Exhibiting at Anuga Select Brazil 2025

Sappe Public Company Limited is a leading Thai manufacturer and global exporter of functional beverages and innovative food products. With operations in over 90 countries, Sappe has become one of Asia’s most recognized wellness and lifestyle brands, known for blending cutting-edge nutritional science with consumer-friendly product experiences. Headquartered in Bangkok, Thailand, the company is publicly traded on the Stock Exchange of Thailand (SET) under the ticker symbol “SAPPE”.

Company Background

Founded in 2001, Sappe began as a visionary player in the Thai health beverage segment. Through strong branding, creative product design, and commitment to consumer wellness, Sappe expanded from local operations to become a global exporter with subsidiaries and distribution networks across Asia, the Middle East, Europe, and the Americas.

The company has positioned itself as a pioneer in functional beverages and lifestyle food innovations, focusing on health-conscious products designed to appeal to millennials and Gen Z consumers worldwide. Sappe’s products are developed in-house through its R&D division and manufactured in its GMP- and HACCP-certified facilities in Thailand.

Core Business and Product Portfolio

Sappe operates in the functional food and beverage sector, targeting various health, hydration, and lifestyle niches. Their portfolio includes beverages, snacks, coconut water, and coffee.

Product Categories

• Functional Beverages

  • Sappe Beauti Drink
  • Sappe Beauti Shot
  • Sappe Beauti Stix

• Fruit Juice Drinks

  • Mogu Mogu (with nata de coco)
  • Sappe Aloe Vera Drink
  • B'lue (hydrating vitamin drink)

• Coconut-Based Products

  • All Coco (premium 100% coconut water and related coconut products)

• Jellies and Snacks

  • Gumi Gumi Jelly (fruit-flavored jelly snacks)

• Coffee Products

  • Preaw Coffee (instant coffee blend)

The company’s flagship brand, Mogu Mogu, is a global sensation known for its chewy nata de coco texture combined with fruit juice, selling over 100 million bottles per year.

Unique Selling Proposition (USP)

Sappe’s core strength lies in its fusion of R&D innovation and marketing creativity. The company is recognized for:

• Category Innovation: Introduced Thailand’s first ready-to-drink collagen beauty beverage.
• Youth-Centric Branding: Vibrant packaging and digital campaigns that resonate with Gen Z consumers.
• Global Adaptability: Tailors flavor profiles and packaging sizes to suit regional tastes and regulatory requirements.
• Sustainability Commitment: Initiatives under “SAPPE Sustainability DNA” focusing on circular economy, eco-packaging, and community development.

Financial Performance

As a public company, Sappe maintains transparency in its financial reporting. Highlights include:

• Revenue (2023): THB 5.4 billion (approx. USD 150 million)
• Net Profit (2023): THB 901 million
• Export Contribution: Over 65% of total revenue
• Key Export Markets: China, Philippines, Indonesia, UAE, USA, and France

Sappe’s international business continues to be the engine of growth, with double-digit increases in ASEAN and Middle East sales.

Global Distribution and Exports

Sappe products are exported to more than 90 countries through partnerships, joint ventures, and subsidiary companies.

• Regional Hubs: Offices in Indonesia, Philippines, Korea, and UAE
• Manufacturing Facilities: BRC-certified plant in Thailand with FSSC 22000, ISO 22000, GMP, and HACCP certifications
• E-commerce Presence: Active on regional marketplaces and platforms such as Shopee, Lazada, and Amazon

Target Market

Sappe’s products are primarily aimed at:

• Health-conscious individuals aged 18–35
• Consumers seeking natural energy, hydration, and beauty supplements
• Retailers and distributors in modern trade, convenience stores, and online channels
• Importers looking for high-growth, low-sugar beverage options with premium branding

Capabilities

• In-house formulation and flavor development
• Flexible packaging solutions including PET, glass, and Tetra Pak
• Multilingual labeling and compliance with international standards
• Product innovation cycle of less than 12 months from concept to shelf

Certifications and Compliance

Sappe adheres to globally recognized quality and safety certifications including:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• FSSC 22000
• BRC (British Retail Consortium) Global Standards
• FDA (Thailand and USA) registered products

Client Testimonials

“Sappe’s Mogu Mogu is one of the fastest-moving SKUs in our beverage category. The combination of taste, packaging, and brand appeal is unmatched.”
— Senior Buyer, International Supermarket Chain, Philippines

“Their export team is extremely responsive and flexible in meeting our country-specific packaging and compliance needs.”
— Distributor, UAE

Achievements

• Ranked among Forbes Asia’s 200 Best Under A Billion
• Winner of Thailand Prime Minister's Export Award for Best Thai Brand
• Mogu Mogu sold in over 90 countries with annual global sales exceeding 100 million units
• Launched Sappe Innovation Center to develop future wellness beverages
• Named one of the Top 50 Innovative Companies in Southeast Asia by Nikkei Asia