Exhibiting at Thaifex - Anuga Asia 2025

Sappe Public Company Limited, headquartered in Bangkok, Thailand, is a globally recognized manufacturer and exporter of innovative functional beverages. Renowned for blending health, beauty, and lifestyle in their products, Sappe has become a leader in the wellness drinks category, particularly in Asia, the Middle East, and Europe.

Company Overview

Established in 2001 and publicly listed on the Stock Exchange of Thailand (SET) since 2014, Sappe has consistently demonstrated robust growth and an unwavering commitment to innovation. The company's slogan, "Creative & Innovative Healthier Drinks," reflects its mission to deliver beverages that are both health-conscious and enjoyable.

Core Business

Sappe operates primarily in the functional beverage sector, with its diverse product portfolio including:

• Functional Beverages:

  • Sappe Beauti Drink
  • Sappe Beauti Shot
  • Sappe Beauti Powder Stick

• Fruit Juices and Aloe Vera Drinks:

  • Mogu Mogu (juice with nata de coco)
  • Sappe Aloe Vera

• Health & Wellness Shots:

  • Sappe Beauti x Dr.PONG Healthy Shot Drinks

• Fiber-Infused Powder Drinks:

  • Lime and Tamarind Flavored Fiber Stick Powders

These products are distributed under proprietary brands, tailored to various international markets, and developed based on health trends and consumer insights.

Specialization and Unique Selling Proposition

Sappe’s differentiation lies in:

• Product Innovation: Over 90 registered trademarks and patents for beverages and formulations.
• Global Appeal: Customization for different geographies while retaining a health and beauty focus.
• Consumer-Centric Design: Each product is created based on detailed consumer behavior research across 30+ markets.
• Sustainability Commitments: Focused on eco-friendly packaging and responsible sourcing.

Financial Performance

As per the 2024 Annual Report:

• Revenue: THB 5.3 billion (~USD 152 million)
• Export Sales Contribution: Over 75% of total revenue
• Profitability: Net profit margins consistently exceed 10%, reflecting operational efficiency
• Market Capitalization: Approx. USD 500 million as of Q1 2025

Sappe's strong financials are backed by its flagship brands and global expansion initiatives.

Shipment and Export Data

Sappe has made remarkable strides in its global distribution:

• Countries Exported To: Over 100 countries across 5 continents
• Top Export Markets: Indonesia, Saudi Arabia, France, Philippines, South Korea, and China
• Top Exported Product: Mogu Mogu, with presence in over 90 countries
• Volume: Export volume exceeded 1 billion units globally in 2024

The company uses a combination of direct exports, strategic partnerships, and localized manufacturing to penetrate foreign markets.

Target Market

Sappe targets a broad consumer demographic focusing on:

• Young Adults (18-35): Health-conscious, beauty-oriented, and brand-savvy individuals
• Urban Professionals: Interested in convenience and wellness in one package
• Global Millennials and Gen Z: Particularly in Asia-Pacific and Middle East regions

Capabilities

• Manufacturing: Multiple advanced facilities in Thailand with ISO 22000, GMP, and HACCP certifications
• R&D and Innovation Center: Dedicated to beverage formulation, packaging innovation, and consumer testing
• Marketing and Branding Expertise: Viral campaigns and global digital strategies (e.g., “Life’s too Short, You Gotta Chew”)
• Private Labeling and OEM: Offers customized product development for partners

Certifications and Compliance

Sappe holds multiple international certifications including:

• ISO 22000
• HACCP
• GMP
• HALAL
• FDA Thailand
• Kosher (for select products)

These certifications ensure global compliance and facilitate seamless international trade.

Customer Testimonials

While formal testimonials are selectively published, Sappe’s massive online engagement, product reviews on global platforms, and high re-order rates from distributors reflect high consumer and partner satisfaction.

Major Achievements

• Award-Winning Branding: Multiple international marketing awards including the Asia Marketing Excellence Award.
• Billion-Unit Export Milestone: Reached cumulative export of over 1 billion beverage units globally.
• Brand Icon: Mogu Mogu has become one of Thailand’s most recognizable export beverage brands.
• Sustainability Programs: Introduced “Sappe Recycle” initiatives and eco-packaging transitions.

Sappe Public Company Limited continues to redefine wellness beverages on a global scale, combining health, flavor, and fun with strategic foresight and operational excellence.