agricultural heritage and state-of-the-art processing technology, Sandee Rice delivers high-quality rice, noodles, and ready-to-eat snacks to markets across Asia, Europe, North America, and the Middle East.
Core Business and Offerings
The company specializes in the full-cycle production and export of Thai rice and value-added rice-based food products. With vertically integrated operations that span sourcing, milling, processing, and packaging, Sandee Rice caters to both retail and industrial clients.
Its product portfolio is divided into several core categories:
- Rice Grains: Thai Jasmine Rice, Thai White Rice, Brown Rice, Red Cargo Rice, Riceberry.
- Rice Noodles: Traditional Thai noodles including vermicelli and Pad Thai noodles.
- Convenience Foods: Pre-packaged sauces and crispy rice crackers for snack and meal preparation.
Product Portfolio
Sandee Rice is known for delivering a wide variety of rice products with attention to flavor, grain integrity, and packaging aesthetics. Key products include:
- Thai Jasmine Rice 100%: Fragrant and soft-textured long grain rice.
- Thai Glutinous White and Brown Rice: Sticky rice variants for traditional Thai and Southeast Asian dishes.
- Riceberry: A high-antioxidant purple rice developed by Thai researchers.
- Red Cargo Rice: Whole grain rice with high fiber and mineral content.
- Rice Noodles: Including rice vermicelli and flat noodles tailored for Thai dishes.
- Pad Thai & Pad Ka Prao Sauces: Authentic flavor bases for home cooking.
- Crispy Rice Crackers: Flavored and multi-grain snack crackers, a growing segment for health-conscious consumers.
Specialization and USP
Sandee Rice’s competitive advantage lies in its integration of traditional Thai agricultural products with modern food processing technologies. Its unique selling propositions include:
- 100% Thai-Origin Certified Jasmine Rice
- Hygienic, export-compliant manufacturing facilities
- Customizable packaging and private label services
- Focus on nutritional, organic, and health-forward rice innovations
The company’s ability to deliver both commodity and value-added rice products has enabled its success in both bulk trade and consumer retail sectors.
Financial Performance
Although privately held, available trade data and industry analysis suggest:
- Estimated Annual Revenue: USD 15–20 million
- Primary Export Regions: U.S., Japan, Australia, UAE, and Germany
- Demonstrated double-digit growth over the last 5 years, especially in the rice snacks and sauces segment.
Shipment Data
Trade reports and platforms such as ImportYeti and Volza indicate:
- Export Shipments (past 24 months): Over 1,200 global shipments.
- Top Destinations: USA, Canada, Germany, Japan, South Korea, and Australia.
- Export portfolio includes a mix of bulk rice consignments and branded retail SKUs.
- Engaged in OEM packaging partnerships with distributors in Europe and Southeast Asia.
Target Markets
Sandee Rice serves multiple market segments including:
- International Food Importers: Looking for premium Thai rice.
- Retail Supermarkets and Hypermarkets: Under the “Sandee” brand or private labels.
- Foodservice and Restaurants: Especially Asian and health-conscious cuisine outlets.
- Online Retail Platforms: For global distribution of sauces and rice snacks.
Capabilities
The company’s production and distribution capabilities include:
- Advanced rice milling systems: Ensuring high purity and reduced broken grains.
- Quality-controlled drying and storage systems: Maintaining moisture levels and preventing contamination.
- Modern packaging lines: For vacuum packing, nitrogen flushing, and multi-layer barrier bags.
- R&D for product development: In sauces and rice-based ready-to-eat snacks.
Certifications and Compliance
To ensure global market compliance, Sandee Rice is certified under:
- GMP (Good Manufacturing Practice)
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000: Food Safety Management Systems
- FDA Registration: For U.S. market exports
- Halal Certification: To serve Islamic markets
These certifications underline the company’s dedication to food safety and global standards.
Customer Testimonials
Feedback from distributors and clients includes:
- “Sandee Rice provides consistent quality and exceptional taste across their entire product line.”
- “Their private label services are efficient and their export logistics are among the best in Southeast Asia.”
Major Achievements
- Ranked among the Top 20 Thai Jasmine Rice Exporters by Thai Rice Exporters Association.
- Expanded distribution to over 30 countries as of 2024.
- Launched a successful crispy rice cracker line with functional grains and health-based positioning.
- Developed OEM sauces and rice noodle kits for Japanese and American markets.
- Consistently participates in international trade shows such as THAIFEX and SIAL.
Sandee Rice (Thailand) Co., Ltd. continues to elevate Thai rice’s global stature through quality-driven exports, innovation in rice-based food products, and a steadfast commitment to sustainability and food safety.
